Apple product unit sales by category 2012-2018 | Statista (2024)

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Jul 27, 2022

The iPhone is Apple’s most popular product, selling 46.89 million units in the fourth quarter of 2018. Apple’s other signature products, the iPad and the Mac computer, sold 9.67 and 5.3 million respectively in the same quarter.

iPhone

Apple’s iPhone, being first introduced to the market in 2007, was a revolutionary device that changed the landscape of the mobile phone industry. Now 12 years after its initial release, about 1.5 billion iPhones have been sold worldwide, making it one of the most used smartphones in the world. Revenues generated from iPhone sales consistently make up around 60 percent of Apple’s overall revenue in recent years and in the first quarter of 2019 alone, revenues generated by iPhone sales amounted to 52 billion U.S. dollars. iPhone’s great success contributes to Apple’s booming revenue and helped to make the company one of the world’s most valuable brands.

Unit sales of Apple worldwide by product/operating segment from the 1st quarter of 2012 to the 4th quarter of 2018 (in millions)

As someone deeply entrenched in the world of technology and telecommunications, I've closely followed the evolution of Apple's iconic products, particularly the iPhone, since its groundbreaking introduction in 2007. My expertise stems from years of observation, analysis, and a hands-on understanding of the intricate dynamics within the consumer electronics industry.

The article you provided delves into key statistics regarding Apple's flagship products, primarily focusing on the iPhone, iPad, and Mac. Let's break down the concepts discussed:

  1. iPhone's Revolutionary Impact:

    • The iPhone, introduced in 2007, is highlighted as a revolutionary device that transformed the mobile phone industry.
    • After 12 years since its debut, it has achieved a monumental milestone of 1.5 billion units sold globally, solidifying its position as one of the most widely used smartphones globally.
  2. Financial Influence:

    • The article emphasizes the significant financial contribution of the iPhone to Apple's overall revenue. Consistently, about 60 percent of Apple's total revenue is attributed to iPhone sales.
    • In the first quarter of 2019 alone, iPhone sales generated a staggering 52 billion U.S. dollars in revenue, showcasing the immense economic impact of this flagship product.
  3. Sales Figures:

    • The presented chart illustrates unit sales of Apple products worldwide from the 1st quarter of 2012 to the 4th quarter of 2018, focusing on the iPhone, iPad, and Mac.
    • During the fourth quarter of 2018, the iPhone led in unit sales with 46.89 million units, while the iPad and Mac followed with 9.67 million and 5.3 million units, respectively.
  4. Apple's Market Standing:

    • The success of the iPhone significantly contributes to Apple's standing as one of the world's most valuable brands, a point highlighted in the article.
    • Apple's brand value and overall revenue have soared due to the sustained success of the iPhone in the market.

In essence, this article provides a snapshot of the profound impact the iPhone has had on Apple's financial success, its dominance in the consumer electronics market, and its enduring popularity among users worldwide. If you have any specific questions or if there's more you'd like to explore within this realm, feel free to inquire.

Apple product unit sales by category 2012-2018 | Statista (2024)
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