8 Secrets Behind the Success of Airbnb [Updated 2023] — Clustox (2024)

Airbnb Business Model

1. The Site Gives Sense of Well-Being

Airbnb has chosen to replace the photos it previously used on the homepage with videos. They have been featuring people with different profiles and everyday life situations. This helps in making things more relatable and interactive.

The situations depicted in the video inspire confidence and provide a sense of well-being, all accented with a simple message: welcome home.

2. It Facilitates the Search for Ads

This may seem very obvious, but many hotels or hotel chains’ websites do not have a visible and easy-to-access search engine. However, in Airbnb, it is right in the middle of the screen and above the waterline.

This makes it easy to know whether or not you would rush to the site. Another point to note is the suggestion of cities provided by Google and the automatic passage of the departure date to the arrival date. These things may sound simple, but they can certainly enhance the user’s convenience.

3. To Provide a Good User Experience

The display of results for a query is evident, with a screen divided into three: one-third for the card and two-thirds for ads. Roll on an ad allows the highlight on the map. The latter automatically loads new results when one zooms in on a particular neighborhood.

Above announcements, the user can access the main filters but may unfold more if desired. Note that the scroll bar for the price has become essential for any merchant site!

4. High-Quality Photos

One of the key points behind the success of Airbnb is its pictures, which are found in large quantities and are generally very good. This is a point of honor for the company, which also offers free to its guests the passage of a photographer.

This is especially a great idea that allows the site to get great pictures, giving Internet users what they want. Fastidious site design could not afford to have poor quality visuals.

In addition, each photo taken by a photographer on the site is supported by the words “Photo verified,” giving confidence to site visitors. On the new version, they also occupy the entire page width of an ad and are placed at the top.

5. Create Simple Pages, Clear And Logical

Its site pages and app screens are built in a brilliant way. Firstly, it showcases the place with visual images that take the full width of the page to highlight the location.

A photo of the host and a brief description of the accommodation is provided ( the type of dwelling, number of people, number of rooms, and beds). Airbnb now also uses symbols for this information, a bit like the OTAs.

6. Give a Sense of Trust

What often hinders a user from buying online is the lack of confidence that he can feel. On Airbnb, everything is done to reassure. It first passes through the guests’ profiles. They are invited to a photo and a description of themselves and to be checked through their Facebook profile, phone number, or email address.

They can even get recommendations from their friends. Alongside this, the visitors denote each property that assigns ratings to different criteria and leaves a comment. This option of commenting is only possible for people who make a living room, closing the door to fraudulent comments.

7. Submit a Simple Purchase Process

Airbnb app proposes an immediate booking system through which users can immediately confirm their location without waiting for the host’s response. Another critical point here is that you can make any booking with a Click!

Summary of the request, sending a message to the host, and choice of payment method all these features are on the same page. If you have a profile, your credit card may be already registered, representing a significant comfort and pushing the purchase.

8. Create More Than Just a Rental Site

Finally, you should note that Airbnb is not a commercial app. Instead, it is well-rooted in the theme of travel and discovery. This app offers city guides that allow (future) clients to discover the neighborhoods where they will reside.

These are mostly not neighborhoods where there are hotels and attractions. This way, they can easily find suitable accommodation without worrying about security or other similar reasons.

Final Thoughts

The recipe for the Success of Airbnb may seem obvious with the above-mentioned points, but you still have to think about it and successfully apply these points consistently. In addition to a graphical look that was very successful, it is a combination of factors and features that makes renting places more convenient. These allow the user to easily use the app, like it and trust it.