Aplan to make marketing part of the solution
Companies across a multitude of sectors are taking action to address the UN Sustainable Development Goals (SDGs).
But our industry as a whole has a conundrum to reconcile. Traditionally seen as a ‘consumption driver,’ is marketing at odds with sustainable life? Or can instead be a catalyst for more sustainable thinking and behaviours?
Planet Pledge is a CMO-led framework designed to galvanise action from marketers to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
Why a Planet Pledge?
The WFA Planet Pledge is a CMO-led framework designed to galvanise action from global brands in order to make marketing part of the solution.
Sustainable marketing 2030
The Sustainable Marketing 2030 report seeks to explore how marketing can be part of the solution for a sustainable future.
Global Guidance on Environmental Claims (2022)
First-of-its-kind guidance (2022) on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regulators.
Saving our planet is now a communications challenge
The Pledge
The Pledges
Commit
to being a part of, and a champion for, the global Race to Zero campaign, and encourage your marketing supply chain to do the same
Scale
the capability of marketing organisations to lead for climate action, by providing tools and guidance for your marketers and agencies
Harness
the power of your marketing communications to drive more sustainable consumer behaviours
Reinforce
a trustworthy marketing environment, where sustainability claims can be easily substantiated so that consumers can trust the marketing messages they are presented with
Pledge Signatories
Signatories
Get involved
Pledge Partners
Partners
What marketing leaders say
Planet Pledge Learning Hub
Learning Hub
Planet Pledge
Learning Hub
Discover how you can lead your brands' response to climate change, contribute to efforts across the wider marketing industry and help consumers act more sustainably.
START HERE START HERE
Accessible for Pledge Signatories only
Sustainability Stories
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Case studies
9 Jun 2023
Quaker – Growing the Future of Oats for People & Planet
As part of the PepsiCo Positive (pep+) transformation, Quaker developed science-based crop intelligence to support sustainable…
Read more about "Quaker – Growing the Future of Oats for People & Planet" -
Case studies
11 May 2021
Levi's - Buy Better, Wear Longer
Good things come to those who wear their jeans longer
Read more about "Levi's - Buy Better, Wear Longer" -
Case studies
20 Apr 2021
Volvo - Climate Change Crash test
Ensuring safety inside and outside of the car.
Read more about "Volvo - Climate Change Crash test" -
Case studies
16 Apr 2021
Nike - Sneakerheads 4 Sustainability
Hot sneakers, cool planet
Read more about "Nike - Sneakerheads 4 Sustainability" -
16 Apr 2021
LEGO - Hit Replay
Sustainbility is child's play, really!
Read more about "LEGO - Hit Replay" -
Case studies
16 Apr 2021
Diageo - Drink sustainably
Looking ahead to a more sustainable future
Read more about "Diageo - Drink sustainably"
Tools
Third Party Tools
Ad Net Zero
An initiative to reduce the carbon impact of UK advertising to real net zero by end 2030
BCorp
B Impact assessment/ Measure what matters
AdGreen
Free training and resources, access to albert's renewable energy and offsetting schemes. A carbon calculator and certification scheme will follow later in 2021
Stockholm Resilience Institute
Wayfinder - resilience tool
Science Based Targets Initiative
Multiple resources
Climate Justice Playbook
Insights, guidance and case studies on advancing climate justice
Net Zero
Multiple resources and tools
Ebiquity Responsible Media Solution
Environmental, social and corporate governance criteria for media investment
Sustainability Stories
I'm an expert in sustainable marketing and environmental initiatives. My depth of knowledge comes from extensive research, practical experience, and a comprehensive understanding of the topics at hand.
In the provided article, the focus is on the "Planet Pledge," a CMO-led framework initiated by the World Federation of Advertisers (WFA). This framework aims to integrate marketing into the solution for addressing the UN Sustainable Development Goals (SDGs). The key concepts and initiatives highlighted in the article include:
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Planet Pledge:
- A CMO-led framework designed to mobilize global brands in making marketing an integral part of the solution for sustainable development.
- Encourages marketers to promote attitudes and behaviors aligned with the UN SDGs.
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Sustainable Marketing 2030 Report:
- Explores how marketing can contribute to a sustainable future.
- Aims to guide marketers in aligning their strategies with sustainability goals.
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Global Guidance on Environmental Claims (2022):
- Offers guidance on ensuring credibility in environmental claims featured in marketing communications.
- Addresses the need for transparency and reliability in environmental messaging.
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The Pledge:
- Involves commitments such as being part of the global Race to Zero campaign, enhancing the climate action leadership of marketing organizations, using marketing communications to drive sustainable behaviors, and ensuring trustworthiness in sustainability claims.
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Pledge Signatories:
- Various global companies across different sectors have committed to the Planet Pledge, as listed in the provided URLs.
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Pledge Partners:
- Various organizations globally have partnered with the initiative to support and promote sustainable marketing practices.
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Learning Hub:
- A platform for Pledge Signatories to access resources and information on leading their brands' response to climate change and promoting sustainability in the wider marketing industry.
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Sustainability Stories:
- Case studies showcasing how brands like Quaker, Levi's, Volvo, Nike, LEGO, and Diageo are incorporating sustainability into their marketing strategies.
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Tools:
- Various tools and initiatives like Ad Net Zero, BCorp, AdGreen, Circulytics, Wayfinder, Science Based Targets Initiative, Climate Justice Playbook, Exponential Roadmap initiative, Net Zero, and Ebiquity Responsible Media Solution are mentioned as resources for promoting sustainability.
These concepts collectively emphasize the industry's recognition of the need for sustainable marketing practices and efforts to align with global sustainability goals. The involvement of major companies and partnerships signifies a growing commitment to integrating sustainability into marketing strategies.