A top fund manager shares how he built a portfolio that outperforms in bull and bear markets — and shares 8 of his favorite investments to make now (2024)

In the two years and two months that Elias Erickson has run the Ninety One International Franchise Fund (ZIFIX), he's managed to outperform during several distinct market regimes.

His foreign-focused, large-cap growth fund is in the top 7% of its category in 2023 with a 14.9% gain compared to a 7% gain for its benchmark index, according to Morningstar. That follows a top-12% finish last year where it lost ground but beat its benchmark by 3.5 percentage points.

Despite all the changes in markets and the economy since August 2021, Erickson's track record has been a constant — as has his investing strategy.

"When we're thinking about macro, it's more from an adaptability, anti-fragility lens and constructing a portfolio that will be adaptable through a variety of different economic and macroeconomic environments," Erickson said in an interview with Insider. "And so we don't recalibrate the portfolio much year in, year out or rebalance it for different macro outlooks."

Target top-of-the-line stocks, but pay a fair price

Unlike many managers, Erickson only allows a few dozen stocks in his fund. His bottom-up stock selection process takes a careful look at each potential entrant to see if it's a high-quality business that can grow in any economic backdrop.

"We're looking for a combination of attributes with thresholds for each of those attributes being quite high, and that sets the profile of the fund apart," Erickson said. "It's on empirical measures, whether you're using style analytics tools or others. We have a much more statistically significant and consistent exposure to quality than our peers."

First, Erickson uses the eye test to ensure that a potential investment is differentiated from the rest of the pack. He's looking for a business' measurable, durable advantages — whether it's software code, patented technology, or global scale through a network built over decades.

Once he determines a business stands out among its competitors, he looks at its debt load and capital intensity to determine how it might fare in an economic downturn. But the best measure of a strong business is cash flow, Erickson said.

"We're focused on free cash flow per share as our measure of intrinsic value, and how that progresses through time is going to dictate whether or not we find the opportunity interesting," Erickson said. "All of the different attributes of our philosophy are built around increasing our conviction in the underlying progression of intrinsic value, again, as measured by cash flow."

Secondary metrics that Erickson uses include a company's internal rate of return (IRR) and enterprise value to EBIT or EBITDA. It's crucial to confirm that a stock is priced fairly relative to how much cash and earnings it will produce later to make sure all the good news isn't priced in.

"The critical thing is to find quality businesses, virtues in combination, and then not to overpay," Erickson said.

8 top investments to make now

Many US-based investors avoid international stocks entirely since the prevailing narrative is that the group is risky, given its heightened exposure to geopolitical conflict.

However, Erickson believes that's painting with too broad of a brush. Foreign stock indexes may have lagged the S&P 500 in recent years, but he said there are plenty of outstanding investing opportunities hiding overseas that can improve returns while diversifying a portfolio.

"For those that do have this home bias, that prefer the US, the competitive structure, the way that the economy is constructed, the US economy is replete with international businesses," Erickson said. "And so to participate in the US economy in a full sense, you need to own international businesses."

International stocks in four sectors look especially promising right now, Erickson said: consumer discretionary, consumer staples, healthcare, and information technology.

The portfolio manager said those groups have quality characteristics, are capital-light, and aren't overly dependent on external financing or the economy for their returns. Companies in these parts of the market can create growth on their own and often enjoy predictable recurring revenue.

One stock that Erickson loves is luxury goods maker Hermes (HESAY). The 186-year-old French fashion firm has a vertically integrated supply chain, he noted, meaning that it controls every aspect of its business. It's also less vulnerable in recessions than its peers, Erickson said.

"They have more waitlists for their handbags, and their clientele are the upper echelon of the affluent," Erickson said. "And so this creates an interesting asymmetry in their growth profile that they're more defensive than the typical luxury company in a market downturn but participate in all and sometimes more of the broader growth. And they do a very good job of balancing these paradoxes of scarcity and growth."

Defensive parts of the market like staples and healthcare also tend to hold up well in downturns since demand for their products and services doesn't usually wax and wane with the economy. He's especially interested in pharmaceuticals, medical devices, and healthcare services within that latter sector.

Erickson's largest holding is German software firm SAP (SAP), which is making a bigger push toward subscriptions with a multi-year conversion upgrade cycle for its enterprise resource planning (ERP) products. He believes that decision will drive stable sales for SAP for years to come.

Mastercard (MA) is Erickson's second-biggest position because it generates about two-thirds of its revenue outside the US. The credit card network has a massive competitive moat, Erickson noted, meaning that it's insulated from would-be competitors. It's also set to benefit from the continued boom in digital payments.

Lastly, semiconductor manufacturing titan TSMC (TSM) is a top-10 holding in Erickson's fund simply because it makes over half of all chips — including a staggering 85% of high-performance semis. An unmatched moat and rain-or-shine resilience makes TSMC a natural fit in the portfolio.

"To the extent that if an order is canceled and they have some capacity that frees up, there's a waiting list to get that capacity," Erickson said. "And so there's not much of a hiccup operationally when they do encounter some challenges. And so that speaks to some of the resilience characteristics that we look for."

A top fund manager shares how he built a portfolio that outperforms in bull and bear markets — and shares 8 of his favorite investments to make now (2024)

FAQs

Would you buy stock during a bear market why or why not? ›

The bottom line

When a bear strikes, you can see share prices falling hard and market values getting lower. Mentally, this may trigger your sense to "buy low," which is generally a smart thing to do.

What stocks go up in a bear market? ›

Defensive stock sectors including consumer staples, utilities, and health care tend to outperform during bear markets. Government bonds offer important diversification benefits and the potential of strong returns in a recession.

How do I protect my portfolio in bear market? ›

Here are seven things to do:
  1. Know that you have the resources to weather a crisis. ...
  2. Match your money to your goals. ...
  3. Remember: Downturns don't last. ...
  4. Keep your portfolio diversified. ...
  5. Don't miss out on market rebounds. ...
  6. Include cash in your kit. ...
  7. Find a financial professional you can count on.

Should you buy stock when bearish? ›

One thing to keep in mind during bear markets is that you aren't going to invest at the bottom. Buy stocks because you want to own the business for the long term, even if the share price goes down a little more after you buy.

Is it better to buy stocks in a bear or bull market? ›

A bull market describes a period of continuous growth in the stock market of at least 20% and often coincides with a strengthening economy. Bull markets are generally a more profitable and less risky time to invest, but investing during bear markets can be beneficial, too.

Should you buy stocks in a bull or bear market? ›

One way to capitalize on the rising prices of a bull market is to buy stocks early on and sell them before they reach their peak. In a bear market, where there is more loss potential, investing in equities should be done with great prudence, since you are likely to incur a loss — at least initially.

What funds do well in a bear market? ›

A potential strategy in a bear market (or any market) is to buy and hold stocks from major index funds like the S&P 500. Data from Crestmont Research shows that S&P 500 returns in any 20-year period from 1919 to 2022 were positive.

How long will stocks stay in a bear market? ›

The duration of bear markets can vary, but on average, they last approximately 289 days, equivalent to around nine and a half months. It's important to note that there's no way to predict the timing of a bear market with complete certainty, and history shows that the average bear market length can vary significantly.

What assets to buy in bear market? ›

If you have a balanced, diversified portfolio that includes assets such as government bonds, defensive stocks, and cash, as well as equities, you shouldn't need to sell during a bear market.

What not to do in a bear market? ›

Selling off all your stocks after seeing red in your portfolio during a bear market is the last thing you want to do. Volatility is scary, especially if you are risk averse, but running with the volatility wave is key and beneficial to the success of your long-term portfolio.

Can you lose your 401k if the stock market crashes? ›

The worst thing you can do to your 401(k) is to cash out if the market crashes. Market downturns are generally short and minimal compared to the rebounds that follow. As long as you hold on to your investments during a bear market, you haven't lost anything.

Should I rebalance my portfolio during a bear market? ›

You should consider adopting a portfolio rebalancing strategy—even during down markets when it's tempting to let your “winners” keep growing while your “losers” are taking their lumps. That's because rebalancing helps you buy low and sell high—an investing adage that's easy to say and hard to do.

What is the 3 day rule in stocks? ›

The 3-Day Rule is an informal strategy suggesting that investors should wait three days after a significant drop in a stock's price before buying shares.

How long does it take to recover from a bear market? ›

As shown above, recovery times vary widely and depend on the economic environment. When bear markets are not accompanied by recession, recoveries from bear markets only took an average of 10 months to reach a new record high.

What is the longest bull market in history? ›

Key Takeaways. The current bull market that started in March 2009 is the longest bull market in history. It's topped the bull market of the 1990s that lasted 113 months.

What happens to stock prices in a bear market? ›

A bear market is a prolonged period of price declines in a stock or entire market, usually of 20 percent or more from a recent high. Investors typically track the world's major indexes like the S&P 500 and the Dow Jones Industrial Average to see when they enter bear market territory.

How do you survive a bear stock market? ›

6 Tips for Surviving a Bear Market
  1. Enroll in Financial Fundamentals 101. Photo: Illustration by Alberto Miranda. ...
  2. Pay Down High-Interest Debt. ...
  3. Invest in Sensible Assets and Diversify Your Portfolio. ...
  4. Use Dollar-Cost Averaging. ...
  5. Don't Get Hooked on “Sexy” Investments. ...
  6. Research, Research, Research.

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