All About Netflix’s Data Management Systems (2024)

  • Published onSeptember 4, 2021
  • In Endless Origins

Netflix utilises Alpakka-Kafka for their streaming processing solutions.

  • By Avi Gopani

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Behind every blockbuster Netflix binge is an amazingly managed data platform. It is a task to envision all the data and the systems that work to ensure the speed at which the platform updates series and TV shows for you, but Netflix’s engineering blogs give us a glimpse into the world of managing tens of thousands of data.

In this article, we break down the company’s operations.

Device Management Platform

The Netflix team has built a reliable data management tool at scale to ensure two ongoing efforts. First, providing the latest releases deliver the same quality of Netflix experience on different device types. Second, upkeep the quality bar while working with its partners to port the Netflix SDK in their devices. Netflix’s Device Management platform is the infrastructural foundation for the Netflix Test Studio. It comprises a computing environment called Reference Automation Environment (RAE) and its complimenting software on the cloud.

The features:

  1. Service-level abstraction for controlling devices and their environments
  2. Collect and aggregate information, state updates for all devices attached to the RAEs in the fleet.

The Device Management Platform has regular device updates event sourced through the control plane to the cloud to ensure that the NTS is updated with information about the devices available for testing. The challenge it does face is the ability to ingest and process these events in a scalable manner.

Architecture

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A Stream Processing Framework

Netflix utilises Alpakka-Kafka for their streaming processing solutions. It provides advanced control over the streaming process, satisfies the system requirements, including the Netflix Spring integration, and the framework is lightweight with a less terse code.

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The construction of the Alpakka-based Kafka processing pipeline

Kafka has excelled at the three indicators of consumption performance: the message fetch rate, the max consumer lag, and the committed rate.

Fetch Request Metrics

While before Kafka, the number of fetch calls remained unchanged across burst events but was otherwise quite unstable over time. After the deployment, the calls followed a 1:1 correspondence with Kafka topic’s message publication rate. The number of fetch calls also remained stable over time.

Alpakka-Kafka-based processor hugely scaled its Kafka consumption to ensure that the system is not under or over-consuming Kafka messages.

Max Consumer Lag

The Kafka consumer lag metrics showed a significant improvement from the previous lag that floated long-term at around 60,000 records, which delay updating information by a significantly long time, making it easier for the users to notice. The Alpakka-Kafka-based processor has decreased the average max consumer lag over time to zero outside the burst event windows and 20,000 records inside the burst event window.

Commit Rate

Kafka consumers can perform manual, or automatic offset commits when it fetches records. With auto commits, messages are acknowledged as ‘received’ as soon as they are brought and irrespective of processing. Alpakka-Kafka-based processor lowered the committed rate from 7 kbytes/sec to 50 bytes/sec.

The Data Explorer

Netflix uses their Data Explorer to give the engineers fast and safe access to their data stored in Cassandra and Dynomite/Redis data stores.

Features of Data Explorer:

  • Multi-Cluster Access

The data explorer directs users to a single web portal for all of their data stores to increase user productivity. In a production environment with hundreds of clusters, this tool helps reduce the available data stores to those authorised for access.

  • Schema Designer

The schema designer in Cassandra allows the users to drag and drop their way to a new table instead of writing ‘Create Table’ statements that users have found to be an intimidating experience. With schema designer, users can create a new table using any collection data type, then designate Netflix partition key and clustering columns.

  • Explore Netflix Data

Explore mode lets users execute point queries against Netflix clusters, export result sets to CSV, or download them as CQL insert statements.

  • Query IDE

While explore mode supports efficient point queries, the Query mode goes one step further to provide a powerful CQL IDE, including autocomplete and helpful snippets.

  • Dynomite and Redis Features

Along with the C*, the data explorer has facilities for Dynomite and Redis users as well.

  • Key Scanning

To ensure the clusters aren’t strained since Redis is an in-memory data store, the data explorer allows it to perform SCAN operations across all nodes in the cluster.

The team has also codified their best practices to support various OSS environments and built several adapter layers into the product to ensure custom implementations can be made. In addition, they enabled OSS by introducing seams where users could provide their performances for discovery, access control, and data store-specific connection settings.

The Data Explorer has an overridable configuration that allows mechanisms to override the defaults and specify Netflix custom values for different production environments. The CLI Setup Tool provides a series of prompts to improve the experience of creating a Netflix configuration file. “The CLI tool is the recommended approach for building Netflix configuration files, and you can re-run the tool at any point to create a new configuration,” the team wrote in a blog post.

Data Mesh and Data Movement in Netflix Studio

Netflix is moving more and more towards creating all original content from their Netflix Studio; after a pitch, the series goes through several phases. This poses the challenge of providing visibility of Studio data across all the stages.

The Data Mesh Platform

Data Mesh is a fully managed, streaming data pipeline to enable Change Data Capture (CDC) use cases. Data Mesh allows users to create, source and construct pipelines. Its drag-and-drop, the self-service user interface, allows users to explore sources and create pipelines without the need to manage and scale complex data streaming infrastructure.

This platform allows for data movement in Netflix Studio through its configuration drive, decreasing the lead time when creating a new pipeline. Its offerings also include end-to-end schema evolution, self-serve UI, and secure data access.

The Data Mesh platform powers the data movement across Netflix Studio applications exposing GraphQL queries via Studio Edge. Change Data Capture (CDC) sources connector reads from studio applications’ database transaction logs and emits the change events. These events are passed on to the Data Mesh processor, which issues GraphQL queries to Studio Edge, which lands the data in Iceberg tables in Netflix Data Warehouse. After this, they assist in ad-hoc or scheduled querying and reporting.

Data Consumption

Netflix studio partners rely on data for decision making and collaboration during the production phases, for which the Studio Tech Solutions team has to ensure real-time reports.

The Genesis is a Semantic Data Layer created by the team to map data points in Data Sourced Definitions to generate the trackers’ SQL. Genesis joins, aggregates, formats and filters data based on what is available in the Data Source Definitions. Genesis currently powers 240+ trackers.

The generated queries are used for multiple trackers in Workflow Definitions to create data movement workflows managed through Netflix Big Data Scheduler, powered by Titus. The scheduler executes Netflix queries and moves the results to a data tool – a Google Sheet Tab, Airtable base, or Tableau dashboard.

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Data Consumption Overview

Now, do you finally comprehend the price of binge-watching? Tons and tons of data management programmes.

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Avi Gopani is a technology journalist that seeks to analyse industry trends and developments from an interdisciplinary perspective at Analytics India Magazine. Her articles chronicle cultural, political and social stories that are curated with a focus on the evolving technologies of artificial intelligence and data analytics.

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All About Netflix’s Data Management Systems (2024)

FAQs

What database management system does Netflix use? ›

Netflix utilizes two different database systems namely MySql and Apache Cassandra. My SQL is a relational database management system(RDBMS) and Cassandra is NoSql system. MySql is used to store user information such as billing information, transactions as these need asset compliance.

What is all about Netflix data? ›

You can watch about 4 hours per GB of data. Wi-Fi Only: Stream only while connected to Wi-Fi. Save Data: Watch about 6 hours per GB of data.

Is Netflix data structured or unstructured? ›

Unstructured data is therefore much more difficult to interpret and often a case for Data Scientists. One confusion that is often made is between Big Data and unstructured data. Big Data is not necessarily unstructured, but can also be in structured form (e.g. streaming data at Netflix).

Where does Netflix store data? ›

Netflix uses AWS for nearly all its computing and storage needs, including databases, analytics, recommendation engines, video transcoding, and more — hundreds of functions that in total use more than 100,000 server instances on AWS.

How does Netflix protect data? ›

Netflix uses a technology called digital rights management (DRM) to encrypt its content and prevent unauthorized users from accessing it.

How much data does Netflix have stored? ›

They use 36 drives that can carry approximately 100 TB of details. These servers are capable of continuously storing and uploading between 10,000 and 20,000 movies. Over a thousand of these are spread across the world by Netflix.

Is Netflix data-driven? ›

The streaming service calls itself “a data-driven company since its inception,” so Netflix sticks to its data-driven philosophy.

How does Netflix maintain a high customer retention rate? ›

The personalization algorithm resets itself every 24 hours, optimizing the content so that users will keep discovering from Netflix's most updated catalog. Such features keep customers glued to their screens and ensure customer retention for the long term.

What is Netflix descriptive analytics? ›

A highly data-driven company, Netflix uses descriptive analytics to see what genres and TV shows interest their subscribers most. These insights inform decision-making in areas from new content creation to marketing campaigns, and even which production companies they work with.

Does Netflix use AWS or Azure? ›

AWS provides Netflix with the necessary infrastructure to deliver its content to users quickly, reliably, and scalable manner. Netflix uses several AWS services to ensure its users' seamless and personalized viewing experience. Let's look at some of these services. Netflix uses Amazon S3 to store its content.

Does Netflix have a data warehouse? ›

Our big data warehouse is on AWS S3. It has hundreds of thousands of datasets and hundreds of petabytes of data.

Why Netflix uses AWS? ›

Netflix relies on Amazon Web Services (AWS) to help it innovate with speed and consistently deliver best-in-class entertainment. A leading content producer, Netflix has used AWS to build a studio in the cloud.

Does Netflix share data with other companies? ›

Personal information is shared for third-party marketing. Traditional or contextual advertisem*nts are displayed. Personalised advertising is displayed. Data are collected by third-parties for their own purposes.

Is there a Netflix API? ›

The Netflix API is based on a dynamic scripting platform that handles thousands of changes per day.

How do streaming services store data? ›

Data is first processed by a streaming data platform such as Amazon Kinesis to extract real-time insights, and then persisted into a store like S3, where it can be transformed and loaded for a variety of batch processing use cases.

Does Netflix use NoSQL database? ›

Netflix uses three NoSQL tools: SimpleDB, HBase and Cassandra. “The reason why we use multiple NoSQL solutions is because each one is best suited for a specific set of use cases,” Izrailevsky writes.

Does Netflix use NoSQL? ›

Netflix uses NoSQL databases to store and manage massive amounts of data, including customer profiles, viewing histories, and content recommendations. NoSQL databases allow Netflix to handle large volumes of data and provide fast, reliable access to data across a distributed network.

What big data tools does Netflix use? ›

How Netflix uses data analytics? Netflix uses AI-powered algorithms to make predictions based on the user's watch history, search history, demographics, ratings, and preferences. These predictions shows with 80% accuracy what the user might be interested in seeing next.

Why does Netflix use Cassandra? ›

The team at Netflix decided to choose Apache Cassandra as the source of truth for storing annotations. Cassandra is an open-source, wide-column store, NoSQL distributed database that provides horizontal scalability.

How does Netflix use DynamoDB? ›

Amazon DynamoDB

DynamoDB is a NoSQL database that provides scalable, low-latency data access for applications. With DynamoDB, Netflix can store and retrieve user data quickly and easily, providing a personalized viewing experience for its users.

How big is the Netflix database? ›

They use 36 drives that can hold about 100 TB of data. These servers are capable of storing and streaming between 10,000 and 20,000 movies simultaneously. Netflix has about a thousand of these spread across the globe. Each one collects content to then be transmitted to various devices.

Does Netflix use Hadoop? ›

Hadoop has become the de facto standard for managing and processing hundreds of terabytes to petabytes of data. At Netflix, our Hadoop-based data warehouse is petabyte-scale, and growing rapidly.

Does Netflix use data warehousing? ›

At Netflix, our current data warehouse contains hundreds of Petabytes of data stored in AWS S3, and each day we ingest and create additional Petabytes.

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