Apple is coming off a terrible year and Wall Street is torn on whether it's set for more pain or about to skyrocket. (2024)

Happy Friday eve, team. Phil Rosen here, reporting from Los Angeles.

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Something to note right off the bat: The Fed released minutes from its December meeting yesterday, and policymakers seem concerned that bullishness from investors could make fighting inflation harder.

Basically, if markets rally in part because of expectations for cooling inflation, the opposite could become true.

Asset prices could rocket higher again if investors believe the central bank is about to pull back. This has been shown in the speedy decline of US Treasury yields, which in part reflects investors' outlook on further rate hikes.

While the meeting minutes don't tell us exactly what the Fed will do next month, generally they are worth paying attention to for hints into the thinking of central bankers.

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For now though, let's turn to the mightiest tech stock in the world.

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1. Apple is coming off a rotten year, shedding $846.34 billion in value in 2022.

Shares fell further on Tuesday and Wednesday after a Nikkei report said demand for MacBooks, AirPods, and Apple Watches is weakening.

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The tumble brought the tech giant's market cap below $2 trillion. It was the last company standing above that threshold.

But Loup Funds' Gene Munster said Apple stock should be worth double its current value, given that it's one of the world's greatest companies.

He said December weakness isn't something that will last because customers are loyal to the brand.

"Ultimately consumers may delay for three, six, nine months, but they're going to come back, they're going to be upgrading iPhones, Macs, iPads [and] I think that's something investors can lean into," Munster said.

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Over at Wedbush Securities, Apple got its price target slashed by almost 13%.

It maintained its outperform rating, but analysts said supply chain checks in Asia remain suspect heading into the coming quarters, reflecting a softening consumer environment.

Still, Wedbush's Dan Ives noted that demand for the core iPhone 14 Pro looks to be more stable than feared, which will make the overall landscape more resilient than Wall Street expects.

"[W]e believe baked into the stock is a massive amount of bad news ahead," Ives wrote, adding that Apple is still a tech-favorite.

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Still, there are more than 200 million iPhone units that haven't been upgraded in four years, and that's a key part of Apple's underlying demand story.

Ives pointed out, too, that the next iPhone model is expected to come out alongside an augmented reality headset, dubbed "Apple Glasses," which should help the company remain a "Rock of Gibraltar name into 2023."

What's your outlook for Apple stock this year? Tweet me (@philrosenn) or email me (prosen@businessinsider.com) to let me know.

In other news:

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2. US stock futures are seesawing early Thursday, as investors weigh just how hawkish the Fed was in the minutes from its last meeting. Here are the latest market moves.

3. On the docket: Constellation Brands, Walgreens Boots Alliance, and Helen of Troy,all reporting.

4. RBC recommends buying these 30 stocks right now. This batch of names are poised for returns in the first quarter of 2023. Strategists also broke down why it's safe to bet on Facebook parent Meta this year.

5. Sam Bankman-Fried's $470 million Robinhood stake is set to be seized by US authorities, an attorney said. The move would likely temporarily halt a four-way battle for the FTX founder's stake. Read the full report.

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6. Russia's war revenue dropped by $15 million during the last week of 2022. Crude exports also fell to the lowest mark of the year in a sign that sanctions are having an impact on President Vladimir Putin's warring nation.

7. Tesla stock is at a "fork in the road." Wedbush analyst Dan Ives said Elon Musk must lead the EV maker through weakness in demand. He said that the stock has been "way oversold," but Musk must outline a path as competition rises.

8. The president of a real-estate firm shared her predictions for mortgage rates in 2023. She also broke down which regions will see the steepest price corrections and the type of properties that will have the largest spike in demand.

9. Goldman Sachs recommends buying stocks in these 15 emerging markets. In the firm's view, these countries offer upside for 2023 — and are set to outperform the US as earnings weaken in the new year.

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Markets Insider

10. "Everything is going down." This hedge fund manager has returned 163% over the last year, and he's anticipating more pain to come for stocks. This is how he's laying bets for a rocky 2023.

Curated by Phil Rosen in Los Angeles. Feedback or tips? Tweet @philrosenn or email prosen@businessinsider.com

Edited by Max Adams (@maxradams) in New York and Hallam Bullock (@hallam_bullock) in London.

Apple is coming off a terrible year and Wall Street is torn on whether it's set for more pain or about to skyrocket. (2024)

FAQs

Why is Apple dropping? ›

The company needs to deal with two sizable challenges: a potential drop in revenue in China and a possible ruling against Google in its antitrust case, the analysts said, referring to a 2020 lawsuit the Justice Department filed against Google.

Is Apple a good buy 2024? ›

Of the 28 analysts covering Apple stock, 15 rate it as a “Strong Buy,” while 3 call it a “Moderate Buy.” Nine more analysts rate it as a “Hold,” while 1 says it's a “Strong Sell.”

Is Apple stock a good long-term investment? ›

Despite recent headwinds, Apple remains a leader in tech with dominating brand power and immense financial resources. A recent stock dip could be the perfect time to make a long-term investment in its business and profit from its potential over the next decade.

Should I buy Apple share? ›

The company has faced repeated hits to its business but has a promising long-term outlook. Apple (AAPL -1.22%) has had a challenging start to 2024, with its shares down 9% year to date. Macroeconomic headwinds caught up with the company last year, which led to four consecutive quarters of revenue declines.

Will Apple stock fall in 2024? ›

Apple stock has had a disappointing year so far, but there are still reasons for investors to stay bullish on the iPhone maker, according to Wedbush. The firm pointed to a "black cloud" hanging over the company, with Apple shares sliding 10% for a loss of over $200 billion in market value so far in 2024.

Will Apple stock reach $700 again? ›

Indeed, Apple shares will never get back to $700, says The Economist.

How high will Apple stock go in 5 years? ›

We expect the stock to reach $237 per share by the end of 2025. End of 2026: We predict that Apple's stock price could further increase to $298, driven by continuing interest rate reductions. End of 2030: Apple could reach a market cap of $8.7 trillion by 2030, representing a share price of $561.

What is the projection for Apple stock in 2024? ›

After Apple's recent earnings report, 43 analysts projected the company's 2024 revenue to come in at $388.3 billion, similar to the previous 12 months. Predicted earnings per share stood at $6.55, also consistent with last year's results.

How high is Apple stock expected to go? ›

Apple Stock Forecast

The 30 analysts with 12-month price forecasts for Apple stock have an average target of 204.6, with a low estimate of 158 and a high estimate of 250. The average target predicts an increase of 23.15% from the current stock price of 166.15.

Why not to invest in Apple? ›

Considering that analysts' predictions for iPhone sales are bullish for this year, next year could show negative comps or a year-over-year decline, which would effectively knock down the stock's multiple. Future growth is dependent on new product categories or on a product that would redefine a current category.

Should I sell or hold Apple stock? ›

Apple has 18.86% upside potential, based on the analysts' average price target. Is AAPL a Buy, Sell or Hold? Apple has a conensus rating of Moderate Buy which is based on 16 buy ratings, 10 hold ratings and 2 sell ratings.

Does Apple stock have a future? ›

According to analysts, it was projected that Apple's share price could reach $220 by the end of 2023, $250 in 2024. Apple long term stock forecast is anticipated to be $315 in 2025, $370 in 2026, $425 in 2027, $465 in 2028, and $480 in 2029. In 2030, analysts anticipate Apple shares will be worth $510.

Is Apple a buy or sell right now? ›

Apple stock has received a consensus rating of buy. The average rating score is Aaa and is based on 67 buy ratings, 30 hold ratings, and 2 sell ratings. What was the 52-week low for Apple stock? The low in the last 52 weeks of Apple stock was 162.69.

Is Apple a good stock for retirement? ›

Long-term retirement stocks: Apple (AAPL)

One of the best stocks for a retirement portfolio is the tech giant Apple (NASDAQ:AAPL). It enjoys the best position in the industry and has the finest products and services to offer. The one thing that sets Apple apart from the rest is its brand name and customer loyalty.

Is Apple stock a good 10 year investment? ›

Apple shares have made for a fantastic investment over the years, climbing 817% in the last decade. And more recently, they rose 48% in 2023, beating the Nasdaq Composite.

Is Apple losing its value? ›

Bloomberg Daybreak Europe: Apple's Value Drop (Podcast)

Shares of the company slid 4.1% Thursday, erasing about $113 billion in market value and taking their year-to-date loss back to 11%. Once the world's most valuable firm at more than $3 trillion, Apple has underperformed both the Nasdaq 100 and the S&P 500 in 2024.

Is Apple stock going to fall? ›

AAPL Stock 12 Month Forecast

Based on 29 Wall Street analysts offering 12 month price targets for Apple in the last 3 months. The average price target is $199.85 with a high forecast of $250.00 and a low forecast of $158.00. The average price target represents a 21.12% change from the last price of $165.00.

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