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Cash Flow The businesses of menstruation
Camilla Mørk Røstvik Published in 2022 in London by UCL Press
The menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as ... show more
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- Permalink:
- https://lib.ugent.be/catalog/ebk01:5840000000235409
- Title:
- Cash Flow The businesses of menstruation
- ISBN:
- 111.9781787355385
9781787355385
9781787355446
9781787355569
9781787355682
9781787355750 - Author:
- Røstvik, Camilla Mørk (role)auth
- Publisher:
- London UCL Press 2022
- Note:
- English
- Summary:
The menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades? What constitutes ‘the industry’, who works in it, and how is it adapting to the current menstrual equity movement? Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current ‘menstrual moment’. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change.
- Subject:
- Gender studies: women (source)bicssc
Sociology (source)bicssc
Social & cultural anthropology, ethnography (source)bicssc
Economic history (source)bicssc
Business studies: general (source)bicssc
Women's health (source)bicssc
women's health
menstruation
economics
business
history
womens studies
anthropology
sociology
womens history - E-Location:
- https://library.oapen.org/bitstream/20.500.12657/57800/1/9781787355385.pdf DOAB: download the publication
https://library.oapen.org/bitstream/20.500.12657/57800/1/9781787355385.pdf DOAB: download the publication
https://directory.doabooks.org/handle/20.500.12854/90760 DOAB: description of the publication - Object id:
- 10.14324/111.9781787355385
- Permalink:
- https://lib.ugent.be/catalog/ebk01:5840000000235409
- MLA:
- Røstvik, Camilla Mørk. Cash Flow: The Businesses of Menstruation. London: UCL Press, 2022.
- APA:
- Røstvik, C. Mørk. (2022). Cash Flow: The businesses of menstruation. London: UCL Press.
- Chicago:
- Røstvik, Camilla Mørk Cash Flow: The Businesses of Menstruation. London: UCL Press, 2022.
- RIS:
-
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Download RIS file
- Permalink:
- https://lib.ugent.be/catalog/ebk01:5840000000235409
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