About Us (2024)

Coalition Greenwich, a division of CRISIL, an S&P Global Company, is a leading global provider of strategic benchmarking, analytics and insights to the financial services industry.

We specialize in providing unique, high-value and actionable information to help our clients improve their business performance.

Our suite of analytics and insights encompass all key performance metrics and drivers: market share, revenue performance, client relationship share and quality, operational excellence, return on equity, brand perception, behavioral drivers, and industry evolution.

Our data, analytics and insights originate from three primary sources:

  • The influential buyers of financial services. These buy-side institutions include fund managers, hedge fund managers, pension funds, insurance companies, public sector entities, large corporations, and small and midsize businesses. The data collected includes market share, product usage, satisfaction across channels, and brand perception.
  • Banks, asset managers and third-party partners. The data includes financial and operational information relating to their revenue, pricing, client activities, costs, capital, and technology/digital transformation.
  • Our own unique research and analysis includes access to industry experts across the different product, financial and operational areas.

Our products and services focus on the key insights, metricsand advice our clients need to manage all aspects of their business and are organized across a 'Plan, Measure, Act, Promote, Digitize' workflow spectrum.

Specifically we help our clients:

About Us (1)

Our clients include nearly all of the leading investment banks, commercial banks and asset managers around the globe.

Our clients also include a rapidly growing number of technology firms, securities exchanges, information companies, government entities, and other participants in the financial services ecosystem.

CRISIL

CRISIL Limited, a leading, agile and innovative global analytics company is driven by its mission of making markets function better. CRISIL is majority owned by S&P Global Inc.

CRISIL operates from India, the United States (U.S.), the United Kingdom (U.K.), Argentina, Poland, China, Hong Kong, Singapore and the United Arab Emirates (UAE), and has global employee base of over 3000 professionals comprising analysts, data scientists, quants, technologists, and other top-draw talent from around the world.

In April 2023, CRISIL acquired Peter Lee Associates, an Australian research and consulting firm, that delivers benchmarking insights on market positioning, cross selling and intelligence on broader market trends through its research programs by engaging with senior business executives. Peter Lee Associates serves clients across top investment banks, corporate banks, commercial banks and asset managers predominantly in Australia and New Zealand.

To learn know more about CRISIL, click here.

About Us (2024)

FAQs

What do you write in about us? ›

Depending on your industry, there may be more things that you'd like to include to assert your brand's position in the market.
  1. Include your unique value proposition. ...
  2. Show your company's faces. ...
  3. Tell your brand story. ...
  4. Share what's happening behind the scenes. ...
  5. Let customers know where you are. ...
  6. Direct customer to the next action.

What is meant by about us? ›

An About Us page can include a wide array of information, but the most common sections to include are: Who you serve and what you do for them. Your brand story/history, including how you got started. Your mission and vision for the company.

What does a good about us page look like? ›

A good About page shares your unique story and gives people a glimpse into what it'd be like working with you (as an individual or company). It should be equally fun and meaningful to resonate with the intended audience. You can document your journey of starting a business with visuals to make the page more appealing.

What is about us in a company profile? ›

An About Us page is a section on a website that provides information about a company, organization, or individual. It is an opportunity to tell your brand's story, share your vision, history, values, and achievements, and introduce team members. This is where you build trust and credibility with customers.

How do I write perfect about me? ›

Gather ideas
  1. Start with the basics. About pages don't have to be cutesy or clever. ...
  2. Share your experience. What are you most proud of? ...
  3. Show your passion. Don't be afraid to get personal, especially in your bio. ...
  4. Link it up. ...
  5. Tell us what to do next. ...
  6. Make it sound like you. ...
  7. Be honest. ...
  8. Keep it short and sweet.

How do you start an about us paragraph? ›

  1. Step 1: Figure Out Everything Your Page Will Include.
  2. Step 2: Start With Your Mission Statement.
  3. Step 3: Explain What You Do and Offer in More Detail.
  4. Step 4: Map Out Your Company History.
  5. Step 5: Incorporate Your Values.
  6. Step 6: Include Visual Elements.
  7. Step 7: Tell Them What's Next.

Why choose us examples? ›

We are innovative and passionate about the work we do. We always come up with new ways to enrich your revenue to greater heights. Extraordinary and High Quality services: We have a supreme team who works rigorously to grown businesses beyond client's expectations.

Why an About Us page is important? ›

This page is your opportunity to introduce yourself to your potential customers. Use this precious piece of website real estate to establish credibility and build trust. Unless you are a large, well-known company, a visitor to your site may not know anything about you.

What is the difference between bio and about us? ›

The Bio Page: It's All About You

But your Bio page is more “you” focused than your About page. In fact, this is the main difference between the two. Your Bio page isn't a resume. It's a narrative discussion about why your customers should pick you.

What should I say on my about page? ›

Here's how to write an "About Me" page:
  • Consider your audience. As you begin to write your "About Me" page, consider who your target audience is. ...
  • Make it personal. ...
  • Share your values. ...
  • Add a photo. ...
  • Share your professional journey. ...
  • Include links. ...
  • Share any testimonials. ...
  • Provide your contact information.
Aug 2, 2023

What should I put on my About Me page? ›

An 'About Me' page should convey who you are, what your values and principles are, how you got to where you are, and why your product or service is important to you. If writing an 'About Me' page seems daunting, you can use an about us template to help you out.

What is business description examples? ›

Template: [Business name] is a [type of business] in [city, state, neighborhood]. We specialize in [service, search term]. Our experienced staff is eclectic and fun, and we keep up with the latest trends, so you don't have to.

What does a good company profile look like? ›

Write a comprehensive description of what your company offers. Explain top products and services, why you created them, and how they can help your customers or clients. This helps readers decide if your business actually has what they need. It's also a good section to link out to your company website or product pages.

What should I include in my company profile? ›

It should offer a written representation of the company and reflect everything it offers. It should include your company's branding, history, culture and values; team members; products and services; contact information and testimonials. Be sure to include relevant numbers and dates.

What should an About Me page include? ›

For the most part, an 'About Me' template will include the following components:
  • Introduction. The introduction of your 'About Me' page is definitely one of the most important parts. ...
  • Mission statement. ...
  • Your story. ...
  • Your niche or competitive advantage. ...
  • Positive feedback or awards. ...
  • The value you provide.

What is the right way to write? ›

How to Write Good
  1. Avoid Alliteration. Always.
  2. Prepositions are not words to end sentences with.
  3. Avoid cliches like the plague. ...
  4. Employ the vernacular.
  5. Eschew ampersands & abbreviations, etc.
  6. Parenthetical remarks (however relevant) are unnecessary.
  7. It is wrong to ever split an infinitive.
  8. Contractions aren't necessary.

How do you write an About Us page for a restaurant? ›

Restaurant “About us” template

First paragraph: Tell your restaurant's story in a few words, what makes your place special, and why people should choose your business. Include your Unique Selling Proposition, name, and location. Second paragraph: Talk about your food.

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