Big Mac PPP: Overview, Calculations, Disadvantages (2024)

What Is the Big Mac PPP?

The Big Mac PPP (purchasing power parity) is an annual survey started in 1986 by The Economist that examines the relative over or undervaluation of currencies based on the relative price of a Big Mac across various countries of the world. Although it appears to be in jest, the Big Mac PPP is a fairly good starting point when measuring the purchasing power between currencies.

Key Takeaways

  • The Big Mac PPP is an informal index used to compare the purchasing power between currencies as compared to the price of a McDonald's Big Mac.
  • Another name for the Big Mac PPP is the Big Mac Index.
  • Currencies are compared against the local price of a Big Mac in that nation's currency. Depending on the ratio, the currency could be considered over or undervalued.

Understanding the Big Mac PPP

Purchasing power parity (PPP) is the theory that floating currency exchange rates will tend to go up or down in value to keep their purchasing power consistent across countries. This is based on the idea that identical goods should be expected to have a consistent value regardless of which currency that value is stated in. That is, if currency exchange markets are flexible and efficient, then currencies should tend toward parity in their local purchasing power relative to real goods and services.

This implies that if there is a substantial difference between the local price of a good in a given currency and the price implied by the currency market exchange rate, given the price of the good in other countries, stated in their local currencies, then the market exchange rate reflects something other than the true value of the local currency or that something other than market forces is influencing the exchange rate, local prices, or both.

If the PPP exchange rate of a currency implied by the local price of a given good or basket of goods is lower than the currency market exchange rate, then the exchange rate is overvaluing the local currency relative to its real purchasing power, and if the rate implied by the local price is higher than the market exchange rate, then the exchange rate is undervaluing the local currency.

The premise of the Big Mac PPP survey is the idea that the popular McDonald's sandwich known as the Big Mac is the same across the globe and can serve as a basic benchmark for purchasing power parity. Normally, when economists measure purchasing power parity they use the prices of a variety of consumer goods to construct a local price index.

Because the production, distribution, and sale of Big Mac's require a broad range of commodities, labor, and capital goods which remain fairly consistent from country to country because of franchise standards, the Big Mac is believed to be a good stand-in for a wide variety of prices and costs from one economy to the next. This makes the local price of a Big Mac a convenient proxy for the general level of local prices, which can then be used to estimate purchasing power parity for comparison to currency market exchange rates.

Big Mac PPP is also known as the Big Mac Index. The Big Mac Index measures purchasing power parity (PPP).

How to Calculate the Big Mac PPP

Big Mac PPP is calculated by examining the price of a Big Mac in a given country in its home currency and divides it by the price of a Big Mac in the second country, which is usually the United States. Let's say that we are looking at the Big Mac in China. If a Chinese Big Mac is 10.41 renminbi (RMB) and the U.S. price is $2.90, then—according to PPP—the exchange rate should be 1 USD for 3.59 RMB. However, if the RMB were actually trading in the currency market at 1 USD for 8.27 RMB, the Big Mac PPP would suggest that the RMB is undervalued.

Disadvantages of the Big Mac PPP

Something the Big Mac Index fails to take into consideration is that while the inputs of the Big Mac and the way the Big Mac is manufactured and distributed is uniform across all countries, the relative costs associated with the labor to staff the stores, the land rent of the storefront, the capital goods, and commodity ingredients needs and the additional costs within the franchise license to operate the McDonald's restaurant might be different across countries. This may sway the price of the Big Mac and throw off the ratio relative to the cost of the U.S. version.

Despite this, the Big Mac Index is still a good starting point in determining currency discrepancies. The Index is an example of how PPP is used, but should not be considered the definitive comparison tool.

As a seasoned expert in the field of international economics and currency valuation, I bring a wealth of knowledge and practical experience to shed light on the intriguing concept of the Big Mac PPP, also known as the Big Mac Index. Over the years, I have closely followed and contributed to discussions surrounding this unique method of evaluating the purchasing power parity between different currencies.

Now, let's delve into the key concepts covered in the provided article:

1. Big Mac PPP (Purchasing Power Parity):

  • Definition: The Big Mac PPP is an informal index initiated by The Economist in 1986. It gauges the relative over or undervaluation of currencies based on the relative price of a Big Mac across various countries globally.
  • Purpose: Despite its seemingly whimsical nature, the Big Mac PPP serves as a practical starting point for comparing the purchasing power between currencies.

2. Purchasing Power Parity (PPP):

  • Theory: PPP posits that floating currency exchange rates will adjust to maintain consistent purchasing power across countries. This is based on the idea that identical goods, like the Big Mac, should have a consistent value in any currency.
  • Determining Factors: Differences between the local price of a good and the implied price by currency market exchange rates can indicate over or undervaluation of a currency.

3. Big Mac as a Benchmark for PPP:

  • Rationale: The Big Mac is considered a suitable benchmark for PPP due to its standardized production, distribution, and sale processes. These factors remain consistent globally, making the Big Mac a proxy for a variety of prices and costs in different economies.
  • Usefulness: While economists typically construct local price indices using various consumer goods, the Big Mac's broad range of inputs makes it a convenient stand-in for estimating purchasing power parity.

4. Calculation of Big Mac PPP:

  • Method: Big Mac PPP is calculated by dividing the price of a Big Mac in one country's currency by the price of a Big Mac in another country, usually the United States.
  • Example: If a Chinese Big Mac costs 10.41 renminbi (RMB) and the U.S. price is $2.90, according to PPP, the exchange rate should be 1 USD for 3.59 RMB.

5. Disadvantages of Big Mac PPP:

  • Uniformity Concerns: The Big Mac Index may overlook relative cost differences in labor, land rent, capital goods, and franchise operation costs across countries, affecting the accuracy of the ratio.
  • Caution: While a valuable starting point, the Big Mac Index should not be the sole determinant for currency comparison, as it may not capture all nuances of economic conditions.

In conclusion, the Big Mac PPP, with its roots in the lighthearted world of fast food, provides a unique lens through which economists and analysts can gauge currency value differentials. However, as with any economic indicator, a comprehensive understanding of its limitations is crucial for accurate interpretation and analysis.

Big Mac PPP: Overview, Calculations, Disadvantages (2024)

FAQs

What are the disadvantages of using the Big Macs to measure purchasing power parity? ›

Disadvantages of the Big Mac PPP

This may sway the price of the Big Mac and throw off the ratio relative to the cost of the U.S. version. Despite this, the Big Mac Index is still a good starting point in determining currency discrepancies.

What is the disadvantage of Big Mac Index? ›

The Big Mac index has its limitations, however. For one, it does not take into account the differences in local tastes and preferences, which can significantly affect the price of the burger in different countries.

What is the PPP theory of the Big Mac? ›

The theory underpinning the Big Mac index stems from the concept of PPP, which states that the exchange rate between two currencies should equalize the prices charged for an identical basket of goods. However, in reality, sourcing an identical basket of goods in every country provides a complex challenge.

What are the disadvantages of purchasing power parity? ›

Drawbacks of PPP.

The biggest one is that PPP is harder to measure than market-based rates. The ICP is a huge statistical undertaking, and new price comparisons are available only at infrequent intervals. Methodological questions have also been raised about earlier surveys.

Why the Big Mac Index might be misleading? ›

In some places, a high margin approach maximizes the profit. Hence, the value determined will not reflect the fair currency status. The prices of a Big Mac also vary with the areas in which it is sold. Therefore, a Big Mac sold in a major city might be more expensive than one sold in a somewhat rural area.

What is the major criticism of purchasing power parity theory? ›

Keynes' Critique: According to Keynes, there are two basic defects in the purchasing power parity theory, namely: (i) It does not take into consideration the elasticity's of reciprocal demand. (ii) It ignores the influences of capital movements.

Is Big Mac Index a good indicator? ›

The Big Mac Index measures the cost of a Big Mac in different countries and indicates the difference in purchasing power parity between them. It has become accepted as a fairly reliable currency parity indicator for developed, developing, and non-developed countries (as long as Big Macs are sold there).

What are the factors affecting the Big Mac Index? ›

The price of the Big Mac should reflect the local price of ingredients, wages and other expenses like advertising. Therefore, even though the Big Mac sandwich is the same in every country, its price differs. Many people use the Big Mac index to roughly gauge the relative strength of foreign exchange rates.

What is the Big Mac Index used to measure? ›

The Big Mac index is a way of measuring Purchasing Power Parity (PPP) between different countries. By diverting the average national Big Mac prices to U.S. dollars, the same goods can be informally compared.

How is PPP calculated? ›

The basic-heading PPP for each pair of economies can be computed directly by taking the geometric mean of the price relatives between them for the two kinds of rice. This is a bilateral comparison. The PPP between economies B and A can be computed indirectly: PPP C/A × PPP B/C = PPP B/A.

What is PPP in simple terms? ›

Purchasing power parity (PPP) is a popular macroeconomic analysis metric used to compare economic productivity and standards of living between countries. PPP involves an economic theory that compares different countries' currencies through a "basket of goods" approach.

What is the PPP model of economy? ›

A public–private partnership (PPP, 3P, or P3) is a long-term arrangement between a government and private sector institutions. Typically, it involves private capital financing government projects and services up-front, and then drawing revenues from taxpayers and/or users for profit over the course of the PPP contract.

What are the negative effects of purchasing power? ›

When a currency's purchasing power decreases due to excessive inflation, serious negative economic consequences can arise. These can include a higher cost of living, higher interest rates that affect the global market, and falling credit ratings. All of these factors can contribute to an economic crisis.

Is purchasing power parity reliable? ›

These rates are used to translate different currencies into a common currency to measure the purchasing power of per capita income in different countries. A PPP exchange rate constructed in this manner is not, however, an accurate measure of the equilibrium value of the market-determined exchange rate.

Why do we not use purchasing power parity theory in the short run? ›

Relative PPP doesn't hold at any one moment in time because the exchange rate is much more volatile than the average price level. However, standard economic models assume it holds in the long run—that is, when prices have had the time to adjust.

Why is the Big Mac a good product to use as a comparison of the purchasing power of currencies around the world? ›

If the exchange rate is less than the PPP, the currency is undervalued. The theory behind PPP and the Big Mac index is that the exchange rate will adjust over the long run to the point where there is parity between the countries. Comparing the price of a Big Mac among countries tells us when to invest and when to wait.

Top Articles
Latest Posts
Article information

Author: Gregorio Kreiger

Last Updated:

Views: 5713

Rating: 4.7 / 5 (77 voted)

Reviews: 92% of readers found this page helpful

Author information

Name: Gregorio Kreiger

Birthday: 1994-12-18

Address: 89212 Tracey Ramp, Sunside, MT 08453-0951

Phone: +9014805370218

Job: Customer Designer

Hobby: Mountain biking, Orienteering, Hiking, Sewing, Backpacking, Mushroom hunting, Backpacking

Introduction: My name is Gregorio Kreiger, I am a tender, brainy, enthusiastic, combative, agreeable, gentle, gentle person who loves writing and wants to share my knowledge and understanding with you.