Bumble is a popular female-focused dating app.
The platform found significant early success, receiving 100 thousand downloads in its first month.
Today, monthly downloads exceed 1.5 million. And Bumble generated $360.5 million in revenue in 2020.
Let’s dive right into the stats:
- Bumble User Stats (Top Picks)
- Bumble monthly active users
- How many paid users does Bumble have?
- Bumble revenue
- Bumble average revenue per paying user
- Bumble app downloads
- Bumble app downloads by region
- Bumble’s US dating app market share
- Bumble in-app purchase revenue by region
- What is the gender split on Bumble?
- Bumble employees
Bumble User Stats (Top Picks)
- Bumble has 12.3 million monthly active users.
- Bumble has 1.35 million paid users, counting subscriptions and in-app transactions.
- Bumble generated $360.5 million in revenue in 2020.
- Bumble brings in average annual revenue of $27.75 per paying user.
- Bumble has a 19% market share among US dating apps.
- Bumble has more than 700 employees.
Bumble monthly active users
Bumble has 12.3 million monthly active users. That’s a 2.79x increase since September 2018.
Source: Bumble.
How many paid users does Bumble have?
Bumble defines a paid user as a registered account that bought or renewed a subscription and/or completed an in-app purchase within a given month. Annual subscriptions are averaged and treated as monthly payments for the purposes of the metric.
Bumble has 1,352,800 paid users. The dating app increased its paid customer base by 18.45% over the past quarter.
Bumble has added 778,700 new paid users since 2018:
| Year | Bumble paid users |
|---|---|
| 2018 | 574,100 |
| 2019 | 855,600 |
| 2020 | 1,142,100 |
| Q1 2021 | 1,352,800 |
Source: Bumble.
Bumble revenue
The Bumble app generates $360.5 million in annual revenue. That’s an increase of 30.85% compared to 2019.
We’ve charted Bumble’s revenue growth since 2018:
| Year | Revenue |
|---|---|
| 2018 | $162.4 million |
| 2019 | $275.5 million |
| 2020 | $360.5 million |
| Q1 2021 | $112.6 million |
Source: Bumble.
Bumble average revenue per paying user
Bumble reported an average annual revenue of $27.75 per paying user (ARPU) in Q1 2021. The company’s ARPU has increased slightly from the end of last year when it stood at $26.30.
Here’s a table showing Bumble’s average revenue per paying user since 2018:
| Year | ARPU |
|---|---|
| 2018 | $23.57 |
| 2019 | $26.84 |
| 2020 | $26.30 |
| Q1 2021 | $27.75 |
Source: Bumble.
Bumble app downloads
According to Apptopia, Bumble was downloaded 19 million times worldwide in 2020.
Another data source (AppMagic) estimates 18.43 million annual Bumble downloads. Using the latter figure, downloads have increased by 23.44% compared to 2019.
Here’s a table with Bumble’s global download count since 2018:
| Year | Worldwide downloads |
|---|---|
| 2018 | 11,109,397 |
| 2019 | 14,931,398 |
| 2020 | 18,431,643 |
Bumble app downloads by region
In 2020, Bumble was downloaded 10.43 million times by users in North and Latin America. App downloads from the Americas have increased by 13.54% since 2019.
Bumble downloads from North and Latin America contribute 56.61% of all worldwide downloads. That’s significantly down from 69.16% in 2018.
Here’s a table showing Bumble app downloads from users in North and Latin America since 2018:
| Year | North and Latin America annual app downloads (Global share) |
|---|---|
| 2018 | 7,683,346 (69.16%) |
| 2019 | 9,189,872 (61.55%) |
| 2020 | 10,434,205 (56.61%) |
On average, the Bumble app received 869 thousand downloads per month in the North and Latin America region in 2020.
Here’s a complete breakdown of Bumble’s monthly downloads in North and Latin America since January 2018:
| Date | North and Latin America app monthly downloads |
|---|---|
| January 2018 | 629,366 |
| February 2018 | 551,334 |
| March 2018 | 603,951 |
| April 2018 | 574,423 |
| May 2018 | 635,013 |
| June 2018 | 643,542 |
| July 2018 | 697,731 |
| August 2018 | 669,382 |
| September 2018 | 685,518 |
| October 2018 | 664,837 |
| November 2018 | 647,895 |
| December 2018 | 680,354 |
| January 2019 | 761,283 |
| February 2019 | 774,467 |
| March 2019 | 719,544 |
| April 2019 | 693,750 |
| May 2019 | 710,033 |
| June 2019 | 709,797 |
| July 2019 | 757,742 |
| August 2019 | 802,816 |
| September 2019 | 830,117 |
| October 2019 | 824,296 |
| November 2019 | 753,687 |
| December 2019 | 852,340 |
| January 2020 | 974,771 |
| February 2020 | 891,143 |
| March 2020 | 787,261 |
| April 2020 | 778,832 |
| May 2020 | 798,583 |
| June 2020 | 828,381 |
| July 2020 | 861,765 |
| August 2020 | 913,918 |
| September 2020 | 818,455 |
| October 2020 | 921,190 |
| November 2020 | 893,604 |
| December 2020 | 966,302 |
| January 2021 | 990,010 |
Users from Europe, the Middle East, and Africa downloaded Bumble 4.16 million times in 2020. Downloads in the region have shown 39.08% year-over-year growth.
We’ve charted Bumble app downloads from Europe, the Middle East, and Africa since 2018:
| Year | Europe, the Middle East, and Africa app downloads (Global share) |
|---|---|
| 2018 | 2,296,650 (20.67%) |
| 2019 | 2,989,487 (20.02%) |
| 2020 | 4,157,931 (22.56%) |
In 2020, the Bumble app averaged 346 thousand downloads per month in the EMEA region.
Here’s a chart showing monthly Bumble downloads in Europe, the Middle East, and Africa since January 2018:
| Date | Europe, the Middle East, and Africa monthly downloads |
|---|---|
| January 2018 | 201,171 |
| February 2018 | 192,376 |
| March 2018 | 223,929 |
| April 2018 | 195,393 |
| May 2018 | 182,791 |
| June 2018 | 160,107 |
| July 2018 | 176,751 |
| August 2018 | 181,159 |
| September 2018 | 192,834 |
| October 2018 | 192,651 |
| November 2018 | 195,193 |
| December 2018 | 202,295 |
| January 2019 | 233,448 |
| February 2019 | 227,930 |
| March 2019 | 226,762 |
| April 2019 | 219,420 |
| May 2019 | 243,338 |
| June 2019 | 252,493 |
| July 2019 | 244,474 |
| August 2019 | 253,703 |
| September 2019 | 260,257 |
| October 2019 | 265,757 |
| November 2019 | 261,305 |
| December 2019 | 300,600 |
| January 2020 | 352,805 |
| February 2020 | 316,856 |
| March 2020 | 303,515 |
| April 2020 | 272,171 |
| May 2020 | 304,458 |
| June 2020 | 339,292 |
| July 2020 | 377,154 |
| August 2020 | 395,519 |
| September 2020 | 368,215 |
| October 2020 | 384,247 |
| November 2020 | 373,467 |
| December 2020 | 370,232 |
| January 2021 | 435,440 |
Bumble was downloaded 3.84 million times in the Asia-Pacific region in 2020. That’s an increase of 39.5% since 2019.
The Asia-Pacific share of global Bumble downloads has increased 2.06x since 2018. It reached 20.83% in 2020.
Here’s a table showing Bumble app downloads in the Asia-Pacific region since 2018:
| Year | Asia-Pacific app downloads (Share) |
|---|---|
| 2018 | 1,129,401 (10.12%) |
| 2019 | 2,751,679 (18.43%) |
| 2020 | 3,838,507 (20.83%) |
Bumble had an average of 320 thousand installs per month in the Asia-Pacific region in 2020.
Here’s a detailed breakdown of Bumble’s monthly downloads in the Asia-Pacific region since January 2018:
| Date | Asia-Pacific monthly downloads |
|---|---|
| January 2018 | 82,568 |
| February 2018 | 74,642 |
| March 2018 | 74,377 |
| April 2018 | 79,608 |
| May 2018 | 78,009 |
| June 2018 | 69,942 |
| July 2018 | 78,520 |
| August 2018 | 83,130 |
| September 2018 | 87,857 |
| October 2018 | 106,382 |
| November 2018 | 103,594 |
| December 2018 | 210,772 |
| January 2019 | 234,892 |
| February 2019 | 192,862 |
| March 2019 | 193,990 |
| April 2019 | 242,211 |
| May 2019 | 213,121 |
| June 2019 | 235,096 |
| July 2019 | 227,941 |
| August 2019 | 242,982 |
| September 2019 | 241,214 |
| October 2019 | 240,316 |
| November 2019 | 240,398 |
| December 2019 | 246,656 |
| January 2020 | 308,837 |
| February 2020 | 294,333 |
| March 2020 | 302,358 |
| April 2020 | 290,965 |
| May 2020 | 306,392 |
| June 2020 | 284,655 |
| July 2020 | 340,180 |
| August 2020 | 317,166 |
| September 2020 | 232,317 |
| October 2020 | 312,764 |
| November 2020 | 428,257 |
| December 2020 | 421,283 |
| January 2021 | 379,133 |
Source: Statista.
Bumble claimed a 19% share of the US dating app market in 2020. Bumble’s market share has increased from 17% in 2019 and has nearly doubled since 2017 (when it stood at 10%).
Here’s a table with Bumble’s market share in the United States since 2017:
| Year | Market share |
|---|---|
| 2017 | 10% |
| 2018 | 15% |
| 2019 | 17% |
| 2020 | 19% |
Bumble’s 19% market share makes it the 2nd top-grossing dating app in the United States, after Tinder (which has a 40% share).
Here’s a table with Bumble’s US market share compared to its major rivals:
| App | Market share |
|---|---|
| Tinder | 40% |
| Bumble | 19% |
| Hinge | 6% |
| Plenty of Fish | 5% |
| Grindr | 4% |
| Match | 3% |
| Other | 23% |
Source: Sensor Tower.
Bumble in-app purchase revenue by region
Bumble generated $190.75 million from in-app purchases in 2020. That’s a year-over-year increase of 15.06%.
Here’s a table showing Bumble’s worldwide in-app purchase revenue since 2017:
| Year | Worldwide in-app revenue |
|---|---|
| 2017 | $39,496,427 |
| 2018 | $107,108,843 |
| 2019 | $165,788,278 |
| 2020 | $190,755,976 |
Bumble users from North and Latin America contributed $156.46 million through in-app transactions in 2020, accounting for 82.02% of all global purchases.
User spending in North and Latin America increased by 11.95% in 2020, a lower growth rate than the global increase in purchases.
Here’s a complete breakdown of Bumble’s in-app revenue from North and Latin America since 2017:
| Year | North and Latin America in-app revenue (Global share) |
|---|---|
| 2017 | $35,758,434 (90.53%) |
| 2018 | $93,290,032 (87.1%) |
| 2019 | $139,750,689 (84.29%) |
| 2020 | $156,457,753 (82.02%) |
Bumble’s in-app revenue from Europe, the Middle East and Africa reached $20.25 million in 2020. Regional spending has grown by 30.19% since 2019.
We’ve charted Bumble’s in-app revenue from Europe, the Middle East and Africa since 2017:
| Year | Europe, Middle East, and Africa in-app revenue (Global share) |
|---|---|
| 2017 | $2,539,186 (6.43%) |
| 2018 | $8,965,075 (8.37%) |
| 2019 | $15,555,675 (9.38%) |
| 2020 | $20,251,773 (10.62%) |
The Asia-Pacific market spent $14.05 million in the Bumble app in 2020, representing a 7.36% of worldwide in-app revenue. Spending was up 34% year over year:
| Year | Asia-Pacific in-app revenue (Global share) |
|---|---|
| 2017 | $1,198,807 (3.03%) |
| 2018 | $4,853,736 (4.53%) |
| 2019 | $10,481,914 (6.32%) |
| 2020 | $14,046,450 (7.36%) |
Source: Statista.
What is the gender split on Bumble?
In the US, 67.4% of Bumble’s monthly active user base is male. The remaining 32.6% of Bumble’s monthly active users are female. Though, this data only includes Android users.
Source: Statista.
Bumble employees
Bumble has more than 700 full-time employees, 600 of whom are based outside of the United States. The company’s main offices are in Austin, London, Moscow, and Barcelona. Bumble has an employee presence in 11 cities across North America, Europe and Asia.
Source: Bumble.
Conclusion
That’s all for my list of Bumble stats in 2022.
The dating app — differentiated by the concept of women making the first move — has shown steady growth among the monetized user base.
Now I’d like to hear from you:
Do you think Bumble can overtake Tinder as a market leader for online dating? How compelling is Bumble’s offering compared to competitors?
Or maybe you just have some questions about the data included here, or suggestions for future stat pages.
I regularly read the comments, so leave your remarks below. I’ll be sure to get back to you.
