6 Questions Successful Investors Ask (2024)

With record numbers of people entering the stock market over the last year, trading and investing have become part of popular culture. Because stock market investing seems to be everywhere, you might think it's easy to do. To be good at it, there are some vital things you need to know.

Learn about the six key questions you should know the answers to if you want to build a good portfolio of stocks and other investments.

1. What Do My Personal Finances Look Like?

There’s personal finance, and there’s investing. They do overlap, but it’s most useful to think of them as distinct factors.

Think of personal finance as all the things in your life that have to do with money besides investing. Concerns such as your budget, saving, spending habits, and managing debt could fall under personal finance. You should look at your entire personal finance picture as you decide when and how you’ll enter the stock market.

Note

Before you invest your money, ensure that you’re coming from a position of financial strength. This means having a sense of “cash security.”

To get started, build an emergency fund equal to three months to one year of expenses. Make sure you can survive if you lose your job or find yourself in a situation with a lower income.

Next, work on getting rid of high-interest debt such as credit cards and personal loans. Make sure you’re not paying out more in interest than you’re earning on investments you have now or are thinking about getting in the future.

It’s vital to assess your debts and cash flow ahead of time. The last thing you want is to need to cash in your investments to solve a money issue. That would stunt the process of building your wealth. Time fuels the growth of your nest egg more than just about any other factor.

Once you have your money under control, it’s time to focus on an investment strategy that works well for your income, routine cash flow, and near- to long-term goals and dreams.

2. When Do I Need This Money?

The money goals that are driving your investing choices may help you decide your investment horizon. There are different investment strategies products to explore, depending on whether you’re investing for the near term or are in it for the long haul.

Suppose you’re in your 30s and looking to build a retirement fund. That means you’re likely looking at a 30-year investing time frame. If so, you may be better off using a buy-and-hold policy for your equity investments.

For instance, as of August 2021, the average 10-year return on the S&P 500 was 13.97%. Assuming an average of the same return for the next 30 years, a one-time investment of $1,000 in the S&P 500 would grow to $50,549.45 by the end of that time.

Note

Conventional investing guidance says that if you’re young with a long runway before you retire, you should be more aggressive with your investment choices. While that isn’t bad advice, there’s no single choice that fits all people.

Some investors focus on return, which is how much income your investments bring you.This approach should be looked under the simplest terms.

If you have $1 million invested, for example, and it yields 5%, you can count on having around $50,000 in annual investment income. Ideally, you wouldn’t touch your principal. Instead, you would collect this income, usually from dividends and interest, and live off it.

This method can work with stocks, mutual funds, and bonds. It tends to be a better deal if you own a basket of high-quality stocks that pay good-looking and growing dividends.

If you’re looking to use the return on investments to buy a car in five years, for instance, you may want to take on less risk and look at savings products such as short-term CDs or money market funds.

3. How Much Risk Can You Tolerate?

This is one of the most vital questions you need to ask yourself before you invest. One simple way to answer it is to think about how much money you can tolerate losing if your investment declines or fails.

The allure of great returns in stocks or from other assets such as cryptocurrencies can be strong, but their wild swings in prices can spook even the most devoted investors. Since 2020, there has been an influx of retail investors getting into the stock markets, especially with stock-trading apps making it so easy to buy and sell shares.

Many investors have been drawn to “meme stocks,” which will get a jump in volume not because of the company’s bottom line but rather because of hype on social media and online forums like Reddit. These stocks often become overvalued, seeing drastic price increases in a short amount of time, but they can also lose value just as quickly. Avoiding them or experimenting cautiously with such volatile investments can be a sign of your risk tolerance.

4. Does This Help Me Hedge Other Investments?

Stocks tend to present the most risk but offer the greatest potential for high returns. On the other end of the spectrum, bonds usually get lower returns on average but come with reduced risk.

Note

How you opt to fill your portfolio with stocks, bonds, cash, and other investments depends on your needs, such as having access to quick cash, time horizon, risk tolerance, and other unique circ*mstances. Evaluate how you’ll diversify your investments using asset classes.

If you’re buying stocks, will you put all of your money in high-flying technology stocks, or will you spread your exposure around by also buying and holding more defensive stocks, such as companies with long track records of paying dividends?

Deciding on these factors will help you decide the style you want to use when you invest. There’s no textbook category you’ll fall into. It comes down to finding your comfort level across and within assets.

5. What Are the Costs Involved in This Investment?

If you’re buying an investment product like a stock or even a mutual fund, you are paying a certain price for it, but there are other costs that you need to look at as well. Before choosing how you invest, consider the following.

Am I Paying Too Much for This?

Valuations, especially for stocks, can be tricky. How do you figure out whether you are paying too much for a stock or getting it at a discount? If the stock is already valued too high, it might not bring big returns. It could undergo a price correction that could bring your investment down. Do your homework about the financial health of the company, the outlook of the sector, and how its peers are faring, to decide whether the shares are priced too high.

If you know that you want to invest in a stock but are unsure of the price, consider dollar-cost averaging by making smaller and steady investments in it, instead of one lump-sum payment.

Fees and Expenses

Be aware of the costs that come with trading in stocks. Often, there’s a charge for each transaction. If you’re trading a lot, those costs can add up. There are discount brokerages that have done away with transaction fees, but watch out for other hidden charges.

Mutual funds also charge a lot of fees and expenses, some of which are clear, and some less so. For example, if you were to put $100 in a mutual fund with a 4% front-end sales charge, or “load,” only $96 of your money actually would get invested.

Note

If you work with an investment adviser, also take into account the fees or commissions they charge you for helping you invest your money.

6. How Much Tax Do I Need to Pay?

A good investment doesn’t result only from putting money into a product and watching it grow. It also involves taking the money out and using it. But capital gains taxes can take a bite out of the increased value of your investment.

When you’re thinking about selling your investments, remember that profits from assets held for less than one year are taxed as ordinary income. Profits received after a year or more are taxed as a long-term capital gain at a much lower rate.

Another tax strategy to be aware of when you invest is called “tax loss harvesting.” It’s often possible to offset your capital gains with capital losses you’ve had during that same tax year or carried over from a prior tax year. That approach can counter capital gains taxes and may lower your tax bill.

The Bottom Line

Given the recent high interest in the stock market—made more intense by the pandemic—there has never been more investment advice on the internet. While useful, some of it takes a one-size-fits-all approach.

To build your ideal portfolio, devise a plan that best suits your unique financial situation. From there, adjust the plan to fit with your goals and an investing style you are comfortable with. If buying stocks or any other asset triggers worry or anxiety, you should take time to think about what you’re doing and where your money is going.

In the midst of the extra attention we’re paying to investing these days, there have never been more options for the individual investor. Fintech platforms and internet research give you the resources you need to make your investment choices. It also helps to have access to a financial adviser you trust, who can assess your overall money picture and help you devise a full investment plan that suits your life and goals.

6 Questions Successful Investors Ask (2024)

FAQs

What are 5 questions you should ask when investing? ›

5 questions to ask before you invest
  • Am I comfortable with the level of risk? Can I afford to lose my money? ...
  • Do I understand the investment and could I get my money out easily? ...
  • Are my investments regulated? ...
  • Am I protected if the investment provider or my adviser goes out of business? ...
  • Should I get financial advice?

What are 7 questions to ask before you buy a stock? ›

Questions to answer before investing in a stock
  • What does the company do? ...
  • Is the company profitable? ...
  • What are its EPS and P/E? ...
  • Who are its competitors? ...
  • How does the company differentiate itself? ...
  • What are its plans for the future? ...
  • Does it give back to investors? ...
  • Are other investors bullish?
Feb 24, 2023

What are the questions asked by an investor? ›

You should always plan to answer all of these questions with your pitch deck.
  • What problem (or want) are you solving?
  • What kinds of people, groups, or organizations have that problem? ...
  • How are you different?
  • Who will you compete with? ...
  • How will you make money?
  • How will you make money for your investors?
Oct 27, 2023

What are 3 things every investor should know? ›

Three Things Every Investor Should Know
  • There's No Such Thing as Average.
  • Volatility Is the Toll We Pay to Invest.
  • All About Time in the Market.
Nov 17, 2023

What are the 4 C's of investing? ›

Trade-offs must be weighed and evaluated, and the costs of any investment must be contextualized. To help with this conversation, I like to frame fund expenses in terms of what I call the Four C's of Investment Costs: Capacity, Craftsmanship, Complexity, and Contribution.

What is the 5 rule of investing? ›

This sort of five percent rule is a yardstick to help investors with diversification and risk management. Using this strategy, no more than 1/20th of an investor's portfolio would be tied to any single security. This protects against material losses should that single company perform poorly or become insolvent.

What is Rule 72 in finance? ›

The Rule of 72 is a calculation that estimates the number of years it takes to double your money at a specified rate of return. If, for example, your account earns 4 percent, divide 72 by 4 to get the number of years it will take for your money to double. In this case, 18 years.

What are at least 5 things you need to know before investing in a stock? ›

Here are five things you should know before picking stocks:
  • Nothing is guaranteed.
  • Know you're betting on yourself.
  • Know your goals, timeframe and risk tolerance.
  • Research, research, research.
  • Keep your emotions in check.
Feb 26, 2024

What is the best ask in the stock market? ›

The best ask is simply the lowest (or best) price someone is willing to sell a basket of securities at. A best ask may also refer to the lowest price that a given individual market participant is willing to sell, in which case it would be their best ask, and not necessarily the market's best ask.

What are common Shark Tank questions? ›

Top 5 Questions from 'Shark Tank' and How to Ace Them
  • What Are Your Sales? ...
  • What Is the Cost of Goods Sold and Your Profit Margin? ...
  • What Is Your Valuation and How Did You Arrive at It? ...
  • Who Is Your Target Market? ...
  • What Are Your Customer Acquisition Costs?
Dec 31, 2023

What an investor wants to hear? ›

So they're going to want to know exactly why you need the cash and exactly what you plan to do with it. They'll also want to know when they can expect a return; that should be a part of your business plan. Investors will also be looking for an exit strategy, and you need to think about that in advance.

What is the best advice for investors? ›

Tips for Smart Investing
  • Don't Delay Current Section,
  • Asset Allocation.
  • Diversify Your Portfolio.
  • Rebalance Periodically.
  • Keep an Eye on Fees.
  • Consider Tax-Loss Harvesting.
  • Simplify Your Investing.
  • Key Takeaways.

What is the number one rule of investing? ›

Warren Buffett once said, “The first rule of an investment is don't lose [money]. And the second rule of an investment is don't forget the first rule. And that's all the rules there are.”

What every investor wants to maximize? ›

Investors seek opportunities that promise healthy and consistent returns. The potential for capital appreciation or steady income is a key factor influencing investment decisions. Risk Management: While seeking attractive returns, investors also want to manage risk effectively.

What do the most successful investors do? ›

Successful investors often focus on companies with strong fundamentals, such as low debt, high profit margins, and ample cash flow. Investors who diversify their portfolios and manage risk effectively are more likely to achieve long-term success.

Which question should you ask when determining when to invest? ›

To find out your risk tolerance, consider your financial goals, timeline, and your personal temperament. There are also quizzes available online that can help you determine if you are a conservative or aggressive investor. Experts can also help you decide where to invest your money to match your risk appetite.

What to consider before investing? ›

A beginner's guide to investing in the stock market
  • Decide your investment goals.
  • Select your investment vehicle(s)
  • Calculate how much money you want to invest.
  • Measure your risk tolerance.
  • Consider what kind of investor you want to be.
  • Build your portfolio.
  • Monitor and rebalance your portfolio over time.

What should you look at when investing? ›

Investors have traditionally used fundamental analysis for longer-term trades, relying on metrics like earnings per share (EPS), price-to-earnings (P/E) ratio, P/E growth, and dividend yield.

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