Cash In on Your College Athletic Talent: 6 Must-Know Strategies to Master the $1 Billion College Athlete NIL Game (2024)

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Cash In on Your College Athletic Talent: 6 Must-Know Strategies to Master the $1 Billion College Athlete NIL Game (2024)

FAQs

How much can athletes make with NIL? ›

How much money can college athletes make with a NIL deal? Broadly speaking, the average income from NIL deals for student-athletes ranges from $1,000 to $10,000. However, we've seen cases where some athletes have earned much more than that.

What is the NIL in college sports? ›

At a pre-draft press conference Tuesday, Carthon discussed NIL — or Name, Image, and Likeness — which is the legal concept that allows college athletes to profit from their personal brand through endorsem*nt deals and university athletic booster groups or collectives.

Does NIL money come from the school? ›

It's important to note college athletes still cannot be paid directly by the school. Instead, that's done through NIL collectives, which organize funds from donors. The money is directed to pay athletes through NIL deals.

Is there a cap on NIL money? ›

There is no limit on how much money you can make with NIL deals. Be sure to understand how your NIL earnings might affect your student-athlete financial aid packages.

Can any college athlete get an NIL deal? ›

Athletes can engage in NIL activities if they follow their state's laws where their school is located. Schools must ensure these activities comply with state law. Athletes in states without NIL laws can still participate in NIL activities without breaking NCAA rules.

How much is Caitlin Clarks NIL deal? ›

With ever-increasing stardom and subsequent lucrative brand marketing opportunities, On3 reports that Clark has a total annual NIL valuation of $3.1 million, which, considering her transcendence beyond game of basketball, makes this estimation feel conservative.

How does NIL hurt college sports? ›

Additionally, there is a risk that athletes may be taken advantage of by unscrupulous agents or sponsors who may not have their best interests at heart. Another issue with NIL is that it could lead to a lack of oversight and regulation. Without proper regulation, there is a possibility for abuse and corruption.

Can non athletes get NIL? ›

The answer is that it depends on the state's NIL rules, but generally, non-student athletes may find it challenging to get NIL deals due to their lack of exposure and fame.

What are the negatives of NIL in college sports? ›

NIL Con: Inequities and Distractions

While NIL deals promise newfound opportunities for athletes, they also risk exacerbating disparities and distractions within collegiate athletics. Of the top 100 athletes in NIL rankings, 98 are either football or basketball players.

Do students pay taxes on NIL deals? ›

Money earned from NIL deals is taxable income and should be reported on tax returns. Athletes need to understand their tax obligations and accurately report all earnings from NIL deals. NCAA athletes are not subject to income tax withholding on NIL payments and may need to make estimated tax payments.

Who has the biggest NIL deal in college football? ›

1) Shedeur Sanders, QB, Colorado

The top NIL valuation given by On3 goes to Colorado QB Shedeur Sanders, valued at an astonishing $4.7 million — almost as much as the second and third-placed players on this list combined. It's also up considerably from $1.3 million one year ago.

How do you get paid from NIL? ›

NIL stands for Name, Image and Likeness, which means athletes can get money from businesses for using their name, image or likeness. There are several ways to earn money through NIL such as autographs, partnerships, and more.

What are the NIL rules? ›

In January, the NCAA's Division I Council approved a set of consumer protection rules around name, image and likeness. Among them: Athletes will be required to report to their schools NIL deals worth more than $600, including term details, compensation and service providers. (Some state laws already require this.)

Can you have multiple NIL deals? ›

Collective bargaining

As it currently stands, there is no way for a business to make NIL deals with multiple teams or an entire conference like the SEC.

Can student-athletes hire agents for NIL assistance? ›

Alston in 2021, student-athletes are now permitted to hire agents to negotiate Name, Image, and Likeness (“NIL”) contracts and assist with other NIL activities on their behalf in exchange for fair market value; these agents are traditionally referred to as marketing agents.

How much can a college player make NIL? ›

The data from the survey includes the rough value of fifteen players' first-year NIL compensation; the deals range from a few thousand dollars a month to annual payments nearing one million dollars.

What can players do with NIL money? ›

Whether an athlete chooses to post certain products on social media, sign autographs, teach camps, or promote a local pizzeria is completely up to them. The current NIL market is prepared to reward the athlete who creatively uses their name, image, and likeness to generate a profit.

How much has Angel Reese made from NIL? ›

Top 10 NIL Valuations in Women's March Madness in Dollars

Reese and Clark have emerged as frontrunners, further elevating the popularity of women's basketball: Caitlin Clark, Iowa: 3.1 million. Angel Reese, LSU: 1.8 million. Flau'jae Johnson, LSU: 1.1 million.

Can high school athletes make money from NIL? ›

Soon after the NCAA allowed college athletes to be paid through NIL deals, California became the first state to allow the same opportunities to go to high schoolers. Since then, at least 30 states and Washington, D.C., have passed legislation legalizing NIL contracts in K-12 schools.

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