Coca-Cola swallows sales decline but expects growth again - RetailDetail EU (2024)

FAQs

Why are Coca-Cola sales falling? ›

Coca-Cola's revenue fell 3% in North America as demand slid last quarter for the company's bottled water, sports drinks, coffee and tea.

There were multiple reasons behind Coca-Cola's decline. 1. Shift in Consumer Preferences: As people's awareness of their health increased, there was a noticeable move away from sugary carbonated drinks like Coca-Cola and towards healthier options including flavored teas, bottled water, and natural juices.

North Korea and Cuba are the only places where you can't buy Coca-Cola. Coca-Cola was introduced by a pharmacist named Dr. John S. Pemberton in 1886.

co*ke is projecting organic sales growth of between 6% and 7% (compared to Pepsi's 4%) for 2024. The company is also expecting earnings gains to outpace revenue growth, likely keeping co*ke's profit margin close to its current impressive rate of nearly 30% of sales.

The problems faced by Coca-Cola Company are high sugar harmful to health, increase in competitors, plastic bottle waste and water scarcity. These issues will lead to many negative impacts to social and natural environment.

“While traditional carbonated soft drinks [sales] have plunged, many producers have been incorporating new products to retain consumer demand, including low- and zero-calorie versions of carbonated soft drinks, as well as non-carbonated options to cater to health-conscious consumers,” Rose explained in Beverage ...

The maturity stage is also the longest of the four stages seeing as how Coca Cola has been at this stage for decades. DECLINE The final stage of the product life cycle is the decline phase. Products arrive at this stage when they reach a peak at the maturity phase and then begin a downward spiral to the bottom.

How much choice is too much? Apparently for Coca-Cola, it's about 400 different types of drinks. That's why the beverage company recently decided to discontinue half of them, shedding brands like Tab, Zico coconut water, Diet co*ke Fiesty Cherry and Odwalla juices but still leaving about 200 others to choose from.

In developed economies, Coca-Cola has been able to offset volume declines in sugary drinks with healthier options like tea and water. Price/mix has been the leading driver of organic growth. Coca-Cola's brand strength is legendary, allowing the company to increase prices without losing share in its soft drinks.

Alcohol. The legal drinking age in Korea is 19 years of age. Although it is legal to drink alcohol in public, disorderly conduct under the influence of alcohol can result in hefty fines and a visit to the police station.

Why is co*ke banned in Cuba? ›

It is noteworthy that it was in Cuba where Coca Cola led one of its first commercial adventures abroad. However, after the revolution that catapulted Fidel Castro to power in 1959, the world's largest beverage company decided to leave the country because of the risk of having the company nationalized.

How? Coca-Cola announced it was leaving the Russian market back in March 2022 as part of the global response to the invasion of Ukraine. Coca-Cola HBC, the Greek-owned company that bottled and sold co*ke in Russia, switched to a new brand, Dobry Cola.

The company's financial performance is expected to improve in the future as a result of these optimistic forecasts. Coca-Cola forecasts that currency fluctuations will be a mid-single digit headwind for the company in 2024.

Coca-Cola plans to drive both affordability and premiumisation to cater to different consumer needs and create growth in a 'dynamic' macroeconomic environment. Coca-Cola will take a “dynamic” approach to marketing investment in its 2023 financial year, utilising data to ensure its spend is working effectively.

The Senior Citizens League (TSCL) recently revised its 2025 cost-of-living adjustment (COLA) forecast to 2.6%. That is higher than its previous estimate of 1.8%, which itself was higher than the previous estimate of 1.4%. But TSCL's latest COLA forecast is still bad news for retired workers struggling with inflation.

Coca-Cola turned in better results than expected and raised its forecast for revenue for the year. The soda maker said it now expects 2024 revenue growth of between 8% to 9%, up from its prior forecast of 6% to 7%.

Coca-Cola is rich in sugar, especially sucrose, which causes dental caries when consumed regularly. Besides this, the high caloric value contributes to obesity. Both are major health issues in the developed world.

It therefore decided to scrap the original Coca-Cola and introduced New co*ke in its place. The trouble was that the Coca-Cola company had severely underestimated the power of its first brand. As soon as the decision was announced, a large percentage of the US population immediately decided to boycott the new product.

CocaCola gross profit for the quarter ending December 31, 2023 was $6.215B, a 10.74% increase year-over-year. CocaCola gross profit for the twelve months ending December 31, 2023 was $27.234B, a 8.92% increase year-over-year. CocaCola annual gross profit for 2023 was $27.234B, a 8.92% increase from 2022.