Are Panerai Watches Worth the Money? - Blowers Jewellers (2024)

Officine Panerai manufactures some of the most recognisable timepieces in the world. Once exclusively made for the military, these exquisite luxury wristwatches have become extremely sought-after in recent years, and make fantastic investment opportunities.

This boom in popularity has caused the brand to rocket in value, with many people asking the question, are Panerai watches worth the money? Here are our thoughts on the matter.

A Brief History of Panerai

The story of Panerai begins in 1860 when Giovanni Panerai opened his watchmaking school and shop in Florence, Italy. Over the years, the brand established itself as a key player in the Swiss watch industry.

Panerai was also adept at making precision instruments, and held a contract with the Italian Navy. The company was most notably commissioned to create a product that added “next level” luminosity to the dials of sighting instruments and devices. In response, the brand invented and patented Radiomir. Such was the success of the substance, Panera was then asked to make a wrist watch that utilised this groundbreaking material.

The brand then went on to update their catalogue, and once its contract with the Navy expired, started to produce its timepieces for the general market. While the initial reception was lukewarm, Panerai went on to build a cult following and is now regarded as one of the world’s most prestigious luxury watchmakers.

Are Panerai Watches Worth the Money?

There is no doubt that Panerai watches can be extremely expensive. But, as with most things, you are definitely getting what you pay for. The brand is synonymous with quality and is steeped in history and tradition. With this in mind, here is why we believe that Panerai watches are worth the money.

Consistency

Aside from the general design and finishing (which are obviously extremely important), consistency is something that every watch enthusiast will be looking out for. This could be in terms of marketing, wearability and quality. Panerai excels in all of these areas.

Although the timepieces are now Swiss-made, they have always remained true to their Italian roots. If you compare their very first wristwatches to the most recent models, you will see that they have remained remarkably similar.

With each new addition to the Panerai collection, you can almost preempt what you are going to get, and be safe in the knowledge that you will be able to rely on its quality. While this may be disappointing for those who like a little more excitement and surprise, this ideal for people who like their luxury watches to be stylish and reliable.

Versatility

There is a Panerai watch for every kind of watch enthusiast. Each model also offers a variety of straps in different materials and colours to make your timepiece your own. Whether it is a calf strap, alligator strap, rubber strap or textile strap, there is a wide array of options to suit every mood or occasion.

In fact, Panerai was a bit of a trend setter in this department. The brand was actually responsible for the tendency to swap around straps, with most watches being sold with an additional strap to change your look whenever you want. Some models even come with an innovative quick release system that allows you to replace your strap, without needing to use a tool.

Style

Panerai watches have a unique style that makes them instantly recognisable. Their larger-than-life aesthetic is truly striking, meaning they can be easily spotted from a distance. The classic dials appeal to a wide variety of people.

Fans of more rugged timepieces will equally be pleased with the Panerai style. The watches can make you feel you have something really special on your list, something that exudes military precision. Because of this, Panerai watches not only command attention, but also command respect.

Status

If you are looking for bold statement pieces, Panerai watches are definitely for you. They are large and imposing in nature, and complement any outfit perfectly – whether it is a smart suit or casual shirt and jeans.

Panerai watches have also become somewhat of a status symbol. They know how to attract attention, and people are usually unable to stop themselves from commenting on the beauty of these unique timepieces.

Like many luxury watchmakers, Panerai has a number of high-profile fans. Action movie stars Sylvester Stallone and Arnold Schwarzenegger actually helped boost awareness of the brand, while other celebrity aficionados include Jason Statham and Dwayne Johnson.

Enthusiasm

While every luxury brand can be said to have a cult following, perhaps none will be as devoted to the cause as Panerai’s. Dubbed the ‘Paneristi’, they regularly hold events and have dedicated trading networks and websites. This gives you a ready-made and enthusiastic audience if you ever decide to sell your watch, making it an extremely valuable investment opportunity.

Why Buy Second Hand Panerai Watches from Blowers Jewellers

If you are looking to purchase a pre-owned Panerai watch, Blowers Jewellers is here to help. We are the destination of choice for aficionados and collectors alike, and are committed to helping our clients find their ideal item of jewellery.

All of our second hand Panerai watches are hand-picked by our team, ensuring they are of the highest quality. You can even see them in person if you would like, either by visiting our boutique in Kingston Upon Hull or making an appointment at our office in London’s Mayfair.

We understand that purchasing a luxury watch or other item of jewellery is an extremely personal experience. This is why we will take the time to learn about your tastes and requirements, before recommending what we believe is the best option for you. Our team is dedicated to offering an all-encompassing service, so you can take advantage of our expertise whenever it is needed. It is this holistic approach that sees clients return to us time and again.

For more information about how Blowers Jewellers can help you, contact a member of our team today or visit us in store. We will do everything we can to assist.

Are Panerai Watches Worth the Money? - Blowers Jewellers (2024)

FAQs

Are Panerai Watches Worth the Money? - Blowers Jewellers? ›

There is no doubt that Panerai watches can be extremely expensive. But, as with most things, you are definitely getting what you pay for. The brand is synonymous with quality and is steeped in history and tradition.

Are Panerai watches good investments? ›

With this military history behind the brand, Panerai is a unique and fascinating watchmaker that's well worth investing in thanks to its military history. Here are some models to watch out for in 2023.

Do Panerai watches have good resale value? ›

Best Selling Panerai Models

These are the bestselling models that are high in demand. Their price depends on their condition and original price. A vintage Panerai model holds high market resale value. You can get a great Panerai watch price if you decide to sell it through our website.

What is the most sought after Panerai model? ›

The 202A is considered a holy grail of Panerai collecting and when we are hunting for the most expensive Panerai watches today, the 202A and 201A have to be in the conversation. Only 140 of these timepieces was created in 1993- 1994.

Is Panerai as good as Omega? ›

Panerai vs Omega: Value

Both brands offer excellent value for money, but it really comes down to what you're looking for in a watch. If you want a classic, masculine watch with a simple, bold design, and you're willing to pay a premium for exclusivity, then Panerai might be the way to go.

What kind of person wears a Panerai? ›

Panerai watches were created for the avid diver and adventure seeker that needs a watch that can keep up with the wearer's active life. A man that wears a Panerai watch is most likely active and not afraid to get a bit dirty. An OMEGA watch can also say a lot about a person.

Who is Panerai target customer? ›

The article below lists the Panerai SWOT, competitors and includes its target market, segmentation, positioning & USP.
...
About Panerai.
Panerai Overview
Target MarketUrban High income men and women
PositioningPanerai watches are positioned as a maritime heritage collection
7 more rows

What famous people wear Panerai watches? ›

Famous action stars such as Arnold Schwarzenegger, The Rock Dwayne Johnson have shown their love for Panerai watches. Besides, Panerai watches have been seen worn and beloved by singers, CEOs, and former presidents.

Which is better Panerai or IWC? ›

Panerai has models that are much more expensive than the IWC brand. The Panerai models sell double the market price compared to IWC. Despite being more expensive, Panerai proves to be a better brand. The brand prides itself on having a rich history with the Royal Italian Navy and producing high-quality dive watches.

How often should a Panerai be serviced? ›

How should I care for my Panerai? Read Close. We recommend maintenance every 2-3 years with a complete service every 4-5 years. For further detail, kindly contact the Concierge Service at +1 877-726-3724.

Will Panerai hold value? ›

Created in true Italian style, a Panerai watch retains value thanks to its larger-than-life look that truly captivates. The classic dials, for example, appeal to a large demographic and have helped the brand become an extremely popular investment option.

Are Panerai collectible? ›

An Introduction to Vintage Watches

Panerai is of course well known for its military roots. But you don't get so see many of the original watches often. The vintage pieces are rare and the current price range of such pieces sadly places these watches outside of the possibilities of most collectors.

How much is the average Panerai watch? ›

You can find Panerai watches on Chrono24 for as little as 4,000 or 4,500 USD. For that price, you can purchase a Radiomir Black Seal or Luminor Base Logo. Be sure to have between 5,400 and 6,500 USD on hand for a Luminor Marina. Models with a chronograph or second time zone change hands starting at around 6,800 USD.

What makes Panerai so expensive? ›

Panerai is so expensive because it is a revered luxury brand. Panerai timepieces are created from quality materials and the company's offerings are also associated with reputable production methods. The brand's innovative watch designs have rendered Panerai a celebrated brand.

What Panerai did Sylvester Stallone wear? ›

Watch Spotting Sylvester Stallone Wearing A Panerai Luminor 5218-201/a In 'Daylight' (1996)

Is Panerai made by Rolex? ›

Rolex does not own Panerai. Since 1997, Panerai has been part of the Richemont Group. This is a luxury goods conglomerate that owns other fine Swiss luxury brands such as Cartier and IWC. Rolex and Panerai did work in partnership together in the 1930s.

Is Panerai respected? ›

As a prestigious, historic, and well respected watch brand, Panerai offers a ton of value for those just getting into the watch market, experienced collectors and everyone in between.

Can you wear a Panerai with a suit? ›

Panerai originally created their iconic line of tool watches for the Italian Navy, not with more formal settings in mind. So can this military-inspired watch rise to the occasion for business-formal or casual dress? In a word, yes.

Why buy a Panerai? ›

The design elements of a Panerai watch are highly distinctive. With unusually large crowns, a minimalist style of its dials, and a large case, Panerai watches are made to stand out while remaining understated and fashionable. Going out for a meal wearing a Panerai watch will be sure to turn heads.

How many Panerai are made a year? ›

Panerai has a fraction of Rolex's production - estimates range between 45,000 and 60,000 timepieces per year - and is just ramping up its in-house manufacturing capability.

What watch does Dwayne Johnson wear? ›

The Rock's collection includes a wide range of high-end timepieces from some of the most prestigious watch brands in the world. He is often seen wearing watches from Rolex, Panerai, and Audemars Piguet, among others. The watches in his collection feature a variety of styles, from classic and elegant to bold and sporty.

What watch did Mick Jagger wear? ›

Watches and Wonders Edit: Tag Heuer celebrates its Carrera watch, worn by Mick Jagger and Ryan Gosling, with new Chronograph and Chronograph Tourbillon versions for its 60th anniversary.

What kind of men wear Panerai? ›

The men who go for Panerai watches are most likely grown-up hipster boys, who used to roam around the big city on their skateboards doing all sorts of tricks (some of them perhaps still do).

Is Panerai better than Hublot? ›

Hublot has better resale value, where as Panerai has excellent collector value. Hublot is known more among watches circle, where are Panerai is very popular among watches Aficionado's. Hublot aesthetic is more bold & loud, while Panerai appeals to select lovers.

Which Panerai is most versatile? ›

LUMINOR DUE 38MM

With a diameter of only 38 mm, the new Luminor Due 3 days automatic has the unmistakable Panerai design suitable for every wrist and situation. The Luminor Due is the thinnest and most versatile of Panerai's creations.

How long do Panerai straps last? ›

While the practical answer to this question is “Whenever you feel the need to replace your Panerai watch strap,” the reality is, in most cases, even an extremely well-made watch strap will likely need to be replaced after about five years or so.

How many times should I wind my Panerai watch? ›

If you have a watch that you are not wearing, be sure to wind it at least once a month.

Does Stallone still wear Panerai? ›

They wear their large watches proudly, hoping some of Stallone's masculinity might rub off. While even the oldest of them remain hooked, Stallone has grown up horologically and is barely seen wearing Panerai in private anymore.

What is the demographic of Panerai? ›

panerai.com's audience is 70.02% male and 29.98% female.

Is Panerai Made in China? ›

Giovanni Panerai (1825–1897) founded Officine Panerai in Florence, Italy in 1860. The company is headquartered in Geneva and manufactures watches in Neuchâtel, Switzerland using movements manufactured by Manufacture Horlogère ValFleurier.

What has happened to Panerai? ›

Officine Panerai — Since 1997

It's fair to say that the watch brand Panerai has existed since 1997 when the Firenze-based original Panerai company sold the name “Officine Panerai” and its remaining watch stock to Vendôme Luxury Group, which later dissolved into parent company Compagnie Financière Richemont AG.

How much is the Navy SEAL Panerai? ›

Panerai Submersible GMT Navy SEALs PAM01323 for $12,500 for sale from a Trusted Seller on Chrono24.

Are Panerai watches limited? ›

Panerai watches are synonymous with special editions. Each year a handful are released in low editions from there own calibre movements to manual wind and valjoux movements. These watches are very limited and often pre bought by collectors fetching over list prices once they are sold 2nd hand.

How can I tell if my Panerai is real? ›

An authentic Panerai watch will feature a serial number (beginning with BB), a case number (beginning with OP) and a single letter and slashed number combination engraved on the caseback,” says Hoge. “The alphanumeric combination corresponds to the year of production, and to the total number of watches produced.

What watch did Marlon Brando wear? ›

Watching Movies Martin Sheen Wears A Seiko Willard And Marlon Brando A Rolex GMT-Master in 'Apocalypse Now.

Is Panerai a luxury? ›

Panerai's luxury watch range offers not only true luxury but also practicality. Originally created to be used deep underwater, Panerai watches are known for their unparalleled durability as well as their unique and stunning designs. Explore our Panerai luxury watch range.

When did Panerai popular? ›

1993 marked the dawn of the modern era for Officine Panerai. Having assumed that name during the early Zei era, the one-time watchmaker realized that its military legacy could secure it a niche in the resurgent market for upscale mechanical watches.

Who made Panerai famous? ›

Known for creating the “Italian Stallion” script for Rocky, in which he also became famous as the lead actor, Sly became the perfect spokesperson for the Italian watchmaker brand Panerai.

What grade of stainless steel is Panerai? ›

AISI 316L 1.4435 stainless steel is Officine Panerai's material par excellence since it is highly resistant to corrosion and is hypoallergenic, making it ideal for contact with the skin.

What is the difference between Luminor Panerai and Luminor Marina? ›

Panerai Luminor Marina Logo

The difference between the Luminor Base and Luminor Marina is the small running seconds hand, located at 9 o'clock. The Luminor Marina version has a retail price of €4900 including VAT. The hand-wound movement is the P. 6000, a hacking movement that ticks at 21,600vph.

What type of watch is the best investment? ›

The easy answer: Rolex, Patek Philippe, Audemars Piguet, and popular independents such as F.P. Journe and Akrivia. The vaguer answer: Watches of good investment value can be found across the full spectrum, from Swatch and Seiko to the upper echelons of masters like Philippe Dufour and Roger W. Smith, model dependent.

Is Panerai collectable? ›

Thanks to over 150 years of innovation, rarity, and a unique brand name, Panerai watches have attracted attention from collectors around the globe. Among these collectors, there is a list of models that garner more adoration above all others. These include: Radiomir 1940 3 Days Automatic.

What watch is a good investment to buy? ›

The best watch brands for investment are Rolex, Patek Philippe, and Audemars Piguet as they are prestigious, exclusive, high-quality brands. Watches by these brands often hold their value or appreciate in value over time. Their ongoing popularity, limited editions, and scarcity drive increasing prices.

Which celebrity owns Panerai? ›

Panerai Wearers in the Spotlight
  • Adrien Brody, Actor.
  • Andre 3000, Musician & Actor.
  • Arnold Schwarzenegger, Actor.
  • Ben Affleck, Actor.
  • Bill Clinton, Ex-President.
  • Bob Iger, CEO Disney.
  • Brad Pitt, Actor.
  • Brian Mulroney, Former Canadian Prime Minister.

Does Panerai hold value? ›

Another reason why Panerai watches retain value is because of the level of enthusiasm the fanbase has for the brand. Panerai enthusiasts known as “Paneristi ” have conventions, meetups, and forums dedicated to the brand's history, collection, and creative innovation.

What is the most in demand watch? ›

Rolex reigns supreme.

Next up is Omega, which retained its No. 2 spot, followed by Patek Philippe and Audemars Piguet. Retailer Watches of Switzerland recently placed Rolex, Patek Philippe, and Audemars Piguet watches in its “super high demand” category.

Which watches always go up in value? ›

OMEGA Speedmaster, Patek Philippe Nautilus, Audemars Piguet Royal Oak, and Jaeger-LeCoultre Reverso are each icons of well established brands. This stability of a model within a stable brand brings more attention to the watch and the more people know a model the more it will retain the value.

What makes Panerai expensive? ›

Panerai is so expensive because it is a revered luxury brand. Panerai timepieces are created from quality materials and the company's offerings are also associated with reputable production methods. The brand's innovative watch designs have rendered Panerai a celebrated brand.

What is best resale watch? ›

Watch Brands That Hold Their Value
  • Jaeger-LeCoultre Reverso Watch.
  • Rolex Submariner 116610LN.
  • Omega Seamaster 300.
  • Patek Philippe Aquanaut.
  • Tag Heuer Carrera.
  • Audemars Piguet Royal Oak.
  • Vacheron Constantin Historiques Americans 1921.
Feb 24, 2023

Which watch is most likely to appreciate in value? ›

Rolex and Patek Philippe are generally considered to be the top most collectable luxury watch brands, and the most likely to hold and even appreciate in value over time due to brand recognition, exclusivity, complications, popularity and craftsmanship.

Which watch to buy under $1,000? ›

50 Best Watches Under $1000 for 2023
  • Awake Concept Mission to Earth. ...
  • Christopher Ward C63 Sealander. ...
  • CIGA Design Series U Blue Planet. ...
  • BAUME & MERCIER Baume Moonphase. ...
  • Tissot PRX Powermatic 80. ...
  • Seiko Alpinist SPB121. ...
  • Doxa Sub 200. ...
  • Unimatic Modelo Due Limited Edition.
Feb 26, 2023

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