Airbnb Statistics [2023]: User & Market Growth Data (2024)

Last Updated: August 3, 2022

Highlights. Airbnb statistics indicate the travel booking site has recovered from the losses of 2020 with a 280.2% increase in net income in 2021.

Corporate revenue for the second quarter of 2022 totaled $2.104 billion.
Airbnb is valued at over $70 billion as of August 2022, down 34.3% since the start of the year.
The average host earned $13,800 in 2021.
Over 60% of U.S. hosts say they rent out their primary home while they’re on vacation.
Over 4 million hosts have 6 million listings on Airbnb.

For further context, see our report on the Vacation Rental Industry.

Airbnb Booking Statistics

Since its founding in 2007, Airbnb usership has expanded to over 220 countries as part of the “sharing economy.”

Airbnb broke its own booking record in the second quarter of 2022 when guests collectively booked 103.7 million stays (including Experiences).
The gross booking value for 2022 Q2 was $17.0 billion.
Bookings in 2022 Q2 were up 27% year-over-year (YoY).
Over 150 million worldwide users have booked over one (1) billion stays.
The average Airbnb rental in the U.S. is booked 21 nights per month.
45% of bookings on Airbnb are for at least one (1) week.
Airbnb includes listings from over 100,000 cities.
The average U.S. Airbnb occupancy rate was 48% in 2021.

Airbnb Business Statistics

Airbnb’s biggest competitor in online travel booking is Booking.com. Airbnb was first incorporated in 2008 as AirBed & Breakfast, Inc. (changed to Airbnb, Inc. in 2010).

Airbnb’s 2022 second quarter revenue totaled $2,104,100,000.
The company’s quarterly revenue increased 39.4% 2022 Q1 to Q2 and 57.6% YoY.
Competitor Booking Holdings (Booking.com, KAYAK, Priceline.com, etc.) surpassed Airbnb’s 2022 Q1 revenue by 78.6%.
Expedia Group (Vrbo, Hotels.com, Orbitz, etc.) revenue surpassed Airbnb’s by 49.0%.
The company has 810,743 followers on Twitter, which is more than three (3) times as many as Booking.com has.
Airbnb works with 8,700 third-party partners.
400,000 companies directly engage with Airbnb to manage travel for their employees.
Airbnb has over 400 agreements with local and national governments to automate the collection of tourism taxes, collecting over $2 billion in tourism-related taxes through these agreements.

Airbnb Guest Statistics

More guests are booking longer stays, indicating a market among “digital nomads” (i.e., remote workers who travel indefinitely).

Guests were 18.4% more likely to stay in their Airbnb for at least a week in 2021 compared to 2019.
Over one (1) year, 100,000 guests stayed in the same Airbnb for over three (3) months.
54% of Airbnb guests are female.
36% of guests are between the ages of 25 and 34.
15% are between 18 and 24; 13% are aged 55 and older.
95% of surveyed guests choose Airbnb for ease and security of payment.
86% say the location of their Airbnb is more convenient than a hotel.
77% want to live like locals.
64% agree that home-sharing is more ecological or environmentally friendly.
43% indicate functionality is their top valued amenity.

Airbnb Host Statistics

Women are more likely to register as hosts and are consistently rated as the best hosts on Airbnb.

There are 4 million hosts worldwide.
85% of hosts are located outside the United States.
Over 60% of hosts are women.
Nationwide, the average host earns $99.00 per night for a private room with up to two (2) guests.
For entire units with up to four (4) guests, hosts earn an average $242 per night.
The average host earns $13,800 annually.
Over 60% of hosts in the U.S. say they rent out their primary residence while they’re on vacation.
Average annual earnings among hosts have increased 43.8% since 2021.
Hosts have collectively earned over $150 billion.
22% of hosts indicate they chose to host after first being an Airbnb guest.
The fastest-growing host demographic is seniors, with over 400,000 senior hosts.
Hosts can insure their property for up to $1 million through the AirCover program.

Unique Stays on Airbnb, Selected Categories
Type of Property	Number of Listings
Cabin	240,000
Farm	150,000
Tiny Home	60,000
Camper	12,500
Earth Home	4,000
Yurt	3,800
Castle	2,600
Treehouse	2,500
Houseboat	2,000
Mansion	1,500
Private Island	1,200
Shepherd’s Hut	1,100
Cave	750
Tower	200
Windmill	190

Airbnb Plus Program

Airbnb’s Plus Program identifies exceptional Hosts. To qualify, Hosts and properties have to maintain several status requirements and pass a 100-point in-person inspection.

Airbnb Experiences

Experiences are host-led activities. Travel restrictions in 2020 prompted the launch of Online Experiences as a way for hosts to lead activities virtually.

Experience hosts earn an average of $10,000 per year.
Online Experiences offer tours and classes similar to the Experiences program, except all events are hosted via Zoom.
56% of hosts use Online Experiences to supplement their income from a part-time or full-time job.
More than 80% of Online Experience guests attend from outside the host’s home country.
Over the holidays, Airbnb partnered with Santa Visits USA to launch a special initiative offering Online Experiences with Santa, including Virtual Visit and Story Time with Santa, Sign Language Santa, and Mama Claus Holiday Joy.

Airbnb Home-Sharing Trends

Hosts and commercial operators listing multiple properties for rent represent one of Airbnb’s fastest-growing segments.

Eco-friendly stays increased 141% from 2018 to 2019.
Hosts with 10 or more properties generate a quarter of multi-host revenue.
81% of Airbnb’s revenue in 2017 came from whole-unit rentals where the owner was not present during the guest’s stay.
Revenue growth for whole-unit rentals increased by an average of 76% each year from 2017 to 2020.

Regulating Airbnb

In 2019, Airbnb became heavily regulated, restricted or made illegal altogether in many cities where it previously had very high numbers of listings and bookings.

Airbnb suspended 6,600 guest users in 2021 as a result of its temporary party ban; Airbnb codified a permanent ban in July 2022.
Due to increasing regulations, growth is slow or not occurring at all in some of Airbnb’s former top cities.
Between 2017 and 2019, listings in New York City fell 7.1% and listings in San Francisco fell 16.7%.
In 2015, over 10% of all active listings were in New York City, London, and Paris.
In early 2020, less than 3% of all active listings were in New York City, London, and Paris.

Short-Term Rental Regulations, Selected Markets
Location	Laws & Regulations
Barcelona, Spain	Property owners must have a city-approved license to rent their property on Airbnb.
Las Vegas, Nevada	Primary residents must have a permit and must remain present during any short-term stay. Real estate agents cannot rent out a property for less than 31 days.
Los Angeles, California	Hosts may only rent out their primary residences (where they live for more than 6 months out of the year); furthermore Hosts may rent no more than 120 days per year.
New York City	Hosts renting for less than 30 days must be permanent residents. While Hosting, they must occupy the property, and they may not Host more than one property at a time.
Paris, France	Listings must have a registration number to ensure compliance, and apartments may only be rented out for 120 days a year.
San Francisco, California	Hosts must be permanent residents and live on the property for a minimum 275 nights per year. They may not have more than one listing or rent out for more than 90 nights each year.
Santa Monica, California	Hosts must occupy the property during renter stay. They must also register for a business license and pay 14% of their revenue to the City.

Airbnb Corporate Statistics

Airbnb had to eliminate more than 25% of its workforce as a result of COVID travel restrictions. While they have since reestablished many positions, they still don’t have as many employees as they did at the end of 2019.

6,132 employees work for Airbnb in 27 cities worldwide.
Airbnb hired 535 new employees in 2021, increasing their workforce 9.56% YoY.
47.2% of employees are women in the binary†; women fill 41.6% of leadership roles.
Airbnb employs 1,675 engineers; 27.5% of them are women.
13.3% of Airbnb’s US-based employees are from underrepresented populations.
Airbnb scored 100/100 on the American Association of People with Disabilities’ Disability Equality Index® in 2021 and 2022.
1,000 employees surveyed gave Airbnb 3.8 out of 5 stars when scoring career opportunities, salary/benefits, management, culture/values, and work/life balance.
75% of Airbnb employees felt their pay was fair.

†Airbnb collected binary-only gender data until 2020; 2021 employee surveys allow respondents to self-identify their gender.

Airbnb Corporate Diversity
Demographic	Overall Representation	Leadership Representation
Women, in the binary	47.2%	41.6%
Underrepresented Minority	13.3%	15.2%
American Indian or Alaska Native	0.4%	0.0%
Asian	44.6%	27.9%
Black or African American	5.1%	7.8%
Hispanic or Latino	8.0%	7.4%
Native Hawaiian or Pacific Islander	40.0%	**
Two or More Races – UM*	2.5%	**
Two or More Races – NonUM	2.7%	**
White	41.5%	56.1%
Decline to State or Provide	2.0%	2.0%

*Underrepresented Minority
***Insufficient data

Airbnb Lobbying Statistics

Airbnb has a vested interest in public policy, such as legislation regarding travel, housing, and corporate taxes.

In 2022, as of the second fiscal quarter, Airbnb spent $480,000 on lobbying.
In 2021, Airbnb spent $660,000 on federal lobbying.
Airbnb’s lobbying expenditures in 2022 surpass 2021’s average quarterly expenditures by 45.5%.
Airbnb works with three (3) lobbying firms that focus mainly on public policy as it relates to taxes, telecommunications, and travel & tourism.
In 2022, Airbnb lobbyists have focused on nine (9) government bodies, including the Department of Housing & Urban Development and the Consumer Product Safety Commission.

Airbnb & COVID-19

Airbnb’s revenue took a massive hit from quarantines and lockdowns throughout 2020. As a result, the company postponed its initial public offering (IPO).

In the second fiscal quarter of 2022, there were 50% more active listings for non-urban destinations than there were in 2019 Q2.
Airbnb’s valuation decreased 48.6%, from $35 billion to $18 billion, from January to May 2020.
Airbnb may have lost up to 54% of its overall revenue due to the novel coronavirus.
Booking rates dipped by 85% at one point in 2020.
Optimistic investors, contributed an additional* $2 billion to the company’s IPO fund after March of 2020.
In August of 2020, Airbnb enacted a global ban on gatherings of more than 16 people at Airbnb listed properties “until further notice”.
The $1 billion-dollar Airbnb Host Endowment launched in October 2020 with the purpose of providing emergency funds, educational grants, and other support to hosts and their families.

*In addition to the $6.4 billion previously raised across 22 funding rounds.

Sources

Turning Your Traditional Rental Into an Airbnb

A Guide to Illegal Rental Units

Vacation Rental Industry Statistics