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Your listings can suffer from many people giving a 4-star Airbnb value rating. The rest of the Airbnb rating categories are very straightforward, but value can sometimes leave hosts (and guests) scratching their heads! Even more frustrating is that often, when guests leave a low rating for “Value,” they don’t actually give a reason why. We find that the most common reason is that they feel like they aren’t getting enough bang for their buck. In peak seasons, as the prices go up, your accommodations probably stay the same, so guests paying higher prices might have a lower perception of the value they are receiving. How do you end this phenomenon and get 5-stars across the board?
How To Get A Better Airbnb Value Rating
Add Low-Cost Amenities
Before you grab your wallet and purchase a giant flat-screen TV, consider the little things your listing may be missing. Go take a look at your Manage Listing page on Airbnb and click on Amenities. How many boxes can you check with a low amount of effort? Consider adding as many “amenities” as possible, even if it is something as simple as shampoo or cooking oil. Guests seem to really be impressed by our listings when they show up and everything is ready for them to enjoy instead of having to run out to the store to buy salt & pepper.
Add Furniture & Décor
Sometimes guests may be underwhelmed by a listing that has very minimal furniture and decor. This may impact your value rating on Airbnb. While we advocate keeping your listing simple and clutter-free, it is always a good idea to consider if you have the essential furniture in place. Does every guest have a comfortable place to sit and relax? Is there a nightstand next to every bed and a place to charge their phone near it? Is there somewhere for them to hang their clothes and place their suitcase?
Make sure all the windows in your listing have window treatments, especially when it comes to bedrooms. Whether it be blinds, drapes, or shutters, it’s important for privacy and guests will feel safer if they don’t have to worry about prying eyes. Guests will appreciate the ability to sleep in if they want to. If you have a bare window, guests might be rudely awakened by sun in their eyes.
Similarly, you can add value by creating an inviting atmosphere with décor. Perhaps consider what vibe you want your listing to create, and then find décor that fits with that. For example, our cabins in the mountains are rustic themed with a hunting lodge type feel. Know your market and what people are looking for when traveling to your destination.
Consider The Cool Factor
For a great value rating on Airbnb, your listing should have one main feature that really sets it apart from the others. Is your listing in an amazing location? Then you probably don’t have to worry about adding a main feature because you already have one. If your feature is an amazing view, consider adding something that helps visitors enjoy that view, like outdoor seating or a heat source so it can be enjoyed during colder weather. If you don’t have an amazing location, then you should try to add an amenity that will make your listing stand out. This could be a hot tub, an outdoor lounge area, or even a pool table. Once you have figured out your best amenity, make sure it is included in your listing’s main photo and the listing title.
Get Smart
Another way to increase your Airbnb value rating is to add new technology that increases the guest’s experience and sense of luxury. Smart thermostats and smart locks provide an additional sense of modern luxury that could really impress your guests as well as adding energy efficiency and security for your property. Smart lighting will also give the guest the ability to create custom ambience and enhance their enjoyment inside your listing. Adding an Amazon Echo device so guests can use Alexa to interact with your smart devices also provides another level of convenience. A smart TV can help them access their favorite apps and streaming services.
What ways do you add to your Airbnb value rating? Tell us in the comments.
FAQs
Airbnb allows guests to rate their stay across six individual categories and one overall rating on a scale of one to five stars. The Airbnb value rating is one of those six individual ratings. Airbnb defines value as “did the guest feel that the listing provided good value for the price?”.
What is an example of a 5 star review for Airbnb host? ›
5-star review! Clean, quiet, communicative, and respectful. Couldn't ask for a better guest. We had such a great time hosting you. Everything went smoothly and the place was left in tip-top shape.
What is the rating scale for Airbnb? ›
For every review, you'll find the overall star rating given by the guests, on a scale from 1 to 5. The overall rating section will show the relative distribution of star ratings. We also show an average rating for each of these subcategories: Cleanliness, Accuracy, Check-in, Communication, Location, and Value.
What is the rating problem on Airbnb? ›
With most listings ranking above 4.5 stars, guests say they can have trouble discerning what separates a 4.6-star property from a 4.8-star property. Many guests say they don't feel comfortable leaving honest reviews for fear of harming the host.
How do I know my Airbnb rating? ›
All you have to do is log into your Airbnb account and click on the “Reviews” tab. This will show you all of the reviews that guests have left for you, as well as an overall rating out of five stars. You can also view individual ratings for each category such as cleanliness, communication, accuracy and value.
How do I increase my Airbnb value score? ›
A lower score indicates that it might not be worth the price you've set, so you can try to reduce the price and see if that gets you positive points. Alternatively, you can also check if you can add any additional ammenities to your home, which might increase the value.
What is an example of a bad Airbnb guest review? ›
I regret having to leave a negative review, but I do not recommend hosting this guest at all. (Guest name) was polite in the beginning but did not comply with any of our house rules, such as house parties, locking the door when leaving, and our no pets policy.
What is an example of a bad review for Airbnb guest? ›
20 Negative Airbnb Guest Review Samples. We were hoping for a more positive outcome from our hosting of [guest name], but that did not happen. They had trouble communicating, and they broke numerous of the house rules while they were there. The conduct of [guest name] during their stay was really disappointing.
Is 4.5 a bad Airbnb rating? ›
A 4.5 average means you should carefully read between the lines of what the previous guests wrote. A 4 average means you should probably reconsider staying.
Do Airbnb hosts know your rating? ›
Your detailed ratings for past stays, as well as your overall category and averaged ratings across stays, can only be read by Hosts when you request or book a stay with them in the future. Categories with positive ratings (4-5) will be displayed with a check mark and negative ratings (1-3) with a warning icon.
In addition to written reviews, star ratings are a quick way for guests to give you feedback. Guests can rate a stay or Experience in categories from 1 to 5 stars.
What is the 4.7 rating on Airbnb? ›
To be a Superhost you need to achieve a rating of over 4.8 stars, and the average Airbnb rating is 4.7. This means that a property with a rating lower than 4.5 stars – an amazing score on any other platform – can ring alarm bells with some users.
Can Airbnb hosts delete bad reviews? ›
While you can't remove a review, you can report it if you think it violates our Reviews Policy. Feel free to respond with more context or to provide your own perspective, so long as you, too, follow the Reviews Policy.
Why are Airbnb failing? ›
Because there are so many more listings now, Airbnb hosts say they are watching their bookings plummet. The flood of new hosts has meant fewer can earn good money. “Now, the markets are completely oversaturated,” says Melody Wright, founder of mortgage strategy and technology company Huringa.
What is a good response to a bad Airbnb review? ›
Like this: 'thank you for your feedback' or 'I am always looking to improve as a host so I appreciate your honest feedback' or 'I always hope to improve my listing to make sure my guests have wonderful experiences. '
Is 4.7 a good Airbnb rating? ›
To be a Superhost you need to achieve a rating of over 4.8 stars, and the average Airbnb rating is 4.7.
Is 4.6 a bad Airbnb rating? ›
If a review is less than 5-stars, it is seen as a sign that there are major problems with the property or host. According to some observations, the average Airbnb host quality score is 4.7. If an account's rating falls below 4.6 stars, this is a serious sign to a host.
