With the global push to advance artificial intelligence (AI), it’s no surprise that robo-advisors are also growing in popularity. They’re straightforward, affordable and take much of the legwork out of investing. With the click of a few buttons, software-based advisory services can choose investments and monitor and rebalance your portfolio over time, all on your behalf. And they’re expected to reach upwards of $1.8 trillion in assets under management (AUM) in 2024.(1)
The best robo-advisors are accessible in that they don’t require large minimums and don’t charge excessive management and advisory fees. They’re also user-friendly, with investment options that fit your approach and features that help you maximize your efforts. Which robo-advisor is right for you? We put together a list of the best robo-advisors of 2024, according to our analysis.
9 best robo-advisors of 2024
- Best overall: Betterment
- Wealthfront
- SoFi Automated Investing
- Acorns
- Titan
- Schwab Intelligent Portfolios
- Vanguard Digital Advisor
- Fidelity Go
- E-Trade Core Portfolios
Best overall – Betterment
Betterment
4.2
★★★★★
Finder score
Betterment introduced the world to robo-advisors when it first launched onto the scene in 2010 with its automated portfolios of stocks and bonds, and it's been at the top of the robo-advisory service pack ever since. Today, Betterment's refined automated investing platform includes numerous curated portfolio options, a high-yield cash account and access to a human advisor, which has helped it rack up over 800,000 customers and more than $40 billion in assets under management.
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Pros
- Wide range of account options
- Automatic portfolio rebalancing
- Automatic dividend reinvestments
- Tax-loss harvesting
Cons
- 0.25% annual management fee
- $100,000 minimum balance to access its premium service tier and personalized financial planning
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Available asset types ETFs, Cryptocurrency Annual fee 0.25% on balances up to $99,999
0.4% on balances of $100,000+Minimum deposit $10 Signup bonus N/A Cash sweep APY 4.75% Cash sweep insured FDIC Cash sweep insurance amount $2 million
Stock trade fee | $0 |
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Minimum deposit | $10 |
Cash sweep APY | 4.75% |
Signup bonus | N/A |
Wealthfront
Wealthfront
4
★★★★★
Finder score
This well-equipped robo-advisor is outfitted with everything you need to set it and forget it with peace of mind: automated index investing across 17 global asset classes, automatic portfolio rebalancing and tax-loss harvesting, all across a range of account types. In fact, Wealthfront is one of the only robo-advisors we review that offers automated college savings accounts. Wealthfront offers more than 240 ETFs for its investing accounts and a separate account with access to trade individual stocks commission-free and for as little as $1 should you want more control.
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Pros
- Large variety of account types
- Automatic portfolio rebalancing
- Sophisticated tax-loss harvesting
- Individual stock trading account available
Cons
- $500 minimum deposit requirement
- 0.25% management fee
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Retirement account types Roth, Traditional, SEP, Rollover Available asset types Stocks, ETFs Annual fee 0.25% Minimum deposit $500 Signup bonus Get a $50 bonus when you fund your first taxable Automated Investing Account. Cash sweep APY 5%
Stock trade fee | $0 |
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Minimum deposit | $500 |
Cash sweep APY | 5% |
Signup bonus | Get a $50 bonus when you fund your first taxable Automated Investing Account. |
SoFi Automated Investing
SoFi Automated
3.9
★★★★★
Finder score
As if SoFi wasn't versatile enough, add a no-advisory-fee robo-advisor with automatic rebalancing and top it off with unlimited, no-cost access to SoFi's team of certified financial planners and you can see why SoFi's robo-advisor is one the best on the market. Start investing automatically with as little as $1, get all your financial goals in order with the help of credentialed fiduciary financial advisors. Just a stone's throw away is the rest of SoFi's many financial products if you're so inclined to keep all your finances under one roof.
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Pros
- No-cost robo-advisor
- Auto rebalancing and recurring deposits
- Access to financial advisers at no additional cost
Cons
- No tax-loss harvesting
- Limited account options
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Available asset types ETFs Minimum deposit $0 Signup bonus N/A
Minimum deposit | $0 |
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Signup bonus | N/A |
Acorns
Acorns
3.9
★★★★★
Finder score
Beginner-friendly but no less effective at automating your investments, Acorns differs from the other percentage-based robo-advisors on our list. As a subscription-based robo-advisor, Acorns stands out for its predictable, flat-rate fees and no minimum deposit requirements. Meanwhile, its Round-Ups feature lets you automatically invest with spare change. Subscribe to Acorns Premium and unlock custom portfolios, which let you add individual stocks and ETFs to your portfolio.
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Pros
- Round up your spare change into investments
- Automatic portfolio rebalancing
- Automatic dividend reinvestment
Cons
- No tax-loss harvesting
- Flat fees can be more expensive for smaller portfolios
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Available asset types Stocks, ETFs Annual fee $36 per year Minimum deposit $0 Signup bonus Get a $20 bonus when you set up an account and make your first recurring investment (min. $5)
Stock trade fee | $0 |
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Minimum deposit | $0 |
Signup bonus | Get a $20 bonus when you set up an account and make your first recurring investment (min. $5) |
Titan
Titan
3.8
★★★★★
Finder score
While managed portfolios are a mainstay of Titan's offerings, its no-cost robo-advisor is nothing to glance over. Titan's automated investing options include two portfolios: Automated Bonds and Automated Stocks, both of which are made up of a mix of ETFs. These advisory-fee-free portfolios include automatic rebalancing and eight different ETFs to give you balanced exposure to global markets. Did we mention there's no advisory fee?
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Pros
- Stock and bond portfolios
- No management fee for automated services
- Automatic rebalancing
Cons
- No tax-loss harvesting
- $500 minimum deposit
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Available asset types ETFs Annual fee 0% Minimum deposit $500 Signup bonus N/A
Stock trade fee | $0 |
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Minimum deposit | $500 |
Signup bonus | N/A |
Schwab Intelligent Portfolio
Schwab Intelligent Portfolios
3.5
★★★★★
Finder score
Schwab Intelligent Portfolios — a robo-advisor with 24/7 live support, a wide assortment of ETFs and no commissions or advisory fees. With up to 80 tailored portfolio variations, three investment strategies and six risk profiles, Schwab offers an impressive level of diversification. Throw in automatic rebalancing, tax-loss harvesting and a range of different accounts to choose from, and you've got a robo-advisor that means business. Upgrade to Schwab Intelligent Portfolios Premium, and you'll gain access to unlimited one-on-one guidance from Schwab's team of certified financial planners.
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Pros
- No advisory fee
- Up to 80 portfolio variations
- Automatic rebalancing
- Tax-loss harvesting
Cons
- $5,000 minimum to get started
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Minimum deposit $5,000 Signup bonus N/A
Minimum deposit | $5,000 |
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Signup bonus | N/A |
Vanguard Digital Advisor
Vanguard Digital Advisor
3
★★★★★
Finder score
Started from a single mutual fund in 1929, Vanguard has packaged its time-tested strategy of low-cost index-fund investing and robust financial planning tools with digital technologies to create Vanguard Digital Advisor. Built from a blend of ETFs and mutual funds, Vanguard robo-advisor offers three investment strategies: an all-index investment option, an active/index investment option and an ESG (Environmental, Social and Governance) option for investors who want to prioritize their personal preferences.
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Pros
- No advisory fee for first 90 days
- Tax-loss harvesting
- Automatic portfolio rebalancing
Cons
- $3,000 minimum assets to enroll
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Available asset types ETFs Annual fee 0.15%
0.2%Minimum deposit $3,000 Signup bonus N/A
Minimum deposit | $3,000 |
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Signup bonus | N/A |
Fidelity Go
Fidelity Go
4.2
★★★★★
Finder score
Combine zero expense ratio mutual funds, straightforward pricing, no minimum deposit requirements and no advisory fees for balances under $25,000, and what do you get? Fidelity Go. Invest with as little as $10, with automatic portfolio rebalancing and a customer support team standing by 24/7 should you need help. Cross over the $25,000 balance mark and unlock one-on-one personalized planning and advice.
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Pros
- No advisory fee on balances under $25,000
- Access to human advisors when your balance reaches $25,000
- Automatic portfolio rebalancing
- No expense ratio mutual funds
- 24/7 customer support
Cons
- No tax-loss harvesting
- 0.35% management fee on balances over $25,000
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Available asset types Mutual funds Annual fee 0.35% on balances of $25,000+ Minimum deposit $10 Signup bonus Get $100 when you open and fund an account with $50 and use code Fidelity100
Minimum deposit | $10 |
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Signup bonus | Get $100 when you open and fund an account with $50 and use code Fidelity100 |
E-Trade Core Portfolios
E-Trade
4.2
★★★★★
Finder score
Designed with a healthy selection of account types and access to 24-hour customer support, E-Trade Core Portfolios delivers an automated ETF investing strategy with automatic portfolio rebalancing to maximize your investments and meet your financial goals. Portfolio customization levels include adding smart beta ETFs to inject some active management into your portfolio and socially responsible ETFs if it's important to you to invest with companies known for their environmental, social and governance practices.
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Pros
- Degree of customization
- Automatic portfolio rebalancing
Cons
- No tax-loss harvesting
- $500 minimum deposit
- 0.30% advisory fee
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Retirement account types Roth, Traditional, SEP, Rollover, Custodial, SIMPLE Available asset types Stocks, Bonds, Options, Mutual funds, ETFs, CDs, Futures Minimum deposit $0 Signup bonus Get $50–$3,500 when you open and fund an account with $5,000 to $1,500,000+ Cash sweep APY 0.01% to 0.15% Cash sweep insured FDIC Cash sweep insurance amount $500,000 (including $250,000 for claims for cash)
Stock trade fee | $0 |
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Minimum deposit | $0 |
Cash sweep APY | 0.01% to 0.15% |
Signup bonus | Get $50–$3,500 when you open and fund an account with $5,000 to $1,500,000+ |
Our methodology: How we choose the best robo-advisors
Finder’s investments experts review 13 robo-advisors available on the market to narrow down the best platforms for automated investing and portfolio management.
We analyze each platform based on 45 key metrics we collect directly from brokers and assess each provider’s performance based on seven different categories, weighing each metric based on the expertise and insights of Finder’s investment experts. We then score and rank each provider depending on how it performs in each category.
See how we weigh the overall rating
Investment options | Account fees | Account types | Customer support | Mobile app | Features | Human advisor option |
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20% | 35% | 5% | 8% | 7% | 20% | 5% |
We update our best picks as products change, disappear or emerge in the market. We also regularly review and revise our selections to ensure our best provider lists reflect the most competitive available.
Paid non-client promotion. Finder does not invest money with providers on this page. If a brand is a referral partner, we're paid when you click or tap through to, open an account with or provide your contact information to the provider. Partnerships are not a recommendation for you to invest with any one company. Learn more about how we make money.
Finder is not an adviser or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.
5 steps to choose the best automated investing platform for you
According to Finder’s Consumer Confidence Index, 48% of Americans who actively use a robo-advisor use it for its free planning tools, while 36% use a robo-advisor because they come with a lower fee than a human advisor.
Before you sign up, you’ll want to consider the following:
- Compare robo-advisors. Consider things like fees, investing and retirement planning tools and available investment options.
- Figure out how much you have to invest. Account minimums and premium tiers may come into play depending on your portfolio’s size, so consider how much you have to invest while you assess investment services.
- Take a look at your spending habits. If you use your debit card often, a service that offers roundups may be a particularly effective way to add to your investments.
- Take a look at your annual income. While some robo-advisors offer tax-loss harvesting, others don’t. But this won’t impact your finances unless your annual income is over $40,000.
- Factor in your communication preferences. A platform without phone support may be a dealbreaker for some, so explore the customer support options before you sign up.
- Consider your retirement. Not all robo-advisors offer access to retirement accounts, so if you have your heart set on an IRA, opt for a platform with a comprehensive account selection.
Compare and find the broker that's right for you
Match your experience level with your trading and investing goals to find the right broker for you.
If you're a | And want to | Consider this |
---|---|---|
Beginner investor | Do most or all of your trading on your mobile device | Best stock trading apps |
Beginner investor | Trade and invest with as few fees as possible | Best discount stock brokers |
Beginner investor | Outsource portfolio management automatically and at a low cost | Best robo-advisors |
Beginner investor | Gain exposure to multiple assets like stocks, bonds or gold through a single fund | Best ETF brokers |
Experienced investor | Get an overall idea of providers on the market and what they're best for | Best brokerage accounts |
Experienced investor | Invest internationally in stocks, ETFs and other assets | Best international stock brokers |
Retirement saver of any experience level | Save for retirement with upfront tax benefits | Best (traditional) IRA |
Retirement saver of any experience level | Save for retirement and enjoy tax-free withdrawals | Best Roth IRA |
Frequently asked questions
How do I open a robo-advisor account?
Open a robo-advisor account in minutes with any broker that offers automated investing services. The application process is very similar to opening a self-directed investing account.
Can you lose money with a robo-advisor?
Yes, you can lose money with a robo-advisor. Most robo-advisors build portfolios of ETFs, which can lose value.
Which robo-advisor is best?
Betterment is the best robo-advisor according to Finder’s analysis because it offers numerous curated portfolio options, a high-yield cash account and access to a human advisor
Is investing with robo-advisor worth it?
Investing with a robo-advisor may be worth it if you want to outsource portfolio management at a lower cost than what you’d pay a traditional human advisor. Robo-advisors automate portfolio selection and rebalancing and can be an effective way to invest in low-cost ETFs passively.
What is the average rate of return for a robo-advisor?
There is no one average rate of return for a robo-advisor because each robo-advisor employs different investing approaches and strategies.
Do robo-advisors beat the S&P 500?
Robo-advisors that employ active investment strategies may potentially beat the S&P 500.