Common entry modes for foreign investors in China (2024)

Any organization wishing to do business with or in China may consider at one moment in time to establisha business entity within China. Setting up a business in China requires much time and investment and may seem complex for foreign investors. It is important to have a good plan before entering the Chinese marketand one must coordinate the entry well to avoid or minimize any disruptions to your business.

China Entry Modes

Basically, there are 3 main entry modes availableto foreign investors, which are the Wholly Foreign-Owned Enterprise (WFOE), Joint Venture (JV), and theRepresentative Office (RO). Key differences between these structures are the legal status, liabilities of shareholders, registered capital, business scope, employment regulations, and invoicing and contracting.

WFOE

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A WFOE is the most common and generally mostpreferred entry mode to available to foreign investors in the Chinese market. A WFOE is a Limited Liability Company (LLC) which is established exclusively by the foreign investor’s capital (hence “wholly foreign-owned”).

In general, there are three distinct types of WFOEs, which are the following:

  • Standard/Consulting WFOE:is licensed to operate as a consulting business within the service industry.
  • Trading WFOE:is licensed to conduct trading, wholesaling retailing, and/or franchising activities in China. These types of companies are required to make an additional registration at Customs to be able to import/export goods in/from China.
  • Manufacturing WFOE:is licensed to manufacture goods in China. An additional requirement for is the environmental impact assessment (EPA). This needs to be completed, before you can receive your business license.

Joint Venture

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A Joint Venture (JV) is an LLC like the WFOE. AJV is a structure in which a foreign investor partners with a Chinese company (i.e. Sino Foreign JV). Generally, there are two reasons why companies want to establish a JV in China:

1. You want to invest in a restricted industry sector in which foreign investment is only permitted through a joint venture.
2.You want to utilize the network of a Chinese partner with local market knowledge and established contacts.

However, a Joint Venture means joint management, which can be difficult to manage for companies without any significant international experience. Within the Chinese corporate environment, shareholders do not always have a direct influence on the activities of the company, instead the board of directors and above all the legal representative of the company have the authority to make principal decisions. Therefore, in case of a Joint Venture, if you are expected to possess a minority stake on the board, successfully operating a Joint Venture may prove difficult.

Representative Office

ARepresentative Office is not a separate legal entity but rather a type of “branch” of the head office (“liaison office”). Although the RO does not have any registered capital requirements, a defining characteristicis its limited business scope. They are only allowed to conduct marketing & research activities for the headquarters. In addition, they are required to pay Corporate Income Tax based on their expenses, which they are unable to offset as they are not allowed to engage in any real business activities, nor are they allowed to send invoices to their clients in China.

If you wish to enter the Chinese market, please take a look at our Solutions in Corporate Services

Comparison of China entry modes

To better understand the differences between these different entry modes, we have made a comparison (see table below)of the different entry modes. Please note that the optimal entry mode depends on your business and expectations of the Chinese market, any of these entry modes could be suitable for your business in China.

Common entry modes for foreign investors in China (1)

Throughout our presence in China, we have successfully helped companies to enter the Chinese market and provided advice on the most suitable business structure taking into account their business requirements.

If you would like to enter the Chinese market and understand which of the structures is most suitable for your business, please do not hesitate to contact us atinfo@msadvisory.com

For more information about setting up a WFOE in China, please request our WFOE white paper here

Disclaimer: all articles and its related content are the property of MSA Consulting Company Limited and may not be reproduced either in part or in full without prior consent.
Common entry modes for foreign investors in China (2024)

FAQs

Common entry modes for foreign investors in China? ›

China Entry Modes

What are the entry modes for FDI in China? ›

By consulting the China Statistical Yearbook, it can be known that the entry modes of FDI include the following: wholly foreign-owned enterprises, joint ventures, cooperative enterprises, foreign share-holding corporations Ltd. and cooperative development.

What are the modes of foreign investment entry? ›

There are four major modes through which firms undertake foreign direct investment (FDI): merger and acquisition (M&A), joint venture, new plant, and others. The four modes of FDI are distinct from each other, and each has its own unique advantages and disadvantages.

Why do Chinese firms choose FDI as against other modes of entry? ›

That is, a Chinese firm chooses an appropriate FDI entry mode to overcome host industry competition threats, to seize host industry growth (HIG) opportunities, to seek strategic assets and capabilities and to pursue global strategic motivations.

How many FDI are there in China? ›

In recent years, China has been the second largest recipient of foreign direct investments (FDI) worldwide, attracting approximately 189 billion U.S. dollars in 2022.

What is the entry and exit administration in China? ›

China's Bureau of Entry and Exit Administration is under the Ministry of Public Security. Its functions include the control of entry, transit, residence, and travel for foreigners, as well as the issuing of visas and travel documents to foreigners.

Why do companies enter the Chinese market? ›

Doing business in China

China's market access presents a gateway to over 1.4 billion consumers, offering a staggering customer base for businesses to target. This vast population, combined with the country's rising middle class, creates a significant demand for a wide range of products and services.

What is the exit entry policy in China? ›

Chinese citizens, foreigners as well as transport vehicles shall exit or enter China via the ports open to foreign countries, or via the places approved by the State Council or by the departments authorized by the State Council under special circ*mstances.

What is the prime entry mode for the foreign market? ›

The traditional mode of entering into international business is Exporting. Exporting is the simplest way to get started in foreign business. As a result, most businesses begin their global expansion in this manner. The act of selling goods and services produced domestically in other countries is known as exporting.

What is the meaning of investment entry mode? ›

The investment entry mode is the one that requires the most commitment on the part of a company, in terms of both management time and financial and human resources.

Is FDI an entry strategy? ›

You could consider a foreign direct investment (or FDI) as your route into an international market. This term refers to a situation in which your business acquires assets in a company abroad or sets up its own foreign business (see greenfield investments below).

What are the five foreign market entry strategies? ›

Despite these problems countertrade is likely "to grow as a major indirect entry method, especially in developing countries. Besides exporting, other market entry strategies include licensing, joint ventures, contract manufacture, ownership and participation in export processing zones or free trade zones.

Which mode of foreign market entry offers the most control? ›

Direct ownership provides a high degree of control in the operations and the ability to better know the consumers and competitive environment.

What are the three basic strategies for entering foreign markets? ›

The most common reasons cited by marketers for going global include new customers in emerging markets and reduced trade barriers. The three basic strategies for entering foreign markets are import/export, contractual agreements, and international direct investment.

Is China open to foreign direct investment? ›

China has been striving to encourage and support foreign investment in recent years. Efforts ramped up in 2023 when levels of foreign direct investment (FDI) inflows to China fell by 8 percent year-on-year.

What is the flow of China's FDI into the United States? ›

This statistic depicts the volume of foreign direct investments (FDI) from China to the United States between 2012 and 2022. In 2022, about 7.29 billion U.S. dollars worth of direct investments from China had been made in the United States.

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