About | Standard Life (2024)

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Who we are

Standard Life is a brand that has been trusted to look after people’s life savings and retirement needs for nearly 200 years.

Today, we serve millions of customers, who come to us directly, through advisersand through their employer pension scheme, and we’re proud of the consistent high-level of customer service we provide.

Looking for more detail on our recent history? Take a closer look with this handy diagram.

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About | Standard Life (1)

Our purpose

We’re part of Phoenix Group, the UK’s largest long-term savings and retirement business. We both share an aligned ambition to help every customer enjoy a life full of possibilities.

Overall, people are living longer and we can support them at every step in their financial future -whether they're looking to maximise their long-term savings, explore options to have an income in retirement, or better understand financial wellness, we'rehere to help.

We know we can’t achieve this without doing our part to build a strong and sustainable future. It’s why we are integrating sustainability into everything we do; from incorporating responsible investing into our solutions, to fostering an inclusive savings culture and improving financial wellbeing for all.

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Fight against fraud winner in the UK Customer Service Excellence Awards 2022

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Our Active Money Personal Pension has been awarded a Defaqto top rating of 5 stars

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Proud to be part of Phoenix Group; the UK's largest long-term savings and retirement business

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About | Standard Life (2024)

FAQs

How would you describe your standard of living? ›

Standard of living refers to the level of wealth, comfort, material goods, and necessities available to a certain socioeconomic class or geographic area. Quality of life, on the other hand, is a subjective term that can measure happiness.

What is your standard of life? ›

Standard of living generally refers to wealth, comfort, material goods, and necessities of certain classes in certain areas—or, more objectively, measures of income and consumption. Quality of life is more subjective and intangible. This happiness economic metric includes such things that impact human well-being.

What are 5 factors that determine standard of living? ›

Standard of living is a measure of the prosperity of, and quality of, life in a country. Various economic and noneconomic factors affect a nation's standard of living, including income, healthcare, education, housing, crime rates, environmental health, social services, and political and social freedoms.

What is standard way of life? ›

Standard of living is generally measured by standards such as inflation-adjusted income per person and poverty rate. Other measures such as access and quality of health care, income growth inequality, and educational standards are also used.

What is an example of quality of life? ›

For example, common facets of QoL include personal health (physical, mental, and spiritual), relationships, education status, work environment, social status, wealth, a sense of security and safety, freedom, autonomy in decision-making, social-belonging and their physical surroundings.

What are the benefits of standard of living? ›

Better quality of life: A high standard of living can improve the overall quality of life for individuals and societies, as it allows for more leisure time, access to cultural and social activities, and a sense of financial security.

What are some examples of standards? ›

Some examples of organizational standards include:
  • Code of ethics.
  • Health and safety policy.
  • Anti-discrimination and harassment guidelines.
  • Data privacy and security policy.
  • Employee training and development programs.
  • Performance management system.
  • Communication protocol.
  • Environmental sustainability policy.
Nov 22, 2023

What are the 4 standards of life? ›

The four standards used to measure the quality of life would be physical, emotional, mental, and social health.

What are standards and expectations in life? ›

Standards are less personal and about us, while expectations are more personal and about others. Therefore, when standards aren't met, we have the power to do something about it; when expectations aren't met, that power is in someone else's hands.

How would you describe the standard of living of people who cannot easily access necessities? ›

Poverty is defined as the state or condition where people and communities cannot meet a minimum standard of living because they lack the proper resources. These include (but aren't limited to) financial resources, basic healthcare and education, clean drinking water, and infrastructure.

What does it mean when you talk about a country's standard of living? ›

When economists talk about the standard of living, they are referring to the average quantity (and quality) of goods and services that people in a country can afford to consume.

What is a minimum standard of living? ›

A Minimum Essential Standard of Living (MESL) is derived from a negotiated consensus on what people believe is a minimum. It is a standard of living which meets an individual's / household's physical, psychological, social and spiritual needs.

How can we improve our standard of living? ›

Governments can improve the quality of life in their countries by offering affordable and accessible healthcare, investing in education, providing affordable housing, offering family-friendly policies, and putting laws into place for workers to earn living wages.

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