Ad Age on LinkedIn: LVMH hires Publicis Groupe for media accounts including Louis Vuitton | 10 comments (2024)

FAQs

Who is the ad agency for LVMH? ›

LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology‍

Jobs. Julie Nollet has 2 current jobs as Chief Marketing Officer at Hennessy Maison - LVMH and Commercial And Marketing Director, Moët Hennessy Europe at LVMH .

Louis Vuitton adopts a premium pricing approach to price its items since the brand's target clientele are elite and upper-middle class. Customers are willing to pay high costs since the brand and its goods make a fashion statement. Demographic segmentation was employed by Louis Vuitton to separate the market.

Positioning: LVMH positions its brands as luxury and exclusive, with a focus on quality, craftsmanship, and innovation. The company's brands are positioned as aspirational and iconic, with a rich heritage and a strong association with high-end luxury.

They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Louis Vuitton last advertised a new product in March, 2023.

LVMH controls around 60 subsidiaries that manage 75 luxury brands. In addition to Louis Vuitton and Moët Hennessy, LVMH's portfolio includes Tiffany & Co., Christian Dior, Fendi, Givenchy, Marc Jacobs, Stella McCartney, Loewe, Loro Piana, Kenzo, Celine, Sephora, Princess Yachts, TAG Heuer, and Bulgari.

Bernard Arnault oversees the LVMH empire of 75 fashion and cosmetics brands, including Louis Vuitton and Sephora. LVMH acquired American jeweler Tiffany & Co in 2021 for $15.8 billion, believed to be the biggest luxury brand acquisition ever.

LVMH Moët Hennessy Louis Vuitton CFO Jean-Jacques Guiony has expressed some optimism over the outlook for the luxury-goods group's Cognac business in the US.

Stéphane Rinderknech, Chairman and Chief Executive Officer of LVMH Hospitality Excellence and LVMH Beauty Division.

The demographic profile of Louis Vuitton's target market includes people between the ages of 25 and 54 who stand out for having sophisticated tastes and sizable disposable incomes.

What is Louis Vuitton target market age? ›

In terms of demographic segmentation, Louis Vuitton targets individuals within a specific age and income bracket. Typically, the brand caters to consumers aged between 30 to 50 years - individuals who are established in their careers and have substantial purchasing power.

Louis Vuitton employs a skimming pricing strategy, setting high initial prices for its products and maintaining them even as competitors enter the market. This approach allows the brand to maintain its luxurious image and appeal to consumers who value exclusivity.

Created in 1987, the LVMH Group today comprises more than 75 exceptional Maisons, each of which creates high-quality products. It is the only group present in all five major sectors of the luxury market: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry and Selective Retailing.

They indicate that LVMH is following a diversification strategy with its entire portfolio. The company is aiming to maintain its brand image and the premium quality of all its products. As a result, it could use innovation and generate new technologies to achieve its objectives and projects.

Quality is a pillar of LVMH's success. Each of the Group's 75 Maisons cultivates the highest level of quality in their products and services, not simply to maintain it year after year but also to elevate it as we continually set even higher standards.

Luxury jewelry retailer Tiffany & Co. has named Ogilvy & Mather Worldwide as its global creative agency of record. The brand began an agency search last October, saying it wanted help from an external agency "in addition to our internal marketing department."

Wieden+Kennedy (W+K; /ˈwaɪdən-/ earlier styled Wieden & Kennedy) is an American independent global advertising agency best known for its work for Nike.

This season, Louis Vuitton continues to set trends, further underscored by the recent announcement of Saoirse Ronan as the new global brand ambassador, solidifying the label's status in the luxury fashion realm.

Along with Cashmere, which was founded in 2003 and has built a reputation for reaching multicultural millennial consumers, Taco Bell will continue working with independent creative agency Deutsch LA and PR giant Edelman, per Ad Age.