Cetera Investment Services | Statement of Financial Strength | Cetera (2024)

“Cetera Financial Group” refers to the network of independent retail firms encompassing, among others, Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), and Cetera Financial Specialists LLC. All firms are members FINRA/SIPC. Cetera Financial Group is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101.

Individuals affiliated with Cetera firms are either Registered Representatives who offer only brokerage services and receive transaction-based compensation (commissions), Investment Adviser Representatives who offer only investment advisory services and receive fees based on assets, or both Registered Representatives and Investment Adviser Representatives, who can offer both types of services.

Learn more about our firm's background and Investment Professionals on FINRA's BrokerCheck.

©2010- Cetera Financial Group® , Inc. | Privacy Policy

Cetera Investment Services | Statement of Financial Strength | Cetera (2024)

FAQs

Cetera Investment Services | Statement of Financial Strength | Cetera? ›

If a name or address change has been made to your account record, we will send you a letter to confirm the accuracy of the name or address change.

Why did I get a letter from Cetera Advisor Networks? ›

If a name or address change has been made to your account record, we will send you a letter to confirm the accuracy of the name or address change.

How does Cetera make money? ›

Cetera Advisor Networks gets paid via a percentage of assets under management, hourly charges and fixed fees. Many advisors also receive commissions for selling certain securities or insurance programs.

What does Cetera financial do? ›

Cetera Financial Group

Cetera is one of the largest independent financial advisor networks in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions.

Why do advisors quit? ›

The most common reasons financial advisors quit are lack of fulfillment, difficulty finding clients, and burnout. Over 90% of financial advisors do not last three years, which means that there is a very low retention rate for financial advisors. To be a successful financial advisor, you need to be able to close a deal.

What is an advisory mail? ›

Advisory letter means a nonpublic letter issued by a disciplinary panel which informs, educates, or admonishes an individual licensed by the Board in regard to the practice of medicine or an allied health profession.

What are Cetera's fees? ›

Fees Under Cetera Advisor Networks
Cetera Advisor Networks Fee Schedule
ProgramMaximum Annual Fee Range
Preferred Account1.00% - 2.50%
Managed Wealth Advantage Account1.25% - 2.75%
Mutual Fund/ETF Account1.50% - 2.75%
4 more rows
Jul 25, 2022

Who is Cetera owned by? ›

Cetera Financial Group is owned by Genstar Capital Partners, a private equity firm. We chose to partner with Genstar in 2018 because of their belief in our strength as a network and our shared belief in the importance of independent, accessible financial guidance.

Is Cetera a fiduciary? ›

As an investment adviser, Cetera is a fiduciary for its advisory clients.

How many employees does Cetera have? ›

Cetera Financial Group has 1,300 employees.

Who is the largest independent broker-dealer? ›

Although there are many independent broker-dealers in the marketplace today, some of the largest and most well-known firms include LPL Financial (LPLA), Raymond James (RFJ), Royal Alliance, Commonwealth, Cambridge, First Allied Securities, and Securian Financial.

How long has Cetera been in business? ›

When was Cetera founded? Cetera was formally established in February 2010 when ING Group sold three broker-dealers to an investment fund managed by Lightyear Capital LLC, a private equity firm specializing in financial services.

Who is the largest brokerage firm? ›

Fidelity. Fidelity, the largest brokerage firm in the US, has $11.1 trillion in assets under administration and over 40 million individual clients as of March 2023.

What broker-dealer has the most advisors? ›

Raymond James Financial Services Advisors

Its stable of 8,482 advisors, an increase of 243 from 2020, includes more than 5,000 affiliated independent contractor advisors. Only 1% of advisors chose to leave the firm in 2021.

Who is the CEO of Cetera? ›

LOS ANGELES, May 17, 2023 /PRNewswire/ -- Cetera Holdings, the holding company of Cetera Financial Group, the premier financial advisor Wealth Hub where financial advisors and institutions can optimize professional control and value creation, announced today that it has appointed Mike Durbin as CEO.

How do you tell if your financial advisor is ripping you off? ›

6 signs your financial adviser is ripping you off
  1. The payment plan is fishy or unclear. ...
  2. Negotiating fees is a no-no (says the adviser) ...
  3. It's difficult to get straight answers. ...
  4. The word on the street (or internet) isn't good. ...
  5. You feel pushed around. ...
  6. He hates to be checked on.
Aug 3, 2021

When should you dump your financial advisor? ›

If an advisor mostly works with people with $10 million and up and is not giving you the time a day because you don't have enough money, then they're probably not the right fit. Same if you have a lot of money or have complicated planning needs and are working with someone doing basic stuff,” says Elson.

How do you know if your financial advisor is bad? ›

Here are some signs you have a bad financial advisor:
  1. They are a part-time fiduciary.
  2. They get money from multiple sources.
  3. They charge excessive fees.
  4. They claim exclusivity.
  5. They don't have a customized plan.
  6. You always have to call them.
  7. They ignore you or your spouse.

Should I serve on an advisory board? ›

Being asked to sit on an advisory board directly acknowledges and promotes your expertise and knowledge, as well as the value and depth of your experience. If you are on an advisory board directly linked to your profession, it will enhance both your credentials and visibility.

Is advisory the same as consulting? ›

They both help clients with their challenges, but the type of service each performs is quite different. An advisor typically works with the clients on a long-term basis, providing advice for ongoing business challenges. A consultant, on the other hand, solves narrow, well-defined problems on a project basis.

Is being on an advisory board a job? ›

An Advisory Board Member is a volunteer who joins an organization to help achieve their goals. This personnel joins the organization for a limited time. During this period, they use their financial, professional, and personal resources to benefit the organization.

How much should you pay for investment management fees? ›

Many companies will bill each client a percentage of investable assets with a lower percentage for a higher net worth. For example, an investor with $500,000 in investable assets could pay a 2% management fee, while someone with a portfolio of over $3 million might have an investment cost of less than 1%.

What is a good account management fee? ›

Online advisors have shown that a reasonable fee for money management only is about 0.25% to 0.30% of assets, so if you don't want advice on anything else, that's a reasonable fee, says O'Donnell.

What is the usual management fee? ›

Management fees can range from as low as 0.10% to more than 2% of AUM. This disparity in the fees charged is generally attributed to the investment method used by the fund's manager. The more actively managed a fund is, the higher the management fees that are charged.

Who are Cetera financial competitors? ›

Top 6 Cetera Financial Group competitors
  • Capital One Investing.
  • LPL Financial.
  • Morningstar.
  • Stifel Financial.
  • RBC Clearing and Custody.
  • Berkshire Investment Group.

Is Cetera part of voya? ›

NEW YORK--(BUSINESS WIRE)-- Voya Financial, Inc. (NYSE: VOYA), announced today that it has completed the sale of Voya Financial Advisors' (VFA) independent financial planning channel to Cetera Financial Group, Inc. (Cetera).

How many advisors are with Cetera Advisor Networks? ›

The company has nearly 8,000 financial advisors, is a leading provider of retail financial services to investment programs of banks and credit unions, and has over $224.5 billion in advisory and brokerage assets under advisem*nt, generating approximately $1.6 billion in annual revenue for the 2016 fiscal year.

What is the best fiduciary company? ›

Find a Fiduciary Financial Advisor
RankFinancial Advisor
1CAPTRUST Find an Advisor Read Review
2Fisher Investments Find an Advisor Read Review
3GW&K Investment Management, LLC Find an Advisor Read Review
4CI Private Wealth Find an Advisor Read Review
6 more rows
May 25, 2023

What is the difference between a fiduciary advisor and a financial advisor? ›

A fiduciary financial advisor makes investment decisions with your best interest in mind, while a financial advisor who isn't a fiduciary may recommend products for which they receive a commission or other form of payment.

What is the difference between a fiduciary and a financial consultant? ›

A fiduciary is someone who has an obligation to act in your best interest. A financial advisor is a job title that anyone advising about your finances can use. If you're in the market for a financial advisor, you should strongly consider a financial advisor who is a fiduciary or a fiduciary financial advisor.

Is Cetera financial publicly traded? ›

Cetera Financial Group is the cornerstone of the retail advice division of RCS Capital Corporation, a publicly traded company (NYSE: RCAP) focused on serving the needs of investors with best-in-class solutions.

Is Cetera a mutual fund company? ›

Although Cetera Investment Services offers thousands of mutual funds from more than 250 mutual fund companies, and hundreds of variable life and annuity contracts from more than 100 insurance companies, we concentrate our marketing and training efforts on those investments offered by a much smaller number of select and ...

When did Cetera buy first Allied? ›

Cetera, at the time controlled by former nontraded REIT czar Nicholas Schorsch, bought First Allied Securities from private equity manager Lovell Minnick in 2013.

Who is the richest broker of USA? ›

Vanguard is the largest brokerage firm by AUM, managing $8.1 trillion in assets as of March 31, 2022, up one trillion from 2021. Vanguard not only manages the most assets of any major brokerage, the company is the only major stock brokerage firm to grow its AUM from 2021 to 2022.

What brokerage firms do billionaires use? ›

What brokerage firms do billionaires use? Many very wealthy individuals use the top brokerage firms, such as Fidelity, Schwab, Vanguard, and TD Ameritrade, among others. They invest in private equity and hedge funds.

Who does Warren Buffett use as a broker? ›

To summarize, Warren Buffett mostly doesn't use regular brokers like the majority of retail traders around the world. Instead, he prefers to make trades through a private stockbroker like John Freund in order to ensure that his movement is discreet and won't cause huge price swings in the market.

Does Cetera own First Allied? ›

First Allied is part of Cetera Financial Group®, a leading network of independent retail broker-dealers.

What is the oldest brokerage firm in the US? ›

Inman.com names Chicago's Baird & Warner Real Estate as “the oldest US Real Estate Brokerage” citing their 160 years of business and the granting of a $5,000 mortgage loan in 1855 as the basis for the title.

What are the top three brokerage firms? ›

While it is impossible to recommend any one brokerage, the most popular brokerage providers are Charles Schwab, Fidelity Investments, and TD Ameritrade. These companies provide brokerage services to millions of clients.

What is the safest brokerage firm? ›

Safest Brokerage Firms
ReviewStocksPromotions
Firstrade$0Earn up to $4,000 cash bonus & get transfer fee reimbursem*nt.
Robinhood$0Get up to $200 in free stock with a new Robinhood account.
TD Ameritrade$0$0 stock/ETF trades and a transfer fee refund.

Who is the most popular financial advisor? ›

Most investors today probably recognize Warren Buffett's name as he has long ties to the financial advising industry. His investing style is derived from Benjamin Graham, another famous financial advisor. Other famous media financial advisors include Suze Orman, Jim Cramer, or Dave Ramsey.

What is the highest commission for financial advisor? ›

Some advisors may see commissions as high as 70% of the first year's premium. After that, they may receive an additional 3% to 5% of the premium per year as long as the policy is active. Mutual funds: Typically, advisors making commissions on mutual funds get paid via a trailer fee.

Who is bigger Fidelity or Schwab? ›

As of the end of February 2023, Schwab has over 34 million active brokerage accounts and $7.38 trillion in customer assets. 2 Fidelity is larger still, with about 40.9 million individual investors and $10.3 trillion in total customer assets as of December 31st, 2022.

How big is Cetera? ›

Founded in 1984, Cetera Investment Services LLC is a self-clearing broker-dealer and insurance agency serving the clients of more than 455 financial institutions with assets ranging from $31 million to $141+ billion nationwide.

What is the advisor Network? ›

The Advisor Network offers services in the insurance, legal, real estate, and wealth management marketplaces by networking independently owned and operated companies, as well as their respective advisors, in an effort to provide better aligned advice in accordance with the interests of our clients.

What is advisory network? ›

An advisor network is a group of individuals, each of whom shares particular skills or experience with your team in order to help your organization succeed. Typically, advisors are hand picked by the CEO to fill specific knowledge or competency gaps and are compensated with small amounts of company stock.

Who owns Cetera Financial Group? ›

Should I trust my advisor? ›

An advisor who believes in having a long-term relationship with you—and not merely a series of commission-generating transactions—can be considered trustworthy. Ask for referrals and then run a background check on the advisors that you narrow down such as from FINRA's free BrokerCheck service.

What is the difference between broker and advisor? ›

A broker-dealer is a firm or individual licensed to sell individual securities. Typically, a broker-dealer also files a notice of which securities it will sell. An investment adviser cannot sell securities but acts more like a consultant, giving advice on what securities a person should invest in.

What is the difference between an advisor and an advisor? ›

Adviser is the original and more commonly used spelling. It is sometimes considered more informal. Advisor is also considered a correct spelling. It is less commonly used, but usually signifies an official position.

Which is better advisory or consulting? ›

The main difference between a consultant and an advisor is the nature of the services they provide. In short, consultants focus on instant action, solving problems, and delivering results. Advisors help clients prepare for future uncertainties or meet growth goals.

Is advisory the same as investment banking? ›

An independent advisory firm (sometimes less accurately called an advisory boutique) is an investment bank that provides strategic and financial advice to clients primarily including corporations, financial sponsors, and governments.

Is advisory services the same as consulting? ›

It's shorter-term in nature, with consultants delivering solutions to defined problems the business is currently facing. While advisory services deal with more long-term issues and consulting more immediate ones, both still transform businesses, helping them to improve their performance.

How big is Cetera Investment Services? ›

Home to more than 8,000 financial professionals and their teams, Cetera oversees approximately $322 billion in assets under administration and $115 billion in assets under management, as of December 31, 2022.

Who did Cetera buy? ›

Under the agreement, Cetera will acquire certain assets related to Securian Financial Services, Inc. – Securian Financial's broker-dealer, registered investment advisor and insurance agency – as well as the equity of Securian Trust Company, NA​.

How many advisors does Cetera have? ›

The company has nearly 8,000 financial advisors, is a leading provider of retail financial services to investment programs of banks and credit unions, and has over $224.5 billion in advisory and brokerage assets under advisem*nt, generating approximately $1.6 billion in annual revenue for the 2016 fiscal year.

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