About Us (2024)

Our mission is to make impactful giving easier for all

Since 2001, we've empowered millions of donors by providing free access to data, tools, and resources to guide philanthropic decision-making.

With more than 225,000 charities rated, our comprehensive ratings shine a light on the cost-effectiveness and overall health of a charity’s programs, including measures of stability, efficiency, and sustainability. The metrics inform donors of not just where their dollars are going but what their dollars are doing.

Like the organizations we rate, we're a 501(c)(3) nonprofit, too. We don't charge the charities we evaluate, ensuring our ratings remain objective. In turn, we depend on the generosity of individuals, foundations, and corporations to fund our programs.

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About Us (2024)

FAQs

What do you write in about us? ›

Depending on your industry, there may be more things that you'd like to include to assert your brand's position in the market.
  1. Include your unique value proposition. ...
  2. Show your company's faces. ...
  3. Tell your brand story. ...
  4. Share what's happening behind the scenes. ...
  5. Let customers know where you are. ...
  6. Direct customer to the next action.

What is meant by about us? ›

An About Us page can include a wide array of information, but the most common sections to include are: Who you serve and what you do for them. Your brand story/history, including how you got started. Your mission and vision for the company.

What does a good about us page look like? ›

A good About page shares your unique story and gives people a glimpse into what it'd be like working with you (as an individual or company). It should be equally fun and meaningful to resonate with the intended audience. You can document your journey of starting a business with visuals to make the page more appealing.

What is about us in a company profile? ›

An About Us page is a section on a website that provides information about a company, organization, or individual. It is an opportunity to tell your brand's story, share your vision, history, values, and achievements, and introduce team members. This is where you build trust and credibility with customers.

How do I write perfect about me? ›

Gather ideas
  1. Start with the basics. About pages don't have to be cutesy or clever. ...
  2. Share your experience. What are you most proud of? ...
  3. Show your passion. Don't be afraid to get personal, especially in your bio. ...
  4. Link it up. ...
  5. Tell us what to do next. ...
  6. Make it sound like you. ...
  7. Be honest. ...
  8. Keep it short and sweet.

How do you start an about us paragraph? ›

  1. Step 1: Figure Out Everything Your Page Will Include.
  2. Step 2: Start With Your Mission Statement.
  3. Step 3: Explain What You Do and Offer in More Detail.
  4. Step 4: Map Out Your Company History.
  5. Step 5: Incorporate Your Values.
  6. Step 6: Include Visual Elements.
  7. Step 7: Tell Them What's Next.

Why choose us examples? ›

We are innovative and passionate about the work we do. We always come up with new ways to enrich your revenue to greater heights. Extraordinary and High Quality services: We have a supreme team who works rigorously to grown businesses beyond client's expectations.

Why an About Us page is important? ›

This page is your opportunity to introduce yourself to your potential customers. Use this precious piece of website real estate to establish credibility and build trust. Unless you are a large, well-known company, a visitor to your site may not know anything about you.

What is the difference between bio and about us? ›

The Bio Page: It's All About You

But your Bio page is more “you” focused than your About page. In fact, this is the main difference between the two. Your Bio page isn't a resume. It's a narrative discussion about why your customers should pick you.

What should I say on my about page? ›

Here's how to write an "About Me" page:
  • Consider your audience. As you begin to write your "About Me" page, consider who your target audience is. ...
  • Make it personal. ...
  • Share your values. ...
  • Add a photo. ...
  • Share your professional journey. ...
  • Include links. ...
  • Share any testimonials. ...
  • Provide your contact information.
Aug 2, 2023

What should I put on my About Me page? ›

An 'About Me' page should convey who you are, what your values and principles are, how you got to where you are, and why your product or service is important to you. If writing an 'About Me' page seems daunting, you can use an about us template to help you out.

What is business description examples? ›

Template: [Business name] is a [type of business] in [city, state, neighborhood]. We specialize in [service, search term]. Our experienced staff is eclectic and fun, and we keep up with the latest trends, so you don't have to.

What does a good company profile look like? ›

Write a comprehensive description of what your company offers. Explain top products and services, why you created them, and how they can help your customers or clients. This helps readers decide if your business actually has what they need. It's also a good section to link out to your company website or product pages.

What should I include in my company profile? ›

A good company profile should provide a complete overview of the business. It should offer a written representation of the company and reflect everything it offers. It should include your company's branding, history, culture and values; team members; products and services; contact information and testimonials.

What should an About Me page include? ›

For the most part, an 'About Me' template will include the following components:
  • Introduction. The introduction of your 'About Me' page is definitely one of the most important parts. ...
  • Mission statement. ...
  • Your story. ...
  • Your niche or competitive advantage. ...
  • Positive feedback or awards. ...
  • The value you provide.

What is the right way to write? ›

How to Write Good
  1. Avoid Alliteration. Always.
  2. Prepositions are not words to end sentences with.
  3. Avoid cliches like the plague. ...
  4. Employ the vernacular.
  5. Eschew ampersands & abbreviations, etc.
  6. Parenthetical remarks (however relevant) are unnecessary.
  7. It is wrong to ever split an infinitive.
  8. Contractions aren't necessary.

How do you write an About Us page for a restaurant? ›

Restaurant “About us” template

First paragraph: Tell your restaurant's story in a few words, what makes your place special, and why people should choose your business. Include your Unique Selling Proposition, name, and location. Second paragraph: Talk about your food.

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