By the numbers - Mega Banks vs. Community Banks - Extractable (2024)

There are 44,000 banks and credit unions around the world. While 28 of those banks have over $1 trillion dollars in assets serving audiences globally, the vast majority of these financial institutions are smaller organizations focusing on providing catered financial products to small communities.

Customers in the United States have the highest number of options in the world when selecting an organization to bank with. The United States houses over 11,000 registered banks (FDIC) and credit unions (NCUA). These US based financial institutions collectively have over $19 trillion dollars in assets and provide banking services to over 300 million financially active Americans.

These banks and credit unions have a broad array of specialties, focusing in areas such as commercial lending, consumer mortgages, indirect auto lending, and high yield products. They also vary significantly in their size from national/multinational banks with branches in every major metropolitan area to the smaller community banks which focus on niche markets. Let’s take a closer look at these two key types of banks.

Nationals / Multi-national Banks

The largest 20 banks in the United States manage almost 50% of the countries deposits including 4 banks with over $1 trillion in assets. These massive institutions serve customers in every state and have approximately 37 thousand branches across the country. National banks invest heavily in their digital channel. In fact 3 large banks are on the Alexa list of the top 50 most traffic websites of 2017 getting more traffic than sites such as Quora, MSN, and FoxNews.

Community/Regional Banks

Community Banks vary significantly in range from $2M in assets with 1 branch focusing on a single audience segment to larger organizations with over $100B in assets and focusing on multiple similar audiences across multiple states. Community banks have over 52,000 locations across the country and hold over $5 trillion in assets.

There are important strengths and weaknesses when it comes to the size of a bank. The large national banks may lack the nimbleness of a community banks while community banks often fall behind in investments in areas such as digital platforms and innovation labs. Let’s take a closer look at how these two categories of banks differ on the digital channel.

Search Engine Optimization

For many banks, search engines such as Google yield the largest supply of new customer opportunities. Americans search for all types of financial products hundreds of millions of times each month. Extractable uses tools such as MOZ and SEMrush to monitor how banks of all sizes appear in search results for popular financial products.

When it comes to gaining traffic from search engines, large banks can sometimes outmaneuver their smaller competitors by investing heavily in important search signals such as content marketing and external links/mentions. This type of Search Engine Optimization can work well for certain types of competitive phrases. When we look at search impressions for highly competitive products such as auto loans, CDs, and mortgages we find that large banks are getting 2X-9X the search traffic as community banks.

% of Search Results by Org Type
Search PharseNational/Multinational BanksCommunity/Regional BanksOther Sites
auto loans50%0%50%
used car loan50%10%40%
refinance rates50%0%50%
car loans40%0%60%
certificate of deposits30%0%70%

However, as Google continually optimizes their search algorithms we are starting to see search signals such as geographic proximity have higher relevancy thus allowing community banks to appear higher in search results for certain types of phrases.

% of Search Results by Org Type
Search PharseNational/Multinational BanksCommunity/Regional BanksOther Sites
local bank10%70%20%
free checking20%60%20%
home loan20%30%50%
high yield savings0%10%90%
mortgages0%10%90%

Mobile Applications

Almost every US bank and credit union has a mobile application in the Apple App Store and Google Play. From our analysis, the size of the bank does not have a correlation with the ratings score of the mobile applications. But the size does have an obvious correlation with the number of downloads and reviews.

By the numbers - Mega Banks vs. Community Banks - Extractable (1)

By the numbers - Mega Banks vs. Community Banks - Extractable (2)

Investments in Technology

When it comes to technology platforms banks of all sizes have to support hundreds of different applications by a large variety of vendors. On the public marketing sites banks utilize platforms such as Web Content Management Systems (CMS), onsite search engines, calculators, and web analytics to offer virtual banking services to prospects and customers. When we look at the technology investments in large banks we see certain vendors such Adobe are often used to help marketers easily manage large websites.

BankContent Management SystemWeb Analytics (Primary)Primary Framework / Techs
JPMorgan Chase Bank, National AssociationAdobeAdobeJ2EE
U.S. Bank National AssociationAdobeWebtrends.Net
PNC Bank, National AssociationAdobeAdobe.Net
TD Bank, National AssociationAdobeAdobe.Net
SunTrust BankAdobeAdobe, GA.Net
HSBC Bank USA, National AssociationAdobeTeaLeafMultiple
Fifth Third BankAdobeYA, MultipleMultiple
Chase Bank USA, National AssociationAdobeAdobe, GAMultiple
Capital One, National AssociationContentfulAdobe, GAPHP
State Street Bank and Trust CompanyDrupalGAMultiple
Charles Schwab BankDrupalAdobeMultiple
Wells Fargo Bank, National AssociationSDLAdobeJ2EE, PHP
Branch Banking and Trust CompanyTeamSiteAdobeJ2EE

As we look at the technologies that community and regional banks utilize for their public marketing sites we see a much broader list of vendors including companies such as Kentico, Sitecore, and Episerver. While Adobe Analytics dominates with the larger banks, almost all mid to small size banks are using Google Analytics to analyze visitor behaviors.

BankContent Management SystemWeb Analytics (Primary)Primary Framework / Techs
Wintrust BankAdobeAdobeMultiple
Woodforest National BankC1GA.Net
Mechanics BankDNNGAPHP, .Net
First BankDNNGA.Net
Beneficial BankDNNGA, Adobe.Net
First BankDNNGA.Net
First Foundation BankDrupalGAPHP
Flushing BankEktronGA.Net
OneWest BankEktronGA, Adobe.Net
Westamerica BankJoomlaGAMultiple
Central Pacific BankKenticoGA.Net
East Boston Savings BankKenticoGA.Net
ConnectOne BankKenticoGA.Net
Luther Burbank SavingsSilverstipGAPHP
TCF BankSitecoreGA.Net
Hanmi BankSiteFinityGA.Net
NBH BankWordPressGAMultiple

When we look at the platforms powering online banking platforms (OLB), Loan Origination Systems (LOS), and Online Account Origination (OAO) we continue to see a wide variety of platforms such as Fiserv (Corillian), Kony, D3, FIS, Alkami, nCino, BottomLine Technology, and MeridianLink.

As the relationship between banks and customers continues to become more digital, banks will no longer be judged by the number of branches, the proximity of branches, or the number of open tellers. Technologies such as voice recognition, digital assistants, and artificial intelligence driven personalization will start to blur the perceived lines between large multi-national banks and smaller community banks from the customer’s point of view. Customers of all types are putting more emphasis on finding financial institutions that offer customer service through advanced technologies rather than branch locations. Large banks will continue to invest heavily in new digital service offerings and community banks will more quickly deploy, test, and optimize increasingly accessible digital platforms. The digital future will provide rich opportunities for new customer acquisition and customer service online and banks will use the strengths of their organization’s size to implement technologies in ways suiting to their relative audiences.

Extractable continuously analyzes data to understand how banks and credit unions can better serve customers. Some of the data points referenced in this article come from the following data sources.

Data Sources:

  • BankFocus, Moodys
  • FDIC Banking Study Reference Data (2018)
  • ICBA
  • NCUA
  • World Council of Credit Unions
  • Statista
  • BuiltWith
  • NCUA
By the numbers - Mega Banks vs. Community Banks - Extractable (2024)

FAQs

What is the difference between a community bank and a mega bank? ›

By investing in the local community, small banks can create jobs, support local businesses, and contribute to the economic growth of the area. On the other hand, mega banks may focus more on larger businesses and investments, leading to a lack of focus on local and rural economies.

What percentage of banks are community banks? ›

Community banks represent 97% of banking industry. 2,258 Community Banks headquartered in smaller, rural counties with populations < 50,000.

How are community banks different from other banks? ›

What Sets Community Banks Apart. Local Focus: Unlike larger banks that may take deposits in one state and lend in others, community banks channel their loans to the neighborhoods where their depositors live and work, which helps local businesses and communities thrive.

Has the number of community banks decreased? ›

In recent years, that trend has continued. In Q3 of 2021, for example, there was a net reduction of 130 community bank charters, leaving only 4,752 community banks active nationwide, according to a report by Banking Strategist.

What is one disadvantage of a community bank? ›

Limited number of products and services: While community banks typically offer deposit products and loans, they might not have some of the specialized products more commonly offered by big banks such as credit cards and investment services.

How safe are community banks? ›

You can bank with confidence at your local community bank because no one has ever lost a dime of FDIC-insured funds. Community banks hold FDIC deposit insurance, which covers each depositor's account, dollar-for-dollar, up to the insurance limit ($250,000).

Why are community banks declining? ›

Many factors have contributed to this steady decline, including mergers and acquisitions, bank failures, and higher regulatory costs. However, as community banks have steadily declined, the number of large financial institutions has more than tripled in the past two decades.

What are the biggest risks for community banks? ›

Eighty-five percent of community bank executives listed cybersecurity as a top risk priority, with credit risk close behind at 84%. Respondents also cited operational risk (65%), IT risk (62%), interest rate risk (57%) and regulatory compliance risk (50%).

Are local banks safer than big banks? ›

Thanks to FDIC insurance, they are just as safe as larger competitors. And right now they're competing harder than ever for your dollars—which means you're more likely to get great rates on top of more personal customer service.

What are the benefits of community banks vs traditional banks? ›

Community banks charge fewer fees and offer more free accounts. Many do not have a monthly maintenance fee and keep overdraft fees to a minimum.

Are local banks better than big banks? ›

Lower Fees: Local banks and credit unions offer more free accounts and charge fewer fees. According to Money-Rates.com, 43 percent of small banks' checking accounts had no monthly maintenance fees compared to only 25 percent at large banks. Overdraft fees and ATM fees continue to rise in the megabank world as well.

Why are most banks closing? ›

Decades of low interest rates squeezed banks' profits. Many opted to cut costs by closing branches. The pandemic triggered a massive migration to digital banking. Large banks vying for market share often acquire smaller banks to expand their footprint.

What is the difference between a local bank and a community bank? ›

Unlike banks that may take deposits in one state and lend in others, community banks channel most of their loans to the neighborhoods where their depositors live and work, helping to keep local communities vibrant and growing. Community bankers are typically deeply involved in local community affairs.

What is the problem with First Community Bank? ›

The bank's problems became public after it said it was experiencing system disruptions that affected most of its services creating a backlog since last week. This triggered panic withdrawals raising fears that it was headed for a bank run.

What do community banks tend to consider? ›

Community banks tend to emphasize relationships and even family histories when making lending decisions, whereas larger banks rely more on credit scores, income, and other quantitative data.

What is the safest form of banking? ›

Savings accounts are a safe place to keep your money because all deposits made by consumers are guaranteed by the FDIC for bank accounts or the NCUA for credit union accounts. Certificates of deposit (CDs) issued by banks and credit unions also carry deposit insurance.

Which states have the most community banks? ›

Community banks exist in all 50 states. The highest concentrations of community banks are located in Texas (407), Illinois (405), Minnesota (279), Iowa (271), and Missouri (244), according to Banking Strategist.

Does the FDIC insure community banks? ›

“Community banking customers can continue to bank with confidence knowing their money is safe because it is insured by the FDIC. Since the FDIC was founded in 1933, no one has ever lost a penny of FDIC-insured funds.” The FDIC insures deposits and protects depositors' funds in banks and savings associations.

Why don t customers switch banks? ›

A Frost Bank survey found that only 11% of people felt a sense of financial belonging with their banks, but 44% of respondents say they won't change banks. “Most people feel that knowledge is a big inhibitor for them feeling belonging. They just don't know what some banks offer," Green said.

Are the banks failing across the United States? ›

This slowed significantly from 2015 to 2020, when the U.S. saw an average of fewer than five bank failures per year. Zero banks failed in both 2021 and 2022. Bank collapses were similarly uncommon in the early 2000s. From 2001 to 2007, the U.S. saw an average of just 3.57 bank failures per year.

What is safer than banks? ›

Yes. Generally speaking, credit unions are safer than banks in a collapse. This is because credit unions use fewer risks, serving individuals and small businesses rather than large investors, like a bank.

What are the three largest risks banks face? ›

The major risks faced by banks include credit, operational, market, and liquidity risks. Prudent risk management can help banks improve profits as they sustain fewer losses on loans and investments.

Which bank risk is most likely to cause a bank to fail? ›

Credit risk is the most obvious risk in banking, and possibly the most important in terms of potential losses. The default of a small number of key customers could generate very large losses and in an extreme case could lead to a bank becoming insolvent.

What bank is least likely to get hacked? ›

Chase. One of the biggest banks, Chase, is also one of the most secure banks to keep your money safe. Chase offers Zero Liability Protection, so if unauthorized transactions are made under your name, you won't be held responsible.

What are three risks involved in private banking? ›

Private banking embodies a number of risk factors: (1) operational risk, (2) reputation risk, (3) legal risk, (4) relationship risk, and (5) credit risk. The combination of more competition and increasingly complex products offering higher yields, which further exacerbates these risks.

Are bigger banks better? ›

There are downsides to big banks. In some cases, larger financial institutions may offer less competitive rates on loans and charge larger fees than community banks or small credit unions. If you take out a loan with a big bank, it might take longer to process, too.

Why do community banks exist? ›

Community banks play a vital role in the functioning of the U.S financial system and the broader economy, from lending to small business owners and farmers, to providing critical banking services in small towns and rural communities across the nation.

What makes one bank better than another? ›

A good bank is one that: Gives you easy access to your money. Doesn't charge exorbitant fees. Offers a good interest rate on your savings.

How safe are big banks? ›

But for most customers, big banks are not necessarily any “safer” than other federally insured financial institutions. This is mainly because most bank deposits are protected by the Federal Deposit Insurance Corporation (FDIC), which insures up to $250,000 per depositor (joint accounts are insured up to $500,000).

Are local banks safer than regional banks? ›

Are local banks more or less secure than regional or national banks? As with bigger institutions, local banks are safe banking options as long as they're federally insured. Banks are insured by the FDIC, and credit unions are insured by the NCUA.

What is the #1 bank in America? ›

JPMorgan Chase. Headquarters: New York, N.Y. JPMorgan Chase is the largest bank in the U.S., with roughly $3.20 trillion in consolidated assets.

What are the three banks that collapse in the US? ›

The collapses of First Republic Bank, Silicon Valley Bank and Signature Bank were the second-, third- and fourth-largest bank failures in the history of the United States, respectively, smaller only than the collapse of Washington Mutual during the 2007–2008 financial crisis.

What will replace banks? ›

These alternative models include prepaid cards, non-bank lending, and leveraging existing networks like mobile telephony to transfer value. The ubiquity of smartphones and digital transactions has widened and broadened the competitive playing field of companies that are capable of providing financial services.

Which bank is least likely to fail? ›

Wells Fargo (WFC)

Nevertheless, it finds itself as one of the least likely financial institutions to fail.

Should I take my money out of the bank? ›

Despite the recent uncertainty, experts don't recommend withdrawing cash from your account. Keeping your money in financial institutions rather than in your home is safer, especially when the amount is insured. “It's not a time to pull your money out of the bank,” Silver said.

Can banks seize your money if economy fails? ›

The short answer is no. Banks cannot take your money without your permission, at least not legally. The Federal Deposit Insurance Corporation (FDIC) insures deposits up to $250,000 per account holder, per bank.

What are the two bank failures in 2023? ›

March 2023 Bank Failures—Risky Business Strategies Raise Questions About Federal Oversight. When Silicon Valley Bank and Signature Bank failed in March, they suffered two of the largest bank failures in U.S. history.

What is considered a mega bank? ›

A megabank is a bank that is controlled by a board of directors and is owned by stockholders. An excellent example of a megabank is Wells Fargo.

What makes a bank a community bank? ›

For example, community banks focus on providing traditional banking services in their local communities. They obtain most of their core deposits locally and make many of their loans to local businesses. For this reason, they are often considered to be “relationship” bankers as opposed to “transactional” bankers.

What is the meaning of mega bank? ›

Noun. megabank (plural megabanks) (informal) A major bank (financial institution).

What type of bank is Mega Bank? ›

Mega Bank is a Chinese American community bank opening for business in February 2008. Our board of directors is composed of experienced bankers who have had successful careers with community banks in the San Gabriel Valley.

What bank do millionaires bank with? ›

Bank of America, Citibank, Union Bank, and HSBC, among others, have created accounts that come with special perquisites for the ultrarich, such as personal bankers, waived fees, and the option of placing trades. The ultrarich are considered to be those with more than $30 million in assets.

What is the number 1 bank in America? ›

1. JPMorgan Chase. Chase Bank is the consumer banking division of JPMorgan Chase. It currently has more than 4,700 branches and more than 16,000 ATMs.

Is Wells Fargo a community bank? ›

Wells Fargo officially divides its operations into three categories for management reporting purposes: Investing and wealth management, wholesale banking, and community banking.

What are two advantages of a community bank? ›

Community banks charge fewer fees and offer more free accounts. Many do not have a monthly maintenance fee and keep overdraft fees to a minimum.

Are community banks federally regulated? ›

Regional and community banking organizations constitute the largest number of banking organizations supervised by the Federal Reserve System.

Who owns Mega Bank? ›

Mr.

Ishwar Bahadur Gurung is the Founder Promoter of Mega Bank Nepal Limited and has been instrumental in the set up of the Bank. He has decades of experience in Business Management and Leadership.

What is the main objective of Mega Bank? ›

The bank was established with a vision to establish a national level financial institution that would provide the highest levels of professional banking service with a personal touch, to all Nepalese throughout the nation.

Which bank merged with Mega Bank? ›

Nepal Investment Bank Ltd (NIBL) and Mega Bank have started joint operations from today following a successful merger between the two banks. Organising a press conference here today, the two banks officially announced the start of joint operations under the new name - Nepal Investment Mega Bank Ltd (NIMB).

What banks are meta banks? ›

Pathward (previously known as MetaBank) is a United States bank with retail branches in Iowa and South Dakota. It offers traditional banking services designed to serve the needs of individual, agricultural, and business depositors and borrowers. Pathward Financial, Inc.

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