Antique 1906 London & Lancashire Company Fire Insurance The (2024)

Points to consider.

Accidents are constantly occurring in the most unexpected ways.
However careful you are, you cannot avoid them.
You should therefore consider, not whether you will insure, but what Company you will insure with.
The Company you choose should offer the most liberal benefits, and possess great financial resources. The “London and Lancashire” is such a company.
Send for a proposal form to insure against Fire, Burglary, or Accidents, to the Company’s Head Offices,
45, Dale Street, Liverpool.

Discover a treasured piece of insurance and economic history with this authentic 1906 advertisem*nt for the London & Lancashire Fire Insurance Company. Extracted from the prestigious “The Connoisseur: A Magazine for Collectors“, this original print ad not only represents the rich tradition of one of the United Kingdom’s notable financial institutions but also reflects the economic optimism of the Edwardian era.

At a time when the British Empire was at its zenith and London was the financial hub of the world, the London & Lancashire Fire Insurance Company stood as a pillar of stability and security, boasting a substantial assurance sum of £4,122,114. This was no trivial figure, considering the economic landscape of the early 20th century, and it signified the company’s robust financial health and reliability.

This piece of ephemera is more than a mere advertisem*nt; it is a snapshot of a bygone era, capturing the essence of Edwardian commercial art and marketing. For the historian, it offers a window into the business practices and societal attitudes of the time. For the collector, it represents an opportunity to own a rare artifact that speaks to the narrative of London’s past.

The single-page ad measures 5 3/4 inches by 8 3/4 inches and has been preserved with care, ensuring that its condition allows for appreciation by generations to come. It would make a significant addition to any collection of financial memorabilia or could serve as a distinctive and scholarly decor piece in an office or library.

Acquiring this advertisem*nt is not just purchasing a piece of paper; it is investing in a tangible piece of history that chronicles the story of financial assurance and the commercial heritage of the London & Lancashire Fire Insurance Company. Such a piece is sure to be a point of interest and conversation among collectors and enthusiasts alike.

We invite you to seize this opportunity to enrich your collection with an item that embodies the intersection of history, heritage, and the art of advertising.