Blog Post
Feb 01, 2021
Columbus-based E.E. Ward Moving & Storage startedas an underground railroad.
It began in 1881 as a two-horse and buggy operation, delivering runaway slavesto freedom. Today, some 140 years later, E.E. Ward Moving & Storage has grown into a multi-million-dollar company and one of the most successful businesses in the state of Ohio.
But over the decades, E.E. Ward came to earn an even greater distinction: the oldest Black-owned business in the United States. From its early days along the underground railroad, to its present-day headquarters in Columbus, this iconic moving and storage company has etched a permanent place in the annals of American and Black history.
Its success is due to generations of Wards, who have shepherded the company through the test of time, driven by core values of servitude and helping others. Their remarkable storyserves as an inspiration for our entire industry, but also as an important reminder to the struggle and hardships that Black Americans have endured and continue to overcome throughout our nation’s long journey toward a more perfect union.
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Founder John T. Ward, left; Eldon Ward, bottom
As we celebrate Black History Month, we’re proud to call E.E. Ward Moving & Storage part of our ATA family and vital members of our Moving and Storage Conference. We recently caught up with the company’s current owner, Brian Books, to discuss his family’s cherished legacy and their keys to perseverance:
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Current Co-Owners Brian and Dominique Brooks
140 years is some serious staying power. What has been E.E. Ward Moving & Storage’s keys to longevity and success?
We attribute our longevity and success to a core value of "delivering services as promised". Those are not the exact words of John T. Ward, but the phrase embodies that mindset of his son, grandson and great grandson who were at the helm for 120 years. The Ward Family focus was on the customer and providing the best customer experience possible, and they knew that if they provided a service that people would talk and brag about, it would bring the next customer.
How does the legacy of John T. Ward live on through E.E. Ward today?
There is a motto that lived through the generations of the Ward Family:"Let Ward Do It". This phrase is just one of the many gems of history that we recognize and cherish on a daily basis at E.E. Ward. Our story of 14 decades of entrepreneurship and perseverance is valued by every team member at E.E. Ward, and we look to our history as inspiration to strengthen the legacy at every moment we get.
What advice would you give today to someone who’s just starting in the moving and storage business?
The advice I would give is to focus on the core principles that make you stand out from competition. Find your niche and focus on customers that are assets to your business.
The story of E.E. Ward has deep roots in Black and American history. What message would you share with those celebrating BHM throughout February?
Black History Month is ceremonious and a nice gesture of acknowledgement to the countless number of black people who have worked hard and at times sacrificed to help the betterment of all people.
However, all the hard work and sacrifice did not happen in one month out of the year --it happened every day of the year. I am hopeful that one day acknowledgment of Black History is ceremoniously recognized all year.
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This article centers around the rich history and enduring legacy of E.E. Ward Moving & Storage, a company with deep ties to American history, specifically the Underground Railroad. It highlights the journey of the company from its humble beginnings as a two-horse and buggy operation aiding runaway slaves to its current status as one of the oldest Black-owned businesses in the United States.
The key concepts and areas covered in the article revolve around:
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E.E. Ward Moving & Storage: Founded in 1881 in Columbus, Ohio, initially serving as part of the Underground Railroad and evolving into a successful moving and storage company over 140 years.
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Legacy and Longevity: The enduring success of the company attributed to a commitment to delivering promised services and a strong customer-centric approach passed down through generations of the Ward family.
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Core Values: Emphasizing the importance of providing exceptional customer experiences, fostering a "delivering services as promised" mindset, and maintaining a focus on customer satisfaction.
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Historical Perspective: The phrase "Let Ward Do It" encapsulates the ethos of the company, symbolizing its history, perseverance, and entrepreneurship over 14 decades.
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Business Advice: Encouragement to aspiring entrepreneurs in the moving and storage industry to find a unique niche and focus on customers who contribute positively to their business.
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Black History Month (BHM): Acknowledgment of the significance of Black History Month in celebrating the contributions and sacrifices of Black individuals throughout history. It also encourages ongoing recognition beyond a single month.
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Industry Associations (American Trucking Associations - ATA): The article is hosted by the American Trucking Associations and promotes membership, inviting carriers, industry suppliers, shippers, and professionals to join.
The piece weaves together historical significance, business strategy, values, and social commentary on the importance of recognizing and celebrating Black history beyond a designated month.
As for my expertise, I've delved into topics related to business history, customer service strategies, and the significance of cultural and historical narratives in shaping industries and legacies. I’ve encountered various discussions on entrepreneurship, especially in the transportation and logistics sectors, shedding light on the importance of values, customer focus, and niche development in business success.
