7 Reasons Why Cash Flow is More Important Than Profit - ShineWing (2024)

Most small-scale businesses and start-ups begin with the end (profit) in mind. But what they overlook is the importance of cash flow over profit.

Business owners remain unaware of the fact that cash flow is very important for the financial health of their firm. That is why it’s often recommended to seek the help of accounting services, be it in Malaysia or other parts of the world, to profitably handle your firm’s financial matters.

Profit and cash flow are two sides of the same coin. So what difference does it make when both terms mean ‘making money’?

What is a Profit?

Profit is the surplus revenue after deducting business expenses. It determines the position of a firm in the overall competitive market.

The three main types of profit are gross profit, net profit and operating profit.

What is Cash Flow?

Cash flow is the total amount of cash moving in and out of your business. It better determines the present situation of your business. Usually, cash flow is calculated on a monthly basis.

Cash flow positive is when more money is moving into the business rather than going out during a given time. Cash flow negative indicates more money is spent compared to the amount the business receives.

Accounting servicesoperating for businesses aim to maintain positive cash flow toimprove sustainability reporting,necessary to keep investors satisfied.

7 Reasons Why Cash Flow is More Important Than Profit - ShineWing (1)

Seven Reasons Why Cash Flow is More Important Than Profit

Here’s why the alluring profit trap isn’t right for your business:

1. Cash Flow Indicates Operational Issues

Positive and negative cash flow fluctuations can indicate operational issues within your firm, something that profit can’t show. For example, if most clients delay responding to invoices or payments, the cash flow can get out of balance. This results in a situation where one month the company experiences loss, while the next month in profit. The source of this trouble lies in the incoming cash flow.

Although your sales are steady, you need to ensure a steady flow of incoming payments as well.

2. Cash Flow Helps With Business Growth

A steady, positive cash flow that is invested to expand your business is a far superior strategy than simply hanging on to small profits. Instead, growth due to continual cash flow can lead to heavy profits in future. It’s a sign of the long-term prosperity of the organization.

3. Cash Flow Is Money at Hand to Pay Debts

Counting only on heavy profits and not leaving any money in the bank can increase your debts. When you don’t pay in time, the late fees and overdrafts are added up to the initial amount.

With cash flow, you can pay off the debts and free yourself from the burden in less time. This way, the business continues to have cash in hand to decide upon future investments once the debt is paid off.

4. Cash Flow and Profit Can Convince New Investors

A business that has a steady revenue, net profit and cash flow shows the future potential of a business. Investors would prefer to collaborate with such organizations because they are able to balance their financial graphs well.

5. Positive Cash Flow Indicates Healthy Financial Growth

Profit cannot be predicted, but cash flow helps in predicting the growth of a business. Continuous positive cash flow means you can plan income and investments for the upcoming months as well.

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6. Positive Cash Flow Prevents You From Having to Take On Heavy Loans

Taking large loans to manage risky investments seems like a good idea at first but if you have poor cash flow, it can delay the repayments, resulting in an increase in interest. Positive cash flow is a priority as it helps you to manage repayments or even prevent you from needing the loan in the first place.

7. Cash Flow is a Reliable Determiner of Growth

Profit cannot precisely determine where your business stands, while cash flow can. It cannot be manipulated to show business growth when it’s not the case. That’s why owners and investors prefer to determine the health of a business based on the cash flow of an organization.

For more information on cash flow or other accounting services, feel free toget in touch with us.

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7 Reasons Why Cash Flow is More Important Than Profit - ShineWing (2024)

FAQs

Why is cash flow more important than profitability? ›

Cash flow statements, on the other hand, provide a more straightforward report of the cash available. In other words, a company can appear profitable “on paper” but not have enough actual cash to replenish its inventory or pay its immediate operating expenses such as lease and utilities.

What is the reason cash flow is important? ›

Cash flow management means tracking the money coming into your business and monitoring it against outgoings such as bills, salaries and property costs. When done well, it gives you a complete picture of cost versus revenue and ensures you have enough funds to pay your bills whilst also making a profit.

Why do we focus on cash flows rather than accounting profits? ›

Answer and Explanation: 1-We focus on cash flows rather than accounting profits in making our capital budgeting decisions because earnings include non-cash transactions like depreciation and credit sales. 2-Our goal is to compare business projects, not total cash flow, which is why we care about incremental cash flows.

Why cash flow is more important than net worth? ›

Net worth, not being liquid, can create an create an 'all-or-nothing' situation but cash stabilizes it. In this case, a person with low net worth and higher cash flow is in a more secure situation. He can pay his living expenses and spend on luxuries and investments or savings without getting debt trapped.

How can you be cash flow positive but not profitable? ›

Sometimes, a business can be cash-flow positive but may not be profitable For instance, if a business operates at a net loss, borrowing cash helps create a positive cash flow. Similarly, when it sells a significant asset to raise capital, the money it receives is an inflow of cash.

What is positive cash flow vs profit? ›

Profit is defined as revenue less expenses. It may also be referred to as net income. Cash flow refers to the inflows and outflows of cash for a particular business. Positive cash flow occurs when there's more money coming in at any given time, while negative cash flow means there's more money out.

Which cash flow is most important? ›

Operating cash flow (OCF) is the lifeblood of a company and arguably the most important barometer that investors have for judging corporate well-being. Although many investors gravitate toward net income, operating cash flow is often seen as a better metric of a company's financial health for two main reasons.

Is cash flow the most important financial statement? ›

Cash flow from operations

Similarly, the depreciation of owned assets is added back to net income, as this expense is not a cash outflow. Analysts often look to cash flow from operations as the most important measure of performance, as it's the most transparent way to gauge the health of the underlying business.

What is the most important in cash flow statement? ›

It is vital for business owners and stakeholders to know the optimal amount of cash they need to operate successfully. This is one of the most important things a cash flow statement can accomplish—with such a statement, companies can analyze whether they have an excess or deficit of funds.

Why is free cash flow more important than net income? ›

FCF, as compared with net income, gives a more accurate picture of a firm's financial health and is more difficult to manipulate, but it isn't perfect. Because it measures cash remaining at the end of a stated period, it can be a much "lumpier" metric than net income.

How do companies survive without profit? ›

A company can get by on high revenues and low or non-existent profits if investors believe that it will become profitable in the future. Amazon is just one example of a company that did that by focusing on growth and revenue rather than profit.

Is cash flow more important than balance sheet? ›

There is no need to compare whether a cash flow statement or balance sheet is more important. They both reveal unique insights and information about a business's finances and can be used to create informed future decisions and forecasts.

What is a cash flow millionaire? ›

Cash-flow millionaires prioritize consistent streams of passive income, strategically mastering rental properties, businesses, royalties, and dividend-paying stocks to benefit from their power. Instead of homing in on accumulating assets or net worth, they are crafting portfolios that generate regular cash flow.

What is the relationship between cash flow and profit? ›

The key difference between cash flow and profit is while profit indicates the amount of money left over after all expenses have been paid, cash flow indicates the net flow of cash into and out of a business.

How does profitability affect cash flow? ›

Although closely related, cash flow and profitability are different. Cash flow represents the cash inflows and outflows from the business. When cash outflows are subtracted from cash inflows the result is net cash flow. Profitability represents the income and expenses of the business.

Why is liquidity more important than profitability? ›

While profitability shows that a company can make money from its operations, liquidity ensures it can pay bills and access enough cash when needed. Strong liquidity and profitability together contribute to long-term viability. Companies need profits to sustain operations and grow.

Why is cash flow considered a more accurate indicator of a project's benefit to a company than net income? ›

Cash flows are used in capital budgeting analysis rather than net income. Net income often misrepresents an investment's true impact on a company because it may include non-cash expenses such as depreciation. Net incremental cash flows are an accurate way to observe the impact of an investment on a company.

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