Betterment vs. Wealthfront: Which is Best for You? (2024)

Two of our top robo-advisors face off

By

Barbara A. Friedberg

Betterment vs. Wealthfront: Which is Best for You? (1)

Full Bio

Barbara Friedberg is a veteran investment portfolio manager, fintech consultant, and expert investor. She is a published author of several books.

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Updated February 06, 2023

Reviewed by

Amilcar Chavarria

Betterment vs. Wealthfront: Which is Best for You? (2)

Reviewed byAmilcar Chavarria

Full Bio

Amilcar has 10 years of FinTech, blockchain, and crypto startup experience and advises financial institutions, governments, regulators, and startups.

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We publish unbiased product reviews; our opinions are our own and are not influenced by payment we receive from our advertising partners. Learn more about how we review products and read our advertiser disclosure for how we make money.

Paid non-client of Betterment. Views may not be representative, see more reviews at the App Store and Google Play Store. Learn More about this relationship.

Wealthfront and Betterment are well-known for pioneering many of the features that have become standard in the digital investment advisory space. Among the earliest entrants into the industry, both platforms have garnered recognition, with Wealthfront winning our Best Overall and Best for Goal Planning categories and Betterment winning our Best for Beginners and Best for Cash Management categories.

On the surface, Betterment and Wealthfront look similar, but there are some key differences. For example, Betterment offers human financial advisors for an additional fee and a premium version, while Wealthfront has a stellar digital financial planner without any human touch. This means beginners to advanced investors seeking human financial advisor access might prefer Betterment. On the other side, Wealthfront is better suited for investors who are seeking customization options and are comfortable with an all-digital platform.

On Friday, September 2, 2022, Wealthfront announced that, together with UBS, the companies have decided to terminate the pending acquisition, leaving Wealthfront to remain an independent company.

On February 8, 2022, Betterment announced it is acquiring crypto manager Makara. As a result of the acquisition, Betterment now gives retail investors and advisors the ability to invest in diversified crypto portfolios alongside their existing investments.

Betterment vs. Wealthfront: Which is Best for You? (3)

  • Account Minimum: $500
  • Fees: 0.25% for most accounts, no trading commission or fees for withdrawals, minimums, or transfers.

Fund your first taxable Investment Account and get a $50 bonus.

  • Great for those looking to customize their portfolio with additional ETFs and cryptocurrency funds.
  • Access to a portfolio line of credit for those interested in a loan.
  • Single stock and risk parity portfolios are available for clients with more than $100,000.

Betterment vs. Wealthfront: Which is Best for You? (4)

  • Account Minimum: $0, $10 minimum to start investing
  • Fees: 0.25% (annual) for investing plan accounts with at least $20,000 or at least $250 per month in recurring account deposits. Otherwise, the fee is $4/month. An additional 0.15% (annual) fee on accounts with at least $100,000 in assets provides account holders with unlimited access to certified financial planners. This additional fee is applied to assets in the investment and cryptocurrency accounts, but not cash accounts. For accounts with at least $2 million, there is a fee discount of 0.10%.
  • Great for beginners due to no account minimum.
  • Certified Financial Planners are accessible for all users for an additional fee.
  • Sustainable, income, and cryptocurrency portfolios are available.

Account Setup

Betterment’s account setup is smooth — just input your name, email, and a password, and then complete basic profile information, including your name, address, and Social Security number. After creating an account, you can complete the brief goals, timeline, and risk questionnaire. The platform provides an investment portfolio comprised of diverse U.S. and international stock and bond ETFs, informed by your responses to the initial quiz.

Investors can also adjust recommended asset percentages and opt for a fixed income, smart beta, or environmental, social, and governance (ESG) sustainable portfolio. Newly acquired Makara will add cryptocurrency investing choices soon.

There’s a $10 minimum deposit required to fund the account, so you can get started investing with small dollar amounts. You can also view portfolio options before funding, which is a plus. Unfortunately, you can’t view potential portfolios without creating an account in a process that requires a Social Security number. Investing plan clients can purchase low-fee financial planning packages, while Premium users with $100,000 or more have unlimited access to Certified Financial Planners at no additional cost. Phone customer service representatives are available to help with questions.

At Wealthfront, you can create an account, take the initial questionnaire, and view potential portfolios by inputting your name, email address, phone number, and password. Wealthfront doesn’t require potential users to input a Social Security number initially which makes it easier than Betterment to check out the platform. Wealthfront will recommend a core portfolio, informed by your responses to the initial quiz, comprised of diverse U.S. and international stock and bond ETFs, as well as a real estate investment trust (REIT) fund. You can also view other investment portfolios options before funding your account.

Wealthfront requires a $500 minimum investment and only offers a digital financial planner — no human advisors. That said, customer service representatives all have a minimum of Series 7 investment licenses. Customers can customize premade portfolios from a choice of 200+ ETFs and two Grayscale cryptocurrency funds. All account holders, even those who haven’t funded their account, can use Wealthfront’s free and comprehensive goal-planning tools.

While both Betterment and Wealthfront have smooth account setup processes, we prefer Wealthfront in this category because you can get a deeper preview into the platform and your suggested portfolio without providing your Social Security number.

Goal Planning

At Betterment, clients can set up multiple goals and enable distinct asset allocations in line with the goal type and time horizon. For example, your home down payment goal will be invested conservatively with more cash and short-term bonds, while your retirement goal portfolio will own greater percentages of stock ETFs, suitable for long-term investing. The goal tracking tool enables you to determine when you might reach the goal. Users can also connect outside accounts for a 360º view of all their assets

Wealthfront’s goal planning is integrated with their excellent Path digital financial planning tool. Like Betterment, users can also link outside accounts for comprehensive financial planning. Users select from six initial goals. Your goal progress is automatically updated on the dashboard and you can test out various goal-based scenarios. Wealthfront explains that Path is equipped to answer more than 10,000 financial planning questions such as “how much home can I afford,” “when can I retire,” and “can I take time off to travel.”

It was a tight race between the two in the goal planning category as each platform excels with goal planning tools, reporting, and scenario analysis. Wealthfront won our Best for Goal Planning category in the 2022 review, and it takes this category here as well due to its more comprehensive analysis of all your synced data to determine your current financial health.

Account Services

Cash Management

Betterment’s fee-free cash management offers two account types: checking and Cash Reserve accounts. These accounts can be opened separately from the Betterment investing account. The checking account includes a Visa cash-back debit card and ATM fee reimbursem*nt in the US and internationally. There are no overdraft fees or minimum balance requirements. The Cash Reserve is a high yield cash account with funds deposited across several banks.

Wealthfront Cash is fee-free and similar to an interest bearing checking account. Wealthfront Cash requires a separate sign up from the investing service and is available to individuals whether they sign up for the investing services or not. Top features include goal-based saving, ATM debit card, automated transfers to the investment account, bill pay, and direct deposit. Wealthfront Borrow also offers lending options for users, which is something Betterment doesn’t have.

Overall, Wealthfront and Betterment are evenly matched in terms of cash management, but for different reasons. Betterment has two choices for your cash management and ATM fee reimbursem*nts while Wealthfront has lending in addition to a solid checking account. So if you want borrowing options, Wealthfront has an edge, but if you are just looking for cash management, Betterment may make more sense.

Cash Reserve is only available to clients of Betterment LLC, which is not a bank, and cash transfers to program banks are conducted through the clients’ brokerage accounts at Betterment Securities. For Cash Reserve (“CR”), Betterment LLC only receives compensation from our program banks; Betterment LLC and Betterment Securities do not charge fees on your CR balance.

Checking accounts and the Betterment Visa Debit Card provided and issued by nbkc bank, Member FDIC. Checking made available through Betterment Financial LLC. Neither Betterment Financial LLC, nor any of their affiliates, is a bank. Betterment Financial LLC reimburses ATM fees and the Visa® 1% foreign transaction fee worldwide, everywhere Visa is accepted.


Portfolio Construction

Both Betterment and Wealthfront employ Modern Portfolio Theory (MPT) principles, yet each digital investment advisor modifies the low-fee, diversified ETFs in their Core Portfolios to suit specific investment research theories. They each offer Core Portfolios, sustainable ESG options, and additional customization options as well.

Betterment's Core portfolios include the basic market-cap weight diversified U.S. and international stock and bond ETFs. Unlike Wealthfront, Betterment lacks REIT ETFs. Additionally, the firm includes value and small cap equity funds, found to outperform over long periods of time, according to factor research. Betterment also adds international bond funds to their other fixed income offers. Betterment’s specialty portfolios include a BlackRock Target Income, Goldman Sachs Smart-Beta factor, and three ESG portfolios, suitable for specific types of investors. Cash accounts are good for short-term goals.

Beyond diversified U.S. and international stock and bond funds, Wealthfront’s core portfolio asset classes differ from those at Betterment. Wealthfront adds commodity and emerging market bond ETFs along with REITs. Anyone can open a cash account. Investors with more than $500,000 can opt for a Smart Beta portfolio. While those with $100,000 can choose a Risk Parity option which allocates capital across multiple asset classes, in an attempt to outperform a market-matching portfolio.

Betterment Account Types:

  • Individual taxable
  • Joint taxable
  • Traditional IRA
  • Roth IRA
  • 401(k) rollover IRA
  • SEP IRA
  • Trust
  • Cash reserve and checking

Wealthfront Account Types:

  • Individual taxable
  • Joint taxable
  • Traditional IRA
  • Roth IRA
  • 401(k) rollover IRA
  • SEP IRA
  • Trust
  • 529 College saving plan
  • High-interest cash

Both Betterment and Wealthfront offer the typical account types, including cash management, but neither offers custodial accounts. Wealthfront inches ahead slightly in this category with a 529 college savings account, a rare offering among digital financial advisors.

Available Assets
BettermentWealthfront
Individual StocksNoYes - Portfolios worth more than $100,000 are eligible for direct stock indexing to replace US stock ETF
Mutual FundsNoNo
Fixed IncomeYes-ETFsYes-ETFs
REITsNoYes
Socially Responsible or ESG OptionsYesYes
ETFsYesYes
Non-Proprietary ETFsYesYes
Mutual FundsNoNo
ForexNoNo
CryptoYes-With Makara acquisitionYes

Portfolio Customization

Betterment’s recent acquisition of Makara will broaden the investment choices to include cryptocurrency funds as well. Unlike Wealthfront, Betterment doesn’t provide customers the opportunity to add individual ETFs to their portfolios.

Wealthfront recently upped its customization game by adding more than 200 ETFs and two Grayscale cryptocurrency funds to their offering. Now, users can add these funds to existing portfolios or create their own for Wealthfront to manage. Those with more than $100,000 can choose direct indexing which includes individual stocks. The ESG portfolios can be created by selecting from the many sustainable ETFs available.

Although we expect Betterment to up its game in this area shortly, Wealthfront still has the edge when it comes to portfolio customization.

Portfolio Management

At Betterment, rebalancing is triggered when assets veer above or below the selected asset allocation metric. You can link outside accounts to get a holistic look at your assets, and the platform will offer suggestions based upon your total assets.

Wealthfront monitors your portfolio daily and rebalances when there are big differences between your desired asset allocation and the actual asset class balance. After linking your accounts, the Path digital financial advisor can use all of your investment information to project your finances and net worth over time and make recommendations regarding spending, saving, and investing.

Both Wealthfront and Betterment offer regular rebalancing and the opportunity to link outside accounts. Based on the fact that there’s no indication that linked account data is used for asset allocation recommendations for either service, this category is a tie.

Tax-Advantaged Investing

Both Wealthfront and Betterment offer tax-loss harvesting for their taxable accounts, while making sure to avoid wash sales. This process minimizes taxes by selling losing investments to offset capital gains and income. Wealthfront and Betterment both have frequent automated tax-loss harvesting to gain the greatest financial benefit from the strategy. Here again, the two digital investment advisors are tied.

Betterment is not a licensed tax advisor. Tax Loss Harvesting+ (TLH+) is not suitable for all investors. Read more athttps://www.betterment.com/legal/tax-loss-harvestingand consider your personal circ*mstances before deciding whether to utilize Betterment’s TLH+ feature. Investing involves risk. Performance not guaranteed.

Key Portfolio Management Features
BettermentWealthfront
Automatic RebalancingYes-When assets veer above or below the selected asset allocation.Yes-Monitored daily, rebalanced when assets drift from target by large amounts.
Reporting FeaturesMonthly and tax statements available. Goal progress viewable online.Monthly and tax statements available. Goal progress viewable online.
Tax Loss HarvestingYesYes
External Account Syncing/ConsolidationYes - Automated updates and only available for analysis.Yes - Automated updates and only available for analysis.

Security


Both Betterment and Wealthfront enable top-level financial institution-grade security protocols. Betterment Cash Reserve and Wealthfront Cash accounts are insured for up to $1 million with the FDIC, which is above the legal limit. Betterment checking is FDIC insured up to $250,000 per depositor. Investment accounts at Wealthfront and Betterment are covered by $500,000 of SIPC insurance, including $250,000 for cash claims. Losses caused by normal investment value volatility are not insured. Overall, Wealthfront and Betterment are evenly matched when it comes to security.

User Experience

Desktop

Betterment and Wealthfront each offer easy-to-navigate websites, as you might expect from these legacy digital investment managers. Users can access most features with one or two clicks from the dashboard. Betterment investors can monitor and adjust goals from the dashboard.

Mobile App

Both Wealthfront and Betterment offer Android and iOS apps with the ability to use most desktop features on the mobile devices. The Google Play store reviews were unimpressive for both apps, while the iOs app users had more favorable experiences. Overall, we found both apps were equally well-designed and could be used as the sole platform for mobile-only investors.

Customer Service

At Wealthfront, the phone customer service number is less publicized and they lack an online chatbot. Overall, we found Betterment’s customer service to be a notch ahead of Wealthfront’s.

BettermentWealthfront
Phone contact availablePhone: Monday - Friday, 9 a.m. - 6 p.m. ET, EmailPhone: Monday - Friday, 9 a.m. - 6 p.m. ET, Email
Pre-funding phone consultation with certified advisorNoN/A
Online chat availableYes - Available for prospective clients, virtual assistant bot onlyNo
Website FAQ sectionYes - ComprehensiveYes - Comprehensive

Fees

Wealthfront and Betterment are effectively identical when it comes to the base fee, and neither charges any additional trading fees. The basic fee structure is 0.25% of assets under management (AUM) for Wealthfront. Betterment Investing's fee is also 0.25% annually or $4 per month for accounts under $20K. If you have $100,000 in assets under management at Betterment, you can opt for Betterment Premium which charges 0.40% of AUM and includes unlimited access to Certified Financial Planners for all Premium clients. If you don’t opt for the Premium tier at Betterment, then there is no difference in fees between it and Wealthfront.

CategoryBettermentWealthfront
Management fees for $5,000 accountInvesting - $48$12.50
Management fees for $25,000 accountInvesting - $62.50$62.50
Management fees for $100,000 accountInvesting - $250.00 Premium - $400.00$250.00
Termination fees$0.00$0.00
Expense ratiosAverage 0.09% (as of March 28, 2022)Average 0.08% to 0.11%
Mutual fundsN/AN/A

Final Verdict

The decision to hire Betterment or Wealthfront as a digital investment advisor is not as clear-cut as it appears. The basic fee structure is identical and neither Betterment or Wealthfront include access to financial advisors in the basic fee. Betterment Investing account does provide low-fee financial planning packages for topics like college planning and investment review. If a human financial advisor is really important to you and you have $100,000 to invest, then Betterment Premium is your answer. If you are uninterested in having a human face deliver financial advice, however, Wealthfront’s Path digital financial planner is tough to beat. It approximates the services you get from a human financial planner and does it quite well.

Beginners to advanced investors can be confident that their portfolios will be well-managed by either robo-advisor. There are a lot of little differences between the two, of course. Wealthfront is best if you want more control of the ETFs in your portfolio and are seeking lending. Betterment’s acquisition of Makara will enable users to invest in many diverse cryptocurrencies. Despite Wealthfront’s lack of financial planner access, their customer service representatives are well-qualified and have a minimum of Series 7 investment credentials. Beginners who can’t swing the $500 minimum at Wealthfront should opt for Betterment to get started.

If none of these specifics swayed you either way, then we recommend Wealthfront overall. You have to be willing to let go of the human element, but you get an incredibly powerful financial analysis platform wrapped inside a customizable digital investment advisor in exchange.

Frequently Asked Questions

Can I lose money at Betterment or Wealthfront?

Yes. When investing in financial markets, your account value goes up and down with the market value of the investments. If you sell at a down point, you will lose money. Historically, over decades, the returns on a well-diversified portfolio have been positive. The portfolios constructed by both Wealthfront and Betterment are meant to show positive growth over time, but they can experience periods of negative returns depending on when they were funded and how the market has performed since.

Does Betterment or Wealthfront have better returns?

The returns for each platform depend upon when you invest and which portfolio you choose. It is difficult to compare returns in a head-to-head comparison. In general, digital investment managers have returns that align with those of the ETFs included in the portfolio. More aggressive portfolios at either robo-advisor will have generally higher returns than the more conservative ones, but they also come with more risk.

Methodology

Our mission at Investopedia is to provide investors with reviews and ratings of robo-advisors that are comprehensive and unbiased. Our team of researchers and expert writers, led by senior editor Michael Sacchitello, spent months evaluating all aspects of a robo-advisor’s platform, including the account setup process, goal planning tools, account service options, portfolio construction offerings, portfolio management, mobile and desktop user experience, educational content, fees, and security. As part of this evaluation, we extract critical data points that are weighted by our quantitative model that produces a powerful star-scoring system.

With the individual investor in mind, we’ve designed a comprehensive ranking methodology to find the best overall robo-advisors and the best robo-advisors across nine key categories. Each advisor is then scored across multiple variables to rate performance in every applicable category. The score for the overall award is a weighted average of the categories.

The above material and content should not be considered to be a recommendation. Investing in digital assets is highly speculative and volatile, and only suitable for investors who are able to bear the risk of potential loss and experience sharp drawdowns.Digital assets are not legal tender and are not backed by the U.S. government. Digital assets are not subject to FDIC insurance or SIPC protections.

Dotdash Meredith receives cash compensation from Wealthfront Advisers LLC (“Wealthfront Advisers”) for each new client that applies for a Wealthfront Automated Investing Account through our links. This creates an incentive that results in a material conflict of interest. Dotdash Meredith is not a Wealthfront Advisers client, and this is a paid endorsem*nt. More information is available via our links to Wealthfront Advisers.

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Betterment vs. Wealthfront: Which is Best for You? (2024)

FAQs

Betterment vs. Wealthfront: Which is Best for You? ›

Whether you go with Betterment or Wealthfront depends a lot on your individual needs. If you need a human advisor and have the money, Betterment may be your answer. Still, you may figure that Wealthfront's tax-loss harvesting is worth much more than you're paying, reducing your all-in cost.

Why is Wealthfront better than Betterment? ›

Betterment and Wealthfront both charge 0.25% for digital portfolio management. But Wealthfront also offers digital financial planning tools, while Betterment offers access to financial advisors for an upgraded fee. Arielle O'Shea leads the investing and taxes team at NerdWallet.

Should I switch from Betterment to Wealthfront? ›

Betterment has two choices for your cash management and ATM fee reimbursem*nts while Wealthfront has lending in addition to a solid checking account. So if you want borrowing options, Wealthfront has an edge, but if you are just looking for cash management, Betterment may make more sense.

What are some cons about the Betterment? ›

Cons: Where Betterment could improve
  • Account minimum and premium fee structure. Betterment's $100,000 account minimum for its premium plan is steep in the robo-advisor world, where many clients are approaching investing for the first time. ...
  • No direct indexing. ...
  • Confusing set-up process.

Is it safe to keep money in Betterment? ›

The answer is an unequivocal yes. When you manage your investments through Betterment, all the assets and securities in your portfolio are strictly under your ownership. Additionally, your personal investment money and Betterment's company's funds remain separate for the entirety of your membership.

What are the cons of Wealthfront? ›

Not very customizable. Like almost every robo-advisor, you don't get to pick individual stocks through Wealthfront. Beyond your risk tolerance, there isn't much you can customize unless you invest at least $100,000. At that point, Wealthfront lets you specify companies in which you don't want to invest.

Is it safe to keep money in Wealthfront? ›

Yes, the Wealthfront Cash Account is FDIC insured up to $5 million through partner banks. Deposits to your Wealthfront Cash Account are covered through the FDIC-insured deposit sweep program through 10 partner banks.

What is the average return on Betterment? ›

It's exposed for 100% on the Stock Market. In the last 30 Years, the Betterment Robo Advisor 100 Portfolio obtained a 8.32% compound annual return, with a 15.72% standard deviation.

Is Betterment good for beginners? ›

Unlike many of its competitors, Betterment doesn't require a minimum account balance, making it a good stock broker for beginners.

What happens if Betterment goes out of business? ›

What happens to my money if Betterment goes public, is acquired, or closes? Betterment Securities is a member of the Securities Investor Protection Corporation (SIPC). At a high level, you can think of SIPC as providing protection for funds held in a brokerage account in the event that the brokerage fails.

Why am I losing money with Betterment? ›

Can you lose money with Betterment? Yes, as with any investment, your investments with Betterment can lose money. If the market drops, your investment could lose value. Unlike checking or savings account deposits, investments are not FDIC insured, and there is no bank guarantee.

Does Betterment have hidden fees? ›

Betterment offers a free online checking account with no hidden fees, a cash back rewards program and free cellphone insurance. It's easy to get started, but you're limited to a maximum of two checking accounts and one debit card.

Which portfolio on Betterment is best? ›

If your goal is short-term, we'll recommend a more conservative portfolio with lower expected returns with less volatility, and if your goal is longer term, we'll likely recommend a more aggressive portfolio with higher expected long-term returns with higher volatility.

Can I take my money out of Betterment? ›

We'll walk you through how to withdraw from a taxable account or an IRA. You can withdraw your money from Betterment at any time, without additional fees. We do not charge any trading fees or assess penalties for requested withdrawals or account closures. It's your money and is always accessible to you.

Is it safe to keep more than $500000 in a brokerage account? ›

Is it safe to keep more than $500,000 in a brokerage account? It is safe in the sense that there are measures in place to help investors recoup their investments before the SIPC steps in. And, indeed, the SIPC will not get involved until the liquidation process starts.

Is Betterment worth it? ›

Betterment is a solid robo-advisor choice for people who want to get serious about investing for something big, like a home down payment, college fund or their own retirement. Betterment's algorithms match your risk tolerance and specific goals to diversified portfolios of low-cost exchange traded funds (ETFs).

What happens to my money if Wealthfront goes out of business? ›

What would happen to my account if Wealthfront were to be acquired, go public or cease doing business? Your Wealthfront account is in your own name. This would not change were Wealthfront to be acquired or go public and you would be free to add or withdraw funds or securities at any time.

Is Wealthfront a good idea? ›

Wealthfront is our top choice overall for robo-advisors as well as best for goal planning. Wealthfront's sophisticated digital financial planning tool answers scores of planning questions and is accessible to anyone.

Is Vanguard or Wealthfront better? ›

Vanguard is best for most types of investors, as it offers access to stocks, ETFs, options, mutual funds, and much more. If you're a hands-off investor strictly in search of robo-advice, Wealthfront is the better choice.

What is the average return on Wealthfront? ›

Wealthfront Cash charges no monthly maintenance fee or ATM fees, and you'll earn an APY of 4.55%. You only need $1 to start, and you don't need to open a robo-advisor investment account to use Wealthfront Cash.

Do you get taxed on Wealthfront? ›

For cash accounts that generate more than $10 of interest or received $600 or more in awards, we'll post a tax form 1099. For any IRAs (Traditional, Roth, or SEP) with any distributions/withdrawals, we'll post a 1099-R.

What are the pros of Wealthfront? ›

With Wealthfront, you get low-cost access to a diverse investment lineup, excellent planning tools and a variety of tax-saving strategies. The company also offers access to individual stocks for DIY investors.

Is Betterment or Vanguard better? ›

Vanguard has a slightly lower cost (although we wouldn't call either of them expensive). Betterment has several features that Vanguard doesn't, and these can be valuable to some investors. For example, Betterment offers tax-loss harvesting capability. This can translate into major tax savings for high-balance accounts.

Does Betterment charge a monthly fee? ›

Betterment at a glance. $0 ($10 to start investing). 0.25% annual fee on balances over $20,000 or if you set up recurring monthly deposits totaling $250 or more. Otherwise, $4 per month.

Is 4% return a good investment? ›

A good return on investment is generally considered to be about 7% per year, based on the average historic return of the S&P 500 index, and adjusting for inflation.

What is the best account to have for beginner investing? ›

Best investments for beginners
  1. High-yield savings accounts. This can be one of the simplest ways to boost the return on your money above what you're earning in a typical checking account. ...
  2. Certificates of deposit (CDs) ...
  3. 401(k) or another workplace retirement plan. ...
  4. Mutual funds. ...
  5. ETFs. ...
  6. Individual stocks.
Feb 20, 2023

Is Acorn or Betterment better? ›

Of the two, Betterment is a better option for serious investors who want to maximize their returns because the platform provides more flexibility and easier goal tracking. Acorns is a better option if you're beginning or just want a way to put your spare change to use.

Why is Betterment successful? ›

There's a reason that Betterment is the largest stand-alone robo-advisor with over $34 billion in assets under management. 2 The firm offers excellent low-fee investment management for new investors right through to high-net-worth clients and provides all of its users with comprehensive financial planning.

Does Betterment report to IRS? ›

You will receive a Form 5498, which will be downloadable in your account by May 31st, 2023, if you had made annual or rollover contributions into your Betterment IRA. Direct transfers into your IRA will not be reported, per IRS requirements. You do not need to send the 5498 to the IRS—we will report it for you.

Where does Betterment keep their money? ›

When you deposit money with Betterment, your money is transferred to Betterment Securities, a FINRA member broker-dealer, with instructions to buy ETFs based on your desired asset allocation between stocks and bonds (Betterment's two investment baskets).

What company owns Betterment? ›

Betterment is an American financial advisory company which provides digital investment, retirement and cash management services.
...
Betterment (company)
TypePrivate
ProductsFinancial services, asset management, portfolio management, trust services
AUMUS$32 billion (2022)
Number of employees293 (2020)
ParentBetterment Holdings, Inc.
9 more rows

Can wealthfront lose my money? ›

You can lose more funds than you deposited in your margin account. A decline in the value of securities that are purchased on margin may require you to provide Wealthfront with additional funds to avoid the forced sale of those securities or other securities or assets in your margin account(s).

How do I not lose all my money investing? ›

Don't sell your investments, and don't worry about trying to time the market. Simply hold onto your stocks and ride out the storm. The reason this strategy works is that you don't technically lose any money unless you sell. Your portfolio might lose value, but losing value is different than losing money.

How is Betterment different from Robinhood? ›

Betterment is a robo-advisor and Robinhood is a stock trading platform at its core, so the fees they charge investors aren't exactly for the same services. With that said, both are notorious for their low fee structures.

What does Betterment do with my money? ›

nbkc bank utilizes a deposit network service, which means that at any given time, all, none, or a portion of the funds in your Betterment Checking accounts may be placed into and held beneficially in your name at other depository institutions which are insured by the Federal Deposit Insurance Corporation (FDIC).

What banks work with Betterment? ›

Our checking services are provided by nbkc bank. If you already have funds at nbkc bank or another nbkc bank partner separately from what you hold through Betterment Checking, you will be eligible for up to $250,000 per depositor, per FDIC-insured bank, per ownership category.

Does Betterment have a high yield savings account? ›

*The annual percentage yield ("APY") on the deposit balances in Betterment Cash Reserve ("Cash Reserve") is 4.50% and represents the weighted average of the APY on deposit balances at the banks participating in Cash Reserve (the "Program Banks") and is current as of May 8, 2023.

Is Betterment better than S&P 500? ›

The returns factor is something difficult to predict since markets can be volatile, but Betterment average returns can be increased by 2.66% if tax strategies are leveraged. If it can consistently deliver on these results, then the Betterment return rate can ultimately outperform S&P 500.

How does Betterment compare to fidelity? ›

Betterment offers tax-loss harvesting for users with taxable accounts. Fidelity Go doesn't offer tax-loss harvesting but does provide tax-advantaged funds (i.e. municipal bonds) to reduce your tax burden over time. Betterment is not a licensed tax advisor. Tax Loss Harvesting+ (TLH+) is not suitable for all investors.

What is the average account size for Betterment? ›

Betterment is one of the leading Robo-advisors in the United States, offering fully automated investment management services.
...
Betterment average account size.
YearAverage account size (in thousands USD)
201830.5+
201930.3+
202027.4+
202135.1+
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Mar 10, 2023

Do you pay taxes on Betterment? ›

With Betterment, you can earn both ordinary and qualified dividends. Ordinary dividends are taxed at your ordinary-income tax rate. Qualified dividends are certain dividends from US companies that qualify to be taxed at the long-term capital gains rate. You also have to meet a minimum holding period.

What is the minimum deposit for Betterment? ›

This APY is variable and subject to change daily. Deposit balances are not allocated equally among the participating Program Banks. A minimum deposit of $10 is required, but there is no minimum balance required to be maintained.

Does Betterment withhold taxes? ›

All customers will be defaulted to 10% federal withholding, but can select 0% or any other value between 10% and 100%. Betterment is not a tax advisor, and the information provided here should not be construed as tax advice. It should only be used for informational purposes.

What brokerage do most millionaires use? ›

What brokerage firms do billionaires use? Many very wealthy individuals use the top brokerage firms, such as Fidelity, Schwab, Vanguard, and TD Ameritrade, among others. They invest in private equity and hedge funds.

Do wealthy people have multiple brokerage accounts? ›

Some investors have several brokerage accounts to keep their retirement funds and active trading accounts separate, while others prefer to keep their niche accounts with companies that specialize in them. Still others see benefits in estate planning or simply want to take advantage of multiple sign-up perks.

How many funds is too many in a portfolio? ›

Ideally, 6 to 8 funds are good enough to build your MF portfolio. As the size of the portfolio increases, you may invest in a maximum of 10 funds to reduce the risk of being overdependent on any particular fund or fund house.

Is Betterment like Vanguard? ›

The two share similar features: automated investment offerings, human advisor access, IRA accounts, and socially responsible investment options. Both offer low fees, but Betterment manages your investment portfolio for you, while Vanguard gives you the option to trade on your own or invest in a managed portfolio.

Does Betterment automatically invest for you? ›

Once you deposit, we automatically invest in the market. No holding accounts or manual steps. Plus, our algorithms continually monitor and manage your portfolio at a fraction of the cost of a traditional advisor.

Can I transfer from Betterment to Wealthfront? ›

You can transfer part or all of an outside account that holds securities (including an IRA) to Wealthfront.

What happens if Wealthfront goes out of business? ›

What would happen to my account if Wealthfront were to be acquired, go public or cease doing business? Your Wealthfront account is in your own name. This would not change were Wealthfront to be acquired or go public and you would be free to add or withdraw funds or securities at any time.

Are Wealthfront fees high? ›

Commissions and Fees

The Wealthfront investment account charges a 0.25% AUM wrap fee for all accounts, deducted monthly. This is in line with many robo-advisors and significantly lower than the management fees charged by traditional financial advisors.

How old is the average customer on Wealthfront? ›

While Wealthfront clients vary in age between 19 and 93, over 55% of our clients are under 35. Over 85% are below 50.

Is Robinhood or Wealthfront better? ›

If you want to take a hands-off approach to investing and are interested in amassing a portfolio full of ETFs that are chosen for you, Wealthfront has you covered. If you want to invest in individual stocks, trade options, or buy cryptocurrencies, you'll need to use Robinhood instead.

Who is Wealthfront target audience? ›

Through Wealthfront, UBS acquires a sizable customer base within the millennial and Gen Z demographic. It also gets the digital tech and an omnichannel experience needed to reach out to them.

What is the average return of Betterment? ›

It's exposed for 100% on the Stock Market. In the last 30 Years, the Betterment Robo Advisor 100 Portfolio obtained a 8.32% compound annual return, with a 15.72% standard deviation.

What is the growth rate of Betterment? ›

Betterment made an estimated $100M in 2021, an increase of 30% over 2020. Betterment makes most of its revenue from the portfolio management fees it charges as a percentage of total assets under management (AUM).

Does Betterment take a percentage? ›

Betterment Premium at a glance

Betterment Premium charges a 0.40% annual fee and requires a minimum $100,000 balance in exchange for unlimited phone access to a team of certified financial planners. You can also get advice on investments held outside of Betterment from your team of CFPs. $100,000. 0.40%.

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