Asia-Pacific's travel industry could be the first to recover by 2023 (2024)

A new report indicates the travel industry in Asia-Pacific may be the only one in the world to recover by 2023.

This year's "Travel & Tourism Economic Impact" report — an annual publication by the London-based World Travel & Tourism Council — shows that, compared with pre-pandemic levels, tourism revenue in 2020 dropped more in Asia-Pacific (59%) than anywhere else.

Recovery efforts in the region were muted in 2021, with most countries there maintaining strict border restrictions. Tourism revenue's contribution to regional gross domestic product rose about 16%, lower than the 28% in Europe and 23% in North America.

However, the report shows Asia-Pacific is expected to close the gap this year, with the amount of travel revenue contributing to the overall economy forecast to grow by 71%.

Travel in Asia-Pacific is soaring this year — restrictions were first eased in India and Australia, then Malaysia and Thailand and other Southeast Asian nations, followed most recently by Japan, South Korea and Taiwan in the north.

The 10-year forecast

The WTTC's report expects continued gains to Asia-Pacific's travel industry in 2023, followed by another year of positive growth in 2024.

By 2025, it estimates, travel revenue will contribute 32% more to the region's GDP than it did before the pandemic — a number that far exceeds every other region's, except that of the Middle East (30%).

The report estimates the average annual growth rate of the global economy will be 2.7% from 2022 to 2032. Yet, during the same period, tourism's contribution to the global economy is expected to grow at an average annual rate of 5.8%, according to the report.

In Asia-Pacific, the numbers climb even higher, with tourism contributions to GDP expected to grow at an average annual rate of 8.5%, according to the WTTC.

Where travel jobs will be

The WTTC predicts the global travel industry will add 126 million new jobs in the next decade. Of this, it says, about 65% will be in Asia-Pacific.

Just under half of the new jobs are expected to be in China and India, according to the WTTC.

Job creation prediction by WTTC between 2022 and 2032, by country

Indonesia, Thailand and the Philippines are also expected to see marked tourism job growth in the next decade, adding 5.3 million, 3.5 million and 3.15 million new jobs, respectively.

The China issue

The report notes that Asia's ability to fully rebound by 2023 could be jeopardized if China continues to restrict international travel.

During the Communist Party's 20th National Congress on Sunday, Chinese President Xi Jinping said the country's dynamic zero-Covid policy had achieved "positive results," without indicating whether the policy would change.

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Asia-Pacific's travel industry could be the first to recover by 2023 (2024)

FAQs

How is the travel industry doing in 2023? ›

The travel industry is booming.

Every digital metric we track for the travel industry—sales, buyers (bookers), and ad spending—will see healthy growth in 2023. Each of these data points plummeted in 2020; but by the end of this year, each will have reached or exceeded their pre-pandemic levels.

What is the travel outlook for APAC in 2023? ›

Asia Pacific travelers are creating diverse opportunities

In early 2023, Hong Kong emerges as a top 3 destination while The United States and Australia remain a favorite in the spring and summer time. Pent-up travel demand will also drive strong tailwinds for domestic travel recovery.

Is the travel industry recovering? ›

Domestic leisure travel reached full recovery in 2022, but growth in that sector will decelerate in 2024 amid a general contraction in consumer spending and as high-interest rates and tighter credit conditions drag down the country's post-pandemic recovery.

Is 2023 the year of travel? ›

2023 was a memorable year for the Travel Industry as after 2019, this was the first full year of business operations for the Travel players. While global challenges remain in the form of ongoing wars, new COVID strains, and variants, the urge to Travel within the country and beyond has never been more.

What is the future of travel in 2023? ›

A resounding 87% of survey respondents expect to travel at least as much as they did in the prior year, with 49% selecting that they expect to travel more. This is especially true among younger respondents, with 59% of those between the ages of 18 to 26 planning to travel more in 2023.

What is the future of tourism in 2023? ›

Global tourism arrivals will increase by 30% in 2023, following growth of 60% in 2022, but will remain below pre-pandemic levels.

What is the future of travel in APAC? ›

As of July 2023, demand for international travel in APAC skyrocketed to 85% above 2019 levels, while domestic travel demand surged by 52%. According to Euromonitor estimates, APAC is poised to overtake the United States as the region with the highest online travel gross merchandise value (GMV) by 2025.

What is the travel trend in APAC in 2024? ›

2024 Asia-Pacific Regional Performance and Trend:

Leisure demand drives occupancy, with sustained corporate and group travel increases. Tokyo, Bali, and Shanghai are top performing destinations. Anticipation of increased travel demand due to Asian travelers' interest in cultural and ancestral heritage.

What is APAC 2023? ›

APAC 2023: Global Exchange

An annual four-day conference for all advancement professionals in the Asia-Pacific region, APAC equips delegates with the vital skills to succeed in the areas of advancement services, alumni relations, community engagement, fundraising, marketing, communications, and related functions.

Does the travel industry have a future? ›

The future of the tourism industry is expected to undergo significant changes and transformations due to various factors, including technological advancements, evolving traveler preferences, environmental concerns, and global events.

What does the future of the travel industry look like? ›

Longer-term forecasts also point to optimism for the decade ahead. Travel and tourism GDP is predicted to grow, on average, at 5.8 percent a year between 2022 and 2032, outpacing the growth of the overall economy at an expected 2.7 percent a year. 5.

Will travel industry be affected by recession? ›

“Given this background, we are expecting that travel will continue to moderate, while remaining resilient even in the event of a mild recession as we enter the final quarter of 2023 and head into 2024,” he said in a blog post. “Travel will benefit greatly if the economy ultimately manages to achieve its soft landing.”

Where is the riskiest place to travel 2023? ›

The most dangerous countries in the world 2023
  • Afghanistan.
  • Yemen.
  • Syria.
  • South Sudan.
  • Democratic Republic of the Congo.
  • Russia.
  • Ukraine.
  • Somalia.
Nov 27, 2023

What's the last country to go into 2023? ›

The uninhabited islands of Baker Island and Howland, located near the United States, will be the last places in the world to welcome the new year. These islands will begin their celebrations at 12 pm GMT, or 5:30 pm according to Indian Standard Time, on January 1st.

What is the last country to enter 2023? ›

Which country will celebrate the New Year last? Close to the United States, the uninhabited islands- Baker Island and Howland- are the places in the world to welcome the New Year the last as they kickstart their celebration at 12 pm GMT or 5:30 pm as per Indian Standard Timing on January 1.

What is the business travel outlook for 2023? ›

For 2023, more meetings of all type have been the norm. Travel buyers report increases in their employees attending in-person meetings and conferences (55%), holding virtual meetings (52%), blending travel (50%) and “linking” (multi-purpose or multi-destination) business trips (49%) versus 2022.

Are travel agents in demand 2023? ›

In 2023, travel agents are in higher demand than ever before. A 2023 consumer research survey from ASTA (the American Society of Travel Advisors) found that 50% of travelers are more likely to use a travel advisor post-pandemic. (This is a 7-point increase from 2022.)

What is the future of travel industry? ›

Technology will play a crucial role in enhancing the overall travel experience, from the planning stage to the journey itself. Artificial intelligence, augmented reality, and virtual reality will be integrated into travel platforms, providing personalized recommendations, virtual tours, and immersive experiences.

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