WHATARE THEISSUES?
BDO’s global brand reflects our enduring commitment to exceptional client service. It has taken time to plan, embed and innovate as clients’ expectations and demands shift. Joining the BDO brand offers invaluable competitive advantages, including greater client satisfaction and loyalty, reduced price sensitivity, fewer client defections, higher recurring fees, more referrals and a higher percentage of repeat business. We invest in our brand, we measure our performance and we live up to our promises.
WHY JOINBDO?
ANEXCEPTIONALREPUTATION
Wehave redefinedclient service in ourmarket.BDO is committedto a long-term globalstrategytodeliver exceptionalclientservice.Ourbrandoffersfirms astrong marketposition with globalrecognition, credibilityandcapability.Putsimply,weareknown asadvisersto ambitiousbusinesses.
Ourbrandis definedbyfive coreattributes:
Client needs:Weinvestagreatdeal of time in getting to knowour clients and in buildingpersonal relationshipsso that wecananticipate their needs andoffergenuine added value.Weaimalwaysto fulfil their complex needs,througha combination ofin-depth localmarketknowledge and global industry expertiseand technicalskills
Communication:Weare clear,open and swift in all ourcommunication. Inpractice,this means ensuring short linesofcommunicationso our clientsalwaysknow who to talk to. Our client teams, including our seniorprofessionals, areeasilycontactable so their experience inofferingin-depth industry expertise andcommerciallyastute insights isreadilyavailable
See AlsoBDO InternationalCommitment:Our constantdrive towardsachieving thehigh expectations of our clients is in our DNA.Weput thiscommitment intopractice throughthe demanding clientservicestandardsthatallourfirmsare requiredtomeet.Our clientsappreciatethe outcome: efficient,constructive,workableandtimelysolutions,tailoredto theirparticularneeds
People: In every BDO firm we employ experienced people and empower them to make a difference through top-class training, opportunities and reward. By providing the right environment for our people and the right people for our clients, we ensure a focus on the delivery of exceptional client service in all our firms
Value:Webelievethat our new ideas andinnovativethinkinghelp clientsachievetheirobjectivesand contribute to theircommercialsuccess – now and in thefuture.The actionableadvice weprovideisbackedbylocal andregionalexpertise,together with global experience. In ourincreasinglyglobalisedeconomythat is an essential added valuefactorforeveryclient’sbusiness.
GLOBALBRAND,LOCALSTRENGTH
BDO’sglobalbrand strategy provides direction,guidanceand a sense of purpose. Itencouragesour firms tocollaborate, shareand alignactivity,whilstavoidingtheprescriptiveuse of stockphrases.Our firms benefitfromourglobalstrengthand theyhaveaccess to our knowledge andexpertise.
Visualidentity
The alignment of ourbrand’svisual identity is madeeasythroughthe BDObrandcentre,an onlineresourcecontaining all the templates, tools and guidance thatfirmsneedinordertocreatecommunicationsandother collateral.This isgenerallymade available to new firms priorto their official joining date, assisting theirtransitionto theBDO look andfeel.
Onlineassets
Our global web template is usedbyall BDOfirms. Designedtoprovideall our audiences with a consistent onlineexperience in terms offunctionality,design, content andappearance,this unique webplatform delivers market -leading, scalable and flexible web sites. Thisensuresaconsistent approach to BDO’s web presence throughout theworld and facilitates an exceptional client serviceexperience across all BDO sites.
The GWT is acommontemplatefor our firms’ localwebsitesandis hostedcentrally.The template is madeavailable to all new firms when theyjoin: this valuablefacility ensuresthat BDO iscontinuously addressingthedeveloping requirementsof the onlineenvironment fromthecentre.
