It is recommended to send proposals, company brochures and marketing materials in both Korean and English before the meeting. Make sure your presentation has been tailored to the counterpart business; placing your logo with theirs in the first and last slides is a simple but effective way to do so. You should avoid excessive text, opting instead for visually engaging and high-quality graphics. Emphasise competitor analysis. It is advised to spend no more than 10 minutes in your presentation and leave the remaining time for discussion. In general, Koreans tend to believe that contracts are a starting point, rather than the final state of a business agreement. Flexible contracts are preferred so that adjustments can be made.
It is advised to be modest and humble. At the end of a meeting, a low, deep bow from our Korean partners indicates a successful meeting. On the contrary, a quick, short parting bow could express dissatisfaction. It is recommended not to contradict someone in public, formulating opposite views as smoothly as possible and finding creative ways to say "no". Also avoid dominating a conversation, especially if the other party is not fluent in English.
Refreshments are offered at the beginning of meetings; accept tea if it is offered. Leaders sit on opposite sides of a table. Slurping when eating noodles or soup is a sign of appreciation and enjoyment of the meal. Blowing your nose is public is considered rude. As for who pays the bill, tradition dictates the oldest person pays; other options include one side paying the bill with the latter doing the same during the next meal.
