About | The Rogue Way (2024)

Rogue Fitness is the leading manufacturer of strength and conditioning equipment, including barbells, power racks, sleds, and accessories. Founded in a garage in 2006, the company has grown to over 1400 team members globally.

Rogue is the official equipment supplier of the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World’s Strongest Man competition. The company remains dedicated to serving the needs of serious athletes at every level, from the garage to the arena.

View Open Positions

The Industrial Revolution 2.0 is something we take a tremendous amount of pride in at Rogue. Our mission early on was as much philosophical as it was anything else. Since day one, we have worked to source locally whenever possible. Over the past few decades, many of our local communities have lost their factories and places where men and women took pride in what they made every day. Many of these communities have been left with empty Main streets and crisis of various sorts. With every product we have worked to source parts and materials in the following order of priority:

When reading about any product on the Rogue site, we encourage you to look for the “Made in the USA” logo and “Made in the USA” references in the Gear Specs to determine if it’s an American-made item.

We strongly believe that manufacturing creates an ecosystem that is unlike simply a service economy. Workers that earn a fair wage, in turn, have the ability to purchase more goods within that same ecosystem, bringing orders back into factories and sustaining the cycle. When we started Rogue in a garage, we really had no idea just how far we could go. The investment has always been in great people and new equipment.

These basic principles are what we’re talking about when we use the words, “Industrial Revolution 2.0.” It’s not some grand, abstract concept. It’s an understanding of the power of a self-sustaining community and the risks of breaking any one link in the chain. Without a factory, workers wind up unemployed or in service industry jobs for minimum wage. With less money to spend, they are more likely to purchase cheap, imported goods from large retail box stores. This leads to more orders going overseas, local businesses suffering, and fewer jobs. It’s a common reverse cycle with dire consequences.

This is why the Industrial Revolution 2.0 is something we believe in and maybe more importantly, something we feel a responsibility to help advance in our own community. To prove it, we built a campus right in the middle of downtown Columbus, Ohio—showing our loyalty to the city in which we started.

The Rogue mission really is pretty simple when it comes to principles, but it’s also not the “easy” way—otherwise, everyone would be doing it. What good thing ever came easy, though? One step in front of the other, we will take the mountain. See you on the other side.

ItalianStallion

Manhattan, New York

Best Lifting Equipment & Amazing Customer Service

The Rogue Ohio bar is second to none and a must-have for any serious lifter. The knurling on the Ohio bar provides a strong grip while deadlifting or doing rows, and the circumference of the overall bar is a perfect feel on the upper back when squatting. You can feel and see the quality of this product. Hands down the best bar I've ever used. What makes this Company even better is the tremendous amount of courtesy and help provided by their customer service team. I purchased a pair of squat shoes, but the package was taken from my apartment building. I contacted Rogue to explain my situation and they shipped a replacement pair the next day. Absolutely incredible that this Company cares about its customers and has kept this one for life. In a world where companies are cutting corners and squeezing the consumer, it's nice to see one do the right thing.

Yes, I recommend this product

Dancelot79

Coeur d'Alene, ID

Customer service is next level!!

Had a problem with some damage that occured during the shipping process. Rogue was swift, thorough, and empathetic in resolving the issue. All service and retail based companies around the world TAKE NOTE. Breath of fresh air here, thank you! I will be making every fitness equipment related purchase from Rogue moving forward...easy decision.

Yes, I recommend this product

Stybz

Waupaca Wisconsin USA

Great upgrade, 'Murica!

Made in USA, this bar will last me forever! I'm replacing a York curlbar which I've been using for over 40 years. I have a Ohio Bar also, both pieces are built to last a lifetime!

Yes, I recommend this product

BlackIron

Farmington Utah

No Complaints

I've had my garage gym now for just over a year. The rack, bench, rower and other accessories I purchased from Rogue are so freaking stout. They'll outlast me for sure.

Yes, I recommend this product

Zeke H

Minnesota

Pretty Unacceptable Customer Service

Was excited to purchase a power rack, several rack accessories, and a couple barbells to start a home gym from Rogue. I noticed there was a promotion to buy a bar with the rack and get some free OSO collars thrown in, but the bar options in the list was a different finish than the one I wanted (same price though).So I thought I would just reach out to Customer Service asking if I could still get some collars thrown in even if I got different bars, thinking that was a pretty straightforward, reasonable request.I talked to two different people, one on chat, and one on the phone, just a flat "no" from both of them, which was really surprising. One of the reasons was because of how certain things were bundled for shipping, so I asked if I just ordered the collars like normal, could I have the cost waived, but a flat "no" to that as well.Again, I don't believe my request was unreasonable, I was excited to purchase some quality, U.S.A. equipment, but now I'm not sure I will.

Bcgg

Wayne NJ

Horrible customer service

Ordered 10 days ago. They lost the order have zero initiative or urgency to locate or re process the order. All they can say is we haven’t heard back from supplier. What a joke this company is. Order elsewhere or pray nothing goes wrong.

Wavridr

Massachusetts

Great Product - Poor Customer Service

Recently bought several pieces of equipment from Rogue. Obviously the products are incredibly well made. However the squat stand came with (and is specified on the website) with “5/8” hardware. In the world of hardware, 5/8” means that you would use a 5/8” socket wrench. Instead, this is an inaccurate description. The head of the bolts and the nuts are 15/16”. This is NOT a socket that any normal socket set has, nor a size that a typical homeowner would have. I had to go to 3 different hardware stores to find one and NONE of them come on a 3/8” drive so you have to buy a 1/2” drive adapter. So $26 and 90 minutes later I was able to finally put the stand together. When I called Rogue, they could not have been less interested. Disappointing. But be aware that you are going to have to go buy these things to assemble your product.

Yes, I recommend this product

PBBI

Belgium

Europe

I reside in Belgium and am a huge fan of Rogue equipment and what you stand for as a company. Your gear is rock solid and fun to work with. You have an awesome EU distribution center and showroom in Belgium!!Congratulations and keep on rocking folks.

Yes, I recommend this product