Camping World: Lower RV Sales And Margins Likely Ahead For 2023 (2024)

Camping World: Lower RV Sales And Margins Likely Ahead For 2023 (1)

Recreational Vehicles, or RVs, are generally considered to be an expensive luxury toy - one that often needs to be financed and consumes a lot of gasoline when used. Thus, surging interest rates, high gas prices, and a weakening economy aren't exactly working in the industry's favor. This is especially true for RV dealership Camping World Holdings (NYSE:CWH), which has a bit of a cult following from investors who like its tweet-happy CEO Marcus Lemonis and nice dividend payout.

Company Profile

CWH is the largest RV dealership in the U.S. The company sells both new and used RVs at its namesake dealerships, as well as an assortment of RV products and services through its Good Sam brand.

In 2021, new RVs represent nearly 48% of revenue, while used vehicles accounted for over 24%. Products made up nearly 16% of revenue, while service plans were 3% and finance and insurance 9%.

Towables make up the bulk of its new RV sales, at over 90%. More expensive motorhomes make up the rest.

THOR Industries (THO) is its biggest OEM brand, representing over 72% of its new RV inventory in 2021. Forest River, meanwhile, accounted for 24%.

Opportunities

CWH's biggest opportunity comes from its roll-up strategy of other dealerships. The company can often buy local dealerships at attractive multiples and then get cost synergies with them being a part of its larger network. This strategy has also allowed the company to create local monopolies in many areas, giving it strong pricing power.

There has also been a solid secular trend towards the RV lifestyle over the last decade. This has been seen not only with Boomers as they retire, but also younger generations as well. In fact, Gen Z and Millennials have been the fastest-growing segment of new campers. According to the KOA 2022 North American Camping Report, camping accounted for 40% of all leisure trips and there were 11 million RV owners and 2 million renters.

RV makers are very positive on the long-term outlook for the industry. For example, on its last earnings presentation, THOR said:

"Our confident long-term outlook is supported by favorable demographics, strong interest in the RV lifestyle, adequate current availability of RV dealer and consumer credit and favorable perception of RVing as promoting a safe and healthy lifestyle. Numerous studies conducted by THOR, RVIA and others show that people of all generations love the freedom of the outdoors and that RVers are extremely satisfied with their RV experience. The recent growth in industry-wide RV sales has also resulted in exposing a much wider range of consumers to the lifestyle.

"We believe many of those who have been recently exposed to the industry for the first time will become future owners, and that those who became first-time owners due to the pandemic will become long-term RVers - resulting in future trade-in sales opportunities. In addition, we view the significant investments by independent dealers, campground owners and various governmental agencies into camping and RV facilities to be positive long-term factors, which should only further enhance the experience of current RVers and encourage new buyers to enter the lifestyle."

Downside Risks

The RV industry faces a number of near-term headwinds, the most obvious being surging interest rates, high gas prices, and a weakening economy. RVs are expensive and generally financed, so higher interest rates only make the payments higher. They also are more expensive to use when gas prices are high. Finally, they are an expensive discretionary item, and likely a purchase many people may delay until there is more certainty in the economy.

RV sales peaked in 2021 at just over 600,000 units. The Recreational Vehicle Industry Association said that 493,268 units were sold in 2022, a decrease of -18%. However, units sold really decelerated as the year went on, down -50% in December.

For 2023, the RVIA has projected wholesale sales of 379,000-404,000 units. Jefferies has projected sales to be even lower, near 350,000 units.

Industry backlogs for new RV, meanwhile, are way down. THOR, CWH's largest OEM, said North American backlog was down -70% at the end of October to $4.4 billion. For Q3, rival Winnebago (WGO) reported that its Towable backlog was down -66.2%.

Both THOR and WGO said that Towable American dealer inventory was at normalized dealer inventories. However, inventory positions were previously below normalized levels. This means that new vehicle dealership margins likely peaked in 2022 and will fall this year.

In the first half of 2022, it wasn't uncommon for dealers to be selling their RVs for only a 10% discount to MSRP to even above MSRP in some cases. That is no longer the case.

Discussing dealer pricing, WGO CEO Michael Happe said:

"We are seeing dealers be more aggressive in terms of pricing in the market, particularly on Towables, but even in some categories like Class B vans where there's significant consumer demand and dealers are fighting for share themselves as well. We don't see that pricing as irrational by the dealer community. And as I said earlier, I think a lot of their margins have been trending back towards sort of historically normal margins here over the late summer and the fall months".

Valuation

With the stock around $25, CWH is valued at about 8x the 2023 EBITDA consensus of $516 million and 7.5x 2024 estimates of $573.4 million.

On a PE basis, it trades just below 8x 2023 EPS forecasts of $3.19.

The company has $2.2 billion in net debt, or about $3 billion when including operating leases. Most of its debt is variable rate, and thus it will likely face interest rate pressure given the rise in interest rates. The company projects a nearly $24 million impact for each 100bps move in interest rates.

Conclusion

Most likely, the RV industry will see a huge drawdown from peak units produced in 2021 to wherever they trough this year. While the RVIA is predicting a big drop, sales could easily fall below its forecast if the economy worsens.

Meanwhile, dealership margins will also come under pressure compared to last year, given that Towables inventory levels have normalized. A large decline in unit sales together with lower margins is a bad combination, but if the industry overestimates 2023 unit sales, it is just going to get worse on both fronts for a dealership like CWH.

The company also carries a fair amount of variable-rate debt, and leverage could quickly spike if results come in worse than expected. If investors begin to fear an economic slowdown, companies with high leverage often take a hit.

Thus, while I see the interesting roll-up story that CWH has in front of it and the current valuation doesn't look too expensive, I think 2023 is going to be a difficult year for the RV industry and CWH in particular. If RV sales come in weaker than expected, leverage creeps up, and the company decides to cut its dividend, things could get ugly before they get better. As such, I think the stock could fall into the teens.

This article was written by

Geoffrey Seiler

4.15K

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Former Senior Equity Analyst at $600M long-short hedge fund Raging Capital.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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Camping World: Lower RV Sales And Margins Likely Ahead For 2023 (2024)

FAQs

Are RV prices going down in 2023? ›

Consumer Demand

This brought some relief to RV prices in 2023, as demand fell at the same time RV lots were full with new inventory, which had been a problem only a year prior. In 2024, watch how demand changes as inflation cools and interest rates lower.

What is the RV industry outlook for 2023 2024? ›

The new forecast projects 2024 RV shipments to range between 334,700 to 365,500 units with a median total of 350,100 units. This total would represent an 8.8 to 18.8 percent increase over the 2023 year-end total of 313,200 units.

Are RV sales slowing down? ›

According to the RV Industry Association, RV shipments saw a nearly 40% increase from 2020 to 2021. Post-pandemic, there was a nearly 92% decrease in RV shipments from 2021 to 2023.

What is the profit margin on RV dealers? ›

RV dealers, on average, greatly increased gross and net profits from 2019 to early 2022. Dealers spent less on personnel expenses, advertising, mortgages, property taxes, electricity and water in the same period. RVDA's report found gross margins on new RV sales averaged 18.7% in the first quarter of 2022.

What are the RV sales predictions for 2023? ›

RV Shipments Top 313,000 for 2023 | RVIA.

What are the RV sales predictions for 2024? ›

RVIA's 2024 Projections

According to RVIA, the RV market is set to experience a big uptick in both production and sales in 2024. RVIA estimates the production of approximately 307,000 to 350,000 RV units. This is a big increase! Roughly between 12% – 16% more RVs will be made in 2024 than in 2023.

What state has the most RV dealers? ›

California had the most employer RV dealers (249) and the most employees (4,412) in 2018, but the seven RV dealers in Alaska reported the highest average annual payroll per employee in 2018 ($65,400).

What is the future of the RV market? ›

For 2024, the size of the recreational vehicle market is estimated to be $33.23 billion, growing to almost $50 billion by 2030. Its economic impact is even larger, contributing upwards of $140 billion to the United States economy and $4.8 to the Canadian one.

What are the projections in the RV market? ›

According to the latest research, the global Recreational Vehicle (RV) market size was valued at USD 49440.0 million in 2022 and is expected to expand at a CAGR of 6.19% during the forecast period, reaching USD 70907.58 million by 2028.

What is the slowest month for RV sales? ›

When is the Best Time of Year to Buy an RV?
  • However, the warmer months also bring a wider selection of RVs to the market as new models are released. ...
  • For the best deals on an RV, look to buy between October and January when business is slower and dealers offer discounts and incentives.

What time of year are RV prices the lowest? ›

What's the best month to buy a used motorhome or travel trailer? On average, motorhomes and travel trailers are at their cheapest at the end of the year. You can also benefit from good deals in the neighboring months of November and February — after the high season ends and before the next spring season starts up.

What is the best day to buy an RV? ›

The Day of Week of the Week Matters

Weekends. Weekends are by far the busiest time for RV dealerships so it's best to avoid shopping Friday through Sunday. Busy weekends mean less chance of getting a deal since you're competing with more shoppers.

Who is the largest RV dealer in the US? ›

We are America's RV destination! Lazydays RV Tampa is the world's largest RV dealership, known for having the biggest selection of RVs in the nation, as well as a culture for taking great care of our customers. We have many RV experts here!

Are new RV prices negotiable? ›

(To elaborate on a previous point, make sure you get the RV VIN prior to starting this process.) Remember: Every RV's price is negotiable! Don't let emotions get in the way.

How much do RV dealers markup travel trailers? ›

You need to know that RVs usually have huge markups that can go above 50% so dealers can be able to reduce the price if you negotiate well. Because they will still be making a big profit even when they give you a discount. It's possible for you to negotiate a 25% discount on a travel trailer from a private seller.

Is 2023 a good time to buy a camper? ›

Some dealerships may even slash their prices right before winter to avoid having to winterize RVs. According to CamperFAQs, March and April were the peak months for RV shipments in 2022 and 2023, so you probably want to make your purchase well before early spring.

Are RV prices declining? ›

Used RV Market Status and Outlook

Over the past six months, there's been a consistent downward trend in the average wholesale value of used RVs, as observed through pricing guides like the NADA Consumer Pricing Guide.

Is the RV industry slowing down 2023? ›

Current RV Sales Totals For 2023

Right now, moving into November 2023, RV sales are still declining, but the decline is slowing, indicating that the corrective period the RV industry is currently experiencing is getting closer to becoming balanced.

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