A financial advisor and financial planner are not the same — here's what to look for in both (2024)

FAQs

A financial advisor and financial planner are not the same — here's what to look for in both? ›

While both offer guidance on investments, taxes and other financial matters, financial advisors generally focus on managing an individual's investment portfolios, while financial planners take a look at the entire financial picture and an individual's long-term goals.

While the distinction between financial advisor and financial planner may be murky for consumers, many financial professionals have a clear idea of what it means to be an advisor versus a planner. Advisors are often focused on investment management, while planners take a more holistic approach to help clients.

Optimize Your Wealth

To help you select a good financial advisor, it is essential to know what makes a bad one, so that you know when to run for the hills. Warning signs of a bad advisor include the absence of qualifications or necessary experience, unclear fees and services, and poor communication skills.

An advisor who believes in having a long-term relationship with you—and not merely a series of commission-generating transactions—can be considered trustworthy. Ask for referrals and then run a background check on the advisors that you narrow down such as from FINRA's free BrokerCheck service.

The benefits of becoming an advisor include unlimited earning potential, a flexible work schedule, and the ability to tailor one's practice. The drawbacks include high stress, the hard work needed to build a client base, and the ongoing need to meet regulatory requirements.

Not everyone needs a financial advisor, especially since it's an additional cost. But having the extra help and advice can be paramount in reaching financial goals, especially if you're feeling stuck or unsure of how to get there.

If you're having trouble picking up the phone to ask a financial question, that's a bad sign. “If you're not calling because you don't think your concerns are important, or you feel like, 'they're too busy — I don't want to bother them,' those are big red flags,” Jennerjohn says.

Bottom Line

Paying for advice doesn't guarantee that you'll avoid all market losses. But if you're feeling squeamish about the way these investments were presented to you and how they were described, it's worth reviewing your financial advisor's credentials and assuring you're working with someone legit.

At what net worth should I get a financial advisor? ›

Generally, having between $50,000 and $500,000 of liquid assets to invest can be a good point to start looking at hiring a financial advisor. Some advisors have minimum asset thresholds. This could be a relatively low figure, like $25,000, but it could $500,000, $1 million or even more.

IARs may call themselves financial advisors and may be fee-only or fee-based. Some may have additional credentials, including the certified financial planner (CFP) designation. “The certified financial planner designation is really the gold standard in the financial planning industry,” says Van Voorhis.

You should meet with your advisor at least once a year to reassess basics like budget, taxes and investment performance. This is the time to discuss whether you feel you are on the right track, and if there is something you could be doing better to increase your net worth in the coming 12 months.

Those who use financial advisors typically get higher returns and more integrated planning, including tax management, retirement planning and estate planning. Self-investors, on the other hand, save on advisor fees and get the self-satisfaction of learning about investing and making their own decisions.

A financial advisor provides advice and management on whatever aspect of your financial life you need help with. This most often is focused on managing your investment portfolio but financial advisors can do much more than that.

A financial planner works with clients to help them manage their money and reach their long-term financial goals. They advise and assist clients on a variety of matters, from investing and saving for retirement to funding a college education or a new business while preserving wealth.

Remember, financial advisers are more likely to oversee investment portfolios, whereas financial planners are more often engaged in the long-term planning aspects of one's finances. Think of advisers as looking at your finances through a more nuanced microscope, where planners focus on the big picture and endgame.