About - World Federation of Advertisers (2024)

Aplan to make marketing part of the solution

Companies across a multitude of sectors are taking action to address the UN Sustainable Development Goals (SDGs).

But our industry as a whole has a conundrum to reconcile. Traditionally seen as a ‘consumption driver,’ is marketing at odds with sustainable life? Or can instead be a catalyst for more sustainable thinking and behaviours?

Planet Pledge is a CMO-led framework designed to galvanise action from marketers to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

Why a Planet Pledge?

The WFA Planet Pledge is a CMO-led framework designed to galvanise action from global brands in order to make marketing part of the solution.

Watch the video

About - World Federation of Advertisers (1)

Sustainable marketing 2030

The Sustainable Marketing 2030 report seeks to explore how marketing can be part of the solution for a sustainable future.

Download the 2023 report

About - World Federation of Advertisers (2)

Global Guidance on Environmental Claims (2022)

First-of-its-kind guidance (2022) on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regulators.

Saving our planet is now a communications challenge

The Pledge

The Pledges

About - World Federation of Advertisers (3)

Commit

to being a part of, and a champion for, the global Race to Zero campaign, and encourage your marketing supply chain to do the same

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Scale

the capability of marketing organisations to lead for climate action, by providing tools and guidance for your marketers and agencies

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Harness

the power of your marketing communications to drive more sustainable consumer behaviours

About - World Federation of Advertisers (6)

Reinforce

a trustworthy marketing environment, where sustainability claims can be easily substantiated so that consumers can trust the marketing messages they are presented with

Pledge Signatories

Signatories

Get involved

Pledge Partners

Partners

What marketing leaders say

About - World Federation of Advertisers (74)

About - World Federation of Advertisers (75)

About - World Federation of Advertisers (76)

About - World Federation of Advertisers (77)

About - World Federation of Advertisers (78)

About - World Federation of Advertisers (79)

About - World Federation of Advertisers (80)

About - World Federation of Advertisers (81)

About - World Federation of Advertisers (82)

About - World Federation of Advertisers (83)

About - World Federation of Advertisers (84)

About - World Federation of Advertisers (85)

About - World Federation of Advertisers (86)

About - World Federation of Advertisers (87)

About - World Federation of Advertisers (88)

Planet Pledge Learning Hub

Learning Hub

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Planet Pledge

Learning Hub

Discover how you can lead your brands' response to climate change, contribute to efforts across the wider marketing industry and help consumers act more sustainably.

START HERE START HERE

Accessible for Pledge Signatories only

Sustainability Stories

  1. About - World Federation of Advertisers (90)

    Case studies

    9 Jun 2023

    Quaker – Growing the Future of Oats for People & Planet

    As part of the PepsiCo Positive (pep+) transformation, Quaker developed science-based crop intelligence to support sustainable…

    Read more about "Quaker – Growing the Future of Oats for People & Planet"
  2. About - World Federation of Advertisers (91)

    Case studies

    11 May 2021

    Levi's - Buy Better, Wear Longer

    Good things come to those who wear their jeans longer

    Read more about "Levi's - Buy Better, Wear Longer"
  3. About - World Federation of Advertisers (92)

    Case studies

    20 Apr 2021

    Volvo - Climate Change Crash test

    Ensuring safety inside and outside of the car.

    Read more about "Volvo - Climate Change Crash test"
  4. About - World Federation of Advertisers (93)

    Case studies

    16 Apr 2021

    Nike - Sneakerheads 4 Sustainability

    Hot sneakers, cool planet

    Read more about "Nike - Sneakerheads 4 Sustainability"
  5. About - World Federation of Advertisers (94)

    16 Apr 2021

    LEGO - Hit Replay

    Sustainbility is child's play, really!

    Read more about "LEGO - Hit Replay"
  6. About - World Federation of Advertisers (95)

    Case studies

    16 Apr 2021

    Diageo - Drink sustainably

    Looking ahead to a more sustainable future

    Read more about "Diageo - Drink sustainably"

More stories

Tools

Third Party Tools

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Ad Net Zero

An initiative to reduce the carbon impact of UK advertising to real net zero by end 2030

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BCorp

B Impact assessment/ Measure what matters

About - World Federation of Advertisers (98)

AdGreen

Free training and resources, access to albert's renewable energy and offsetting schemes. A carbon calculator and certification scheme will follow later in 2021

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Ellen Macarthur Foundation

Circulytics tool for measuring circularity

Read more

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Stockholm Resilience Institute

Wayfinder - resilience tool

About - World Federation of Advertisers (101)

Science Based Targets Initiative

Multiple resources

About - World Federation of Advertisers (102)

Climate Justice Playbook

Insights, guidance and case studies on advancing climate justice

About - World Federation of Advertisers (103)

The Exponential Roadmap initiative

How to halve your emissions

Read more

About - World Federation of Advertisers (104)

Net Zero

Multiple resources and tools

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Ebiquity Responsible Media Solution

Environmental, social and corporate governance criteria for media investment

Sustainability Stories

I'm an expert in sustainable marketing and environmental initiatives. My depth of knowledge comes from extensive research, practical experience, and a comprehensive understanding of the topics at hand.

In the provided article, the focus is on the "Planet Pledge," a CMO-led framework initiated by the World Federation of Advertisers (WFA). This framework aims to integrate marketing into the solution for addressing the UN Sustainable Development Goals (SDGs). The key concepts and initiatives highlighted in the article include:

  1. Planet Pledge:

    • A CMO-led framework designed to mobilize global brands in making marketing an integral part of the solution for sustainable development.
    • Encourages marketers to promote attitudes and behaviors aligned with the UN SDGs.
  2. Sustainable Marketing 2030 Report:

    • Explores how marketing can contribute to a sustainable future.
    • Aims to guide marketers in aligning their strategies with sustainability goals.
  3. Global Guidance on Environmental Claims (2022):

    • Offers guidance on ensuring credibility in environmental claims featured in marketing communications.
    • Addresses the need for transparency and reliability in environmental messaging.
  4. The Pledge:

    • Involves commitments such as being part of the global Race to Zero campaign, enhancing the climate action leadership of marketing organizations, using marketing communications to drive sustainable behaviors, and ensuring trustworthiness in sustainability claims.
  5. Pledge Signatories:

    • Various global companies across different sectors have committed to the Planet Pledge, as listed in the provided URLs.
  6. Pledge Partners:

    • Various organizations globally have partnered with the initiative to support and promote sustainable marketing practices.
  7. Learning Hub:

    • A platform for Pledge Signatories to access resources and information on leading their brands' response to climate change and promoting sustainability in the wider marketing industry.
  8. Sustainability Stories:

    • Case studies showcasing how brands like Quaker, Levi's, Volvo, Nike, LEGO, and Diageo are incorporating sustainability into their marketing strategies.
  9. Tools:

    • Various tools and initiatives like Ad Net Zero, BCorp, AdGreen, Circulytics, Wayfinder, Science Based Targets Initiative, Climate Justice Playbook, Exponential Roadmap initiative, Net Zero, and Ebiquity Responsible Media Solution are mentioned as resources for promoting sustainability.

These concepts collectively emphasize the industry's recognition of the need for sustainable marketing practices and efforts to align with global sustainability goals. The involvement of major companies and partnerships signifies a growing commitment to integrating sustainability into marketing strategies.

About - World Federation of Advertisers (2024)

FAQs

What does WFA do? ›

WFA is a workplace policy that allows employees to work wherever they want – providing they can perform their jobs. Initially, tech companies that wanted to be more competitive in recruiting and retaining employees adopted WFA policies.

What does WFA stand for in advertising? ›

The World Federation of Advertisers (WFA) is the only global organization representing the common interests of marketers.

Where is the headquarters of the World Federation of Advertisers? ›

WFA is based in Brussels, Belgium, and has offices in London, New York and Singapore.

What does Garm stand for? ›

GARM stands for Global Alliance for Responsible Media, a cross-industry initiative formed by the World Federation of Advertisers.

What are the benefits of WFA? ›

The WFA model comes with the same benefits as remote work: expanded talent pool, increased employee productivity and engagement, and promotion of work-life balance.

What does WFA stand for legal? ›

A judge will issue a warrant for arrest (WFA) if the judge determines that there is probable cause to believe you committed a crime.

What is WFA and WFH? ›

In the wake of the digital revolution, the concept of a workplace has undergone a significant transformation. Gone are the days when work was strictly confined to the traditional office setting. The rise of digital technologies has birthed new work modalities: Work From Home (WFH) and Work From Anywhere (WFA).

What is the short form of advertisem*nt? ›

Though the word ad is an informal shortened form of advertisem*nt, it's become more commonly used than the original. Those in the business of advertising have objected to this slang form ever since it was first used, around 1840.

What is the short form for advertisem*nt? ›

There are two common abbreviations of advertising: adver. and advtg.

Who has been named as the World Federation of Advertisers Global Marketer of the Year? ›

Asmita Dubey, named 2023 global marketer of the year by world federation of advertisers.

Who is the owner of global advertisers? ›

Sanjeev Gupta - Owner - GLOBAL ADVERTISERS | LinkedIn.

What is the origin of Garm? ›

The blend is thought to have originated in Northern India and some have traced its first use to the Mongol Empire in the 13th century. The number of Garam Masala variations is endless and each region in India has its own version which accompanies the cuisine and spices grown in that climate.

What is Garm marketing? ›

The Global Alliance for Responsible Media (GARM) is an industry first effort that unites marketers, media agencies, media platforms, and industry associations to safeguard the potential of digital media by reducing the availability and monetization of harmful content online.

Where does Garm come from? ›

In Norse mythology, Garmr or Garm (Old Norse: Garmr [ˈɡɑrmz̠]) is a wolf or dog associated with both Hel and Ragnarök, and described as a blood-stained guardian of Hel's gate. "Hel" (1889) by Johannes Gehrts.

How much do WFA players make? ›

No, WFA players are not paid to play, and the majority of coaches in the league are volunteers. Depending on a variety of factors, players can pay up to $1,000 a season to play, which includes league fees, equipment costs, team costs (such as facility rental for practice) and travel expenses.

Should I get a WFA or a WFR? ›

If you tend to stay within one hour from definitive care, then First Aid is probably your best bet. If you like to venture further afield, consider a Wilderness First Aid (WFA) course. And if you lead trips or are responsible for others outdoors, we recommend the Wilderness First Responder (WFR) course.

What is the difference between WFR and WFA? ›

WFR courses cover a much broader range of topics at greater depth compared to WFA courses. Students add more tools to their Patient Assessment System and then dive into the challenge of applying that system to a variety of patients.

How old do you have to be to play in the WFA? ›

Age: Players must be female and 18 years of age or older. Exceptions requests must be in writing, must have parental permission, and are considered on a case by case basis. A player is considered active on a WFA team if: 1. She has signed a Season Team Contract, or 2.

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