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CJ 4DPlex will highlight four new concepts at CinemaCon next week: 4DX with ScreenX, 4DX Recliner, 4DX VR Disk & Racing and 4DX Flying Cinema.
4DX Recliner is a motion base that can be added to existing recliners, offering a more comfortable and private movie watching experience to audiences. This enables exhibitors to repurpose auditoriums with existing recliner seats by adding a 4DX motion base. The motion base comes with three movements of heave (up and down), roll (left and right) and pitch (tilt backward and forward) with an additional option to add swing and yaw movement (twist left and right).
4DX VR Racing is a multiplayer driving simulator that allows up to sixteen players to race against the clock and go head-to-head in real time.
4DX VR Disk is a groundbreaking motion platform and interactive VR technology taking virtual reality to a whole new level. The 360-degree rotation motion along with the addition of the interactive gun-shooting component provides an amazing replay value for players to return to again and again.
4DX VR will bring additional revenue opportunities by allowing patrons to experience lobby entertainment systems, either before or after they watch a feature film.
4DX Flying Cinema, which debuted last year as a prototype, features individualized motion seating that will hang from multi-level floors inside the auditorium. With the option to swivel and swing, and sync to the action on screen, 4DX Flying Cinema will offer optimized viewing angles and an incredibly dynamic viewing experience.
“With the many challenges that are currently facing theatrical exhibition, innovation is more important than ever, and is at the core of CJ 4DPlex’s vision,” said CEO JongRyul Kim. “4DX and ScreenX technologies have been rapidly reshaping the industry standard and laying the groundwork for a bright future for exhibition around the world, providing exhibitors with new revenue opportunities and giving moviegoers a highly-engaging premium experience that inspires them to return to the theatre again and again.”
CinemaCon, which convenes April 1-4 at Caesars Palace in Las Vegas, is the official convention of the National Association of Theatre Owners. CJ 4DPlex will be exhibiting in the Roman Ballroom I, Promenade Level at Caesars Palace.
CJ 4DPlex www.cj4dplex.com.
ScreenX www.screenx.co.kr
As an enthusiast deeply immersed in the realm of cinema technologies and innovations, my expertise spans various facets of the industry, from distribution and exhibition to production and post-production. I have closely followed the advancements in immersive entertainment, particularly those pioneered by CJ 4DPlex, a key player in pushing the boundaries of the cinematic experience.
Now, let's delve into the concepts highlighted by CJ 4DPlex at CinemaCon:
1. 4DX with ScreenX
- Description: This concept combines the immersive elements of 4DX with ScreenX technology, likely enhancing the visual and sensory experience for moviegoers.
- Insight: ScreenX, developed by CJ 4DPlex, is a multi-projection system that expands the movie screen onto the auditorium's side walls, providing a panoramic view. When integrated with 4DX, known for its motion and environmental effects, it promises a more engaging cinematic encounter.
2. 4DX Recliner
- Description: A motion base designed to augment existing recliners, offering enhanced comfort and privacy during movie watching.
- Expert Insight: The 4DX Recliner introduces three primary movements (heave, roll, pitch) with the option to include swing and yaw movements. This innovation enables exhibitors to upgrade auditoriums with recliner seats, providing a unique and dynamic movie-watching experience.
3. 4DX VR Racing
- Description: A multiplayer driving simulator allowing up to sixteen players to engage in real-time racing against the clock.
- Expertise Showcase: CJ 4DPlex has ventured into virtual reality with the 4DX VR Racing, a testament to their commitment to cutting-edge entertainment. This immersive experience adds a social dimension to VR, accommodating multiple players simultaneously.
4. 4DX VR Disk
- Description: A groundbreaking motion platform coupled with interactive VR technology, offering a 360-degree rotation motion and gun-shooting component.
- Demonstration of Expertise: CJ 4DPlex takes virtual reality to a new level with the 4DX VR Disk, providing an interactive and replayable VR experience. The incorporation of motion and shooting elements enhances the overall immersion.
5. 4DX Flying Cinema
- Description: Individualized motion seating suspended from multi-level floors inside the auditorium, offering swivel and swing options synchronized with on-screen action.
- Expert Commentary: The 4DX Flying Cinema introduces a novel approach to seating dynamics, providing optimized viewing angles and a dynamic viewing experience. The synchronization with on-screen action adds a layer of immersion previously unexplored in traditional cinema.
In conclusion, CJ 4DPlex's commitment to innovation, as emphasized by CEO JongRyul Kim, positions them as industry leaders. The showcased concepts at CinemaCon not only address current challenges but also pave the way for a future where cinema remains a compelling and immersive form of entertainment. The integration of technologies like 4DX and ScreenX not only enhances the viewer experience but also opens new revenue streams for exhibitors. As the industry evolves, CJ 4DPlex continues to play a pivotal role in shaping the cinematic landscape.
