5 Things Home Buyers Look for in a Real Estate Agent | Embrace Home Loans (2024)

Gone are the days when all a home buyer needed was someone to walk them through a house and show up on closing day. Today’s home buyers are looking for a lot more when choosing a REALTOR®, and they have high expectations for exactly what—and how—that agent should deliver.

Just take a recent study by Open Listings, for example. By looking at the top phrases appearing in five-star real estate agentreviews across the web, Open Listings found that home buyers resoundingly want an agent with “on-demand(ish) availability.” The terms “quick,” “responsible” and “available” were seen time and time again throughout good reviews.

Other things buyers are looking for when finding a REALTOR®?

Tech-savvy.

They want an agent who’s plugged in, who has a social media presence and website, and who can help them find homes in the most digitally savvy ways possible. They want to schedule showings via apps and websites, and they want text and email communication almost exclusively.

No pressure sales.

Today’s buyers don’t want the hard sell nor do they want their agent to push them or pressure them toward a decision. Open Listings’ study showed an overwhelmingappearance of the term “helpful” across reviews—meaning buyers want information for their decision-making, not someone to make their choices for them.

Local knowledge.

Though buyers want tech-savvy, they don’t want aREALTOR® who’s inaccessible or far away. Most are searching for things like “realtornear me” when looking online, and they want someone with intimate knowledge of the exact area they’re buying in.

People skills.

Buyers want someone they feel comfortable and at ease with. And according to Open Listings, friendliness, politeness, and just plain being nice are huge priorities for buyers. They might love house hunting online, but a personal connection with their agent can go a long way.

A partner not just a Real Estate Agent.

In general, buyers want a partner—an ally who can guide them through the home buying process and help them see success from start to finish. They want someone who has their best interest at heart and who can help every step of the way, from finding potential homes and touring those properties to finding a lender and, ultimately, signing those closing papers.

In the meantime — If you have any questions about home loans or are trying to decide on a company to work with, feel free toget in touch with Embrace Home Loans® today. We’re here to help.

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5 Things Home Buyers Look for in a Real Estate Agent | Embrace Home Loans (2024)

FAQs

What buyers want most from real estate agents? ›

Buyers want someone they feel comfortable and at ease with. And according to Open Listings, friendliness, politeness, and just plain being nice are huge priorities for buyers. They might love house hunting online, but a personal connection with their agent can go a long way.

What are the 3 most important things when looking to buy real estate? ›

What to Look for When Buying a House
  • Search for the right price.
  • Prioritize the location.
  • Think long term.
  • Assess property condition.
  • Don't focus on minor cosmetic details.
  • Stick with your must-haves.

What are the 4 most important things you need to buy a home? ›

What Do You Need To Buy a House? 7 Requirements for 2023
  • → 1. Qualifying Credit.
  • → 2. Proof of Income and Finances.
  • → 3. Cash Needed to Close On Your Home.
  • → 4. Home Buying Budget.
  • → 5. Mortgage Loan.
  • → 6. Mortgage Pre-Approval.
  • → 7. Real Estate Agent.
  • → Final Thoughts.
Jan 5, 2023

What are five things to consider before buying a house? ›

Learn everything to know about buying a home with our first-time home buyer guide.
  • Understand Your Monthly Costs. ...
  • Keep Your Eye on Interest Rates. ...
  • Commute Times Are Key. ...
  • Get Educated about Local Schools. ...
  • Check Out Local Community Life. ...
  • Take Noise Levels into Account. ...
  • Get an Experienced Real Estate 'Advocate'

What attracts buyers to home? ›

Attract Traffic to Your Property—How To Make Buyers and Agents...
  • Make Your Home Easy To Show.
  • Offer a Competitive Buyer's Agent Commission.
  • Increase Traffic Through Market Exposure.
  • Host an Open House Extravaganza.
  • Make a Limited-Time Offer.
  • Drop Your Price as the Last Resort.
Apr 12, 2022

What makes me the best real estate agent? ›

Top Ten Traits of a Real Estate Agent
  1. Knowledge is power.
  2. Build a network of connections. ...
  3. Understand the local housing market. ...
  4. Attention to detail. ...
  5. Engaging personality. ...
  6. Interest in houses and architecture. ...
  7. Hustle and tenacity. ...
  8. Honesty and integrity. ...

What are the 3 most important factors in real estate? ›

The three most important factors when buying a home are location, location, and location. Too often I hear people talking about making decisions based on the home itself, instead of the location, and that is a mistake.

What are the 3 things that determine price for real estate? ›

A home's value is affected by local real estate trends, the housing market, the home's condition, age, location and property size.

What are 3 of the 6 things you need to buy a house? ›

The process can differ among lenders but in every case, there are six boxes to check off when applying for a home loan: Get your down payment together; pick a lender, check your credit score, check your debt-to-income ratio, set aside closing costs, and apply for pre-approval of a mortgage.

What is the #1 feature to consider when buying a home? ›

1. The Location. They say the three most important things to think about when buying a home are location, location, location. You can change almost everything else, but you can't change your home's location.

What are the six main factors to consider when choosing a house? ›

Here are six factors you should always consider when buying a property.
  • Location. The location of the property is one of the most important factors to consider. ...
  • Size. The size of the property is another important factor to consider. ...
  • Property Age. ...
  • Property Condition. ...
  • Property value. ...
  • Your Budget.
Sep 20, 2022

What is the most commonly considered factor when buying a home? ›

Many people believe that location is the most important factor to consider when selecting a home. Current interest rates can affect the price of a home. Negotiating a purchase price for a home usually involves an offer and counteroffers.

What are the 3 things you need to buy a house? ›

To buy a house, you'll need a qualifying credit score and debt-to-income ratio, proof of income and employment, and enough cash to cover the down payment and closing costs. Specific qualifying requirements will vary depending on your loan program and mortgage lender.

What is a good credit score to buy a house? ›

It's recommended you have a credit score of 620 or higher when you apply for a conventional loan. If your score is below 620, lenders either won't be able to approve your loan or may be required to offer you a higher interest rate, which can result in higher monthly payments.

Why do buyers offer more than asking price? ›

Making an offer above the asking price is a common trend in the California real estate market in 2021. It's largely driven by a stark imbalance between housing supply and demand. Home buyers are making aggressive offers in order to succeed in a highly competitive market.

What makes a house offer more attractive? ›

In addition to price, sellers often consider how easy your offer will be to close. For example, a cash offer without inspection or financing contingencies is very appealing to many sellers. Also, one that allows the seller to stay or “rent-back” for a period of time can help.

How do you attract high end buyers? ›

How Do You Attract High End Customers?
  1. 6 Tips for Attracting High End Consumers.
  2. Know Your Customer. Build a profile of your target client. ...
  3. Know Your luxury website Design trends. ...
  4. Develop Your Marketing Strategy. ...
  5. Establish Your Authority and Credibility. ...
  6. Get Strategic with Your Pricing. ...
  7. Use the Personal Touch.
Jan 28, 2021

What makes you stand out from other real estate agents? ›

Making a unique presence in your community with events, relevant virtual resources, and consistently great photography on your listings can make you really stand out as a real estate agent. Be sure to highlight unique features of your listings to curate experiences for your ideal buyers.

What is the most important skill for a real estate agent? ›

Active listening skills: Top agents make it a point to listen to clients. They ask questions and paraphrase the response to ensure they understand their client's needs. Written communication skills: Preparing professional emails, contracts, marketing collateral, and website content is critical to success.

How can a new real estate agent be successful? ›

How to succeed as a real estate agent in 11 ways
  1. Improve communication skills. ...
  2. Partner with other local agents. ...
  3. Find a publicist. ...
  4. Host open-house events. ...
  5. Pitch a realty story to a news outlet. ...
  6. Use email marketing. ...
  7. Keep in contact with past clients. ...
  8. Create social media profiles.
Dec 19, 2022

What are the three C's of real estate? ›

They evaluate credit and payment history, income and assets available for a down payment and categorize their findings as the Three C's: Capacity, Credit and Collateral.

What are the 5 aspects of real estate? ›

There are five main categories of real estate which include residential, commercial, industrial, raw land, and special use. Investing in real estate includes purchasing a home, rental property, or land. Indirect investment in real estate can be made via REITs or through pooled real estate investment.

What are the 5 keys to property investment success? ›

Real Estate Investments
  • Location. Location is the most integral part of your real estate investments as it determines the future growth and value of your investment. ...
  • Financial Analysis. ...
  • Rental Strategy. ...
  • Cash Flow. ...
  • Property Management.

What are the 4 factors that influence value? ›

The current and future importance consumers place on the four factors of value (Desire, Utility, Scarcity, and Effective Purchasing Power) represents Demand and Supply of the product or service.

What four main elements determine real estate value? ›

The Four Essential Elements of Value are:
  • Scarcity: How much is there of it?
  • Transferability: Can it be sold?
  • Utility: Can it be used?
  • Demand: Does anybody want it?

What are 4 factors that determine price in the market? ›

Four Major Market Factors That Affect Price
  • Costs and Expenses.
  • Supply and Demand.
  • Consumer Perceptions.
  • Competition.

What are the 7 steps to buying a house? ›

A Home Buyer's Guide: 7 Steps to Take Before Purchasing
  1. Determine how much house you can afford. ...
  2. Research your housing market. ...
  3. Build your savings. ...
  4. Reduce your debt. ...
  5. Improve your credit. ...
  6. Get pre-approved for a mortgage loan. ...
  7. Shop for a home and make an offer. ...
  8. Conclusion.
Jan 12, 2023

What are the 8 steps of buying a house? ›

8 steps to buying a house
  • Get your finances in order. ...
  • Calculate your budget for a house using a home affordability calculator. ...
  • Get pre-approved. ...
  • Search for homes within your budget. ...
  • Make an offer on a home. ...
  • Submit your mortgage application. ...
  • Enter the loan processing phase. ...
  • Closing.
Jul 15, 2021

What to look for when viewing a house checklist? ›

10 things to ask when you view a home
  • Why is the seller moving? ...
  • What comes with the property? ...
  • How old is the roof? ...
  • How old — and how efficient — is the heating and cooling system? ...
  • Are there any disclosures? ...
  • Are there any problems with the house? ...
  • Have you made any additions or renovations? ...
  • What's the water pressure like?

What makes a good home? ›

The home should be airy and well-ventilated

A home must reflect good vibes, and well-ventilated homes are ideal for living. Dwellers stay happy and healthy in a well-ventilated home where ample sunlight comes in and air flows well. Good ventilation is important for several reasons.

What are the features of an ideal home? ›

An ideal home is one that needs little maintenance and is sturdy enough to last a lifetime. Well-designed spaces that are optimised to offer maximum utility should be preferred. The architecture, spatial planning and master planning of the layout should be accommodative of your family's needs in the long run.

How do I choose the perfect home? ›

How to find the perfect home
  1. Tip 1: What Does Your Perfect Home Look Like? ...
  2. Tip 2: Determine Your Housing Budget. ...
  3. Tip 3: Will You Need a Mortgage? ...
  4. Tip 4: Consider The Location of Your New Home. ...
  5. Tip 5: Do Your Research. ...
  6. Tip 6: Talk To a Real Estate Agent. ...
  7. Tip 7: Be Flexible. ...
  8. Tip 8: Proceeding to The Buying Process.

What is the biggest factor to get a mortgage? ›

Top 5 Factors Mortgage Lenders Consider
  • The Size of Your Down Payment. When you're trying to buy a home, the more money you put down, the less you'll have to borrow from a lender. ...
  • Your Credit History. ...
  • Your Work History. ...
  • Your Debt-to-Income Ratio. ...
  • The Type of Loan You're Interested In.
Feb 1, 2023

What makes property value decrease? ›

Changes in the real estate market can lower the value of your home. Natural disasters and climate change can lower your property value because the property is a greater risk to purchase. Foreclosures in your neighborhood can also drive down property value.

At what age does a house start losing value? ›

If you haven't renovated your home in the past 30 years or so, it won't show well when you put it on the market. In other words, it won't get the same price as a similar home that's been maintained and updated.

How much income do you need to buy a $650000 house? ›

To determine whether you can afford a $650,000 home you will need to consider the following 4 factors. Based on the current average for a down payment, and the current U.S. average interest rate on a 30-year fixed mortgage you would need to be earning $126,479 per year before taxes to be able to afford a $650,000 home.

What is a good debt to income ratio? ›

What do lenders consider a good debt-to-income ratio? A general rule of thumb is to keep your overall debt-to-income ratio at or below 43%.

How big of a loan can I get with a 720 credit score? ›

You can borrow $50,000 - $100,000+ with a 720 credit score. The exact amount of money you will get depends on other factors besides your credit score, such as your income, your employment status, the type of loan you get, and even the lender.

What credit score is needed for a 300k house? ›

Additionally, you'll need to maintain an “acceptable” credit history. Some mortgage lenders are happy with a credit score of 580, but many prefer 620-660 or higher.

How much can you borrow with a 700 credit score? ›

The average credit limit for those with a 700 credit score is right around $4,500. However, if you were to pull out a 700 credit score personal loan, you should be able to access more money than you would with just a credit card.

What is the rule of thumb when making an offer on a home? ›

The rule of thumb is usually between 5 and 10 percent of the home price. Bear in mind that you could lose the money if the deal falls through, so it's important not to put up so much that you'd be ruined if you lost the cash.

Is it rude to offer below asking price? ›

Typically, a lowball offer is considered to be at least 20% below the asking price. If you're offering 10% below, the property should be in a good condition but may just need some cosmetic work done. The goal of offering 10% below the asking price is to use those extra funds to cover the repairs.

Why do buyers prefer all-cash offers? ›

A cash offer is an all-cash bid, meaning a homebuyer wants to purchase the property without a mortgage loan or other financing. These offers are often more attractive to sellers, as they mean no buyer financing fall-through risk and, usually, a faster closing time.

What real estate appreciates the most? ›

Question: What type of property appreciates faster – condo, townhouse, or single-family? Answer: Since 2012, the data is clear – single-family homes appreciate the fastest, followed by townhouses/duplexes, and then condos. Since 2012, the average single-family home has appreciated 69% compared to 27% for condos.

What is the number one killer of deals in the real estate industry? ›

Industry professionals overwhelmingly named appraisals as the biggest obstacle they face in getting deals to the closing table.

How do you attract high end real estate clients? ›

Here are 11 ways to get clients in real estate:
  1. Buy Real Estate Leads. ...
  2. Engage With Your Community. ...
  3. Ask Existing Clients for Referrals. ...
  4. Create a Website. ...
  5. Post On Social Media. ...
  6. Specialize In a Niche. ...
  7. Try Cold Calling. ...
  8. Host Open Houses.

Who are the most motivated sellers in real estate? ›

Here are some different kinds of motivated seller lead lists you could acquire and market to:
  • Attorneys (Probate, divorce, estate, etc.)
  • Realtors.
  • Absentee owners.
  • Out-of-state landlords.
  • People who own homes free-and-clear.
  • Foreclosures (Both pre- and current)
  • Properties with liens.
  • Homeowners in probate.

What are the biggest increases to home value? ›

Upgrades that add physical square footage or make the home feel more spacious
  • Convert or build a home office. ...
  • Finish your basem*nt. ...
  • Open up the floor plan. ...
  • Add stone veneer to the front of your house. ...
  • Get a door of steel. ...
  • Replace your garage door. ...
  • Update your mailbox and house numbers. ...
  • Touch up or re-do your exterior paint.
Jan 31, 2022

Why is 70% in real estate? ›

The 70% rule helps home flippers determine the maximum price they should pay for an investment property. Basically, they should spend no more than 70% of the home's after-repair value minus the costs of renovating the property.

Where is the hottest real estate market right now? ›

The hottest housing markets include those markets in North Carolina, Colorado and Texas that were also popular during the pandemic, including Raleigh and Durham, Denver and Austin. Markets to watch that improved the most between November and December 2022 include Portland, Oregon, Richmond, Virginia, and St. Louis.

What is the toughest thing for real estate agent? ›

The 5 Hardest Things About Being a Realtor
  • Uncertainty about real estate market. This is perhaps one of the biggest uncertainties realtors have to deal with on a daily basis. ...
  • Constantly being on the go. ...
  • Commission is by no means a guarantee. ...
  • Being underpaid for hard work. ...
  • Dealing with difficult clients.

What are the 3 L's of a millionaire real estate agent? ›

The 3 L's: Listings, Leads, and Leverage

The three key L's that are necessary for garnering long-term success include Listings, Leads, and Leverage. Gary Keller became a successful real estate agent because he was able to complete numerous contracts in a short period of time.

What is the biggest challenge for realtors? ›

Dealing with unrealistic sellers

Many sellers compare their houses to those in the neighborhood and want to sell them as quickly as others. It's your responsibility to make them understand the real scenario. This is one of the most common problems that real estate markets face.

How do you attract serious buyers? ›

8 Ways to Attract the Best Buyers for Your Business
  1. Don't wait for a buyer to come to you; run a process to find the best buyers. ...
  2. Talk to multiple buyers. ...
  3. Work with an investment banker that manages thousands of buyer relationships. ...
  4. Use detailed marketing materials that tell the business's story.

What makes a real estate agent stand out? ›

Communicate. Being a good real estate agent means always being in touch with your clients—past, present, and future. Present clients looking for their next home are always in need of consistent communication with you.

How do I grow my real estate client list? ›

How to Build Your List of Real Estate Clients
  1. Ask Your Friends and Family. Of course, you know people, but no one you know needs or is selling a house. ...
  2. Invest in Direct Mail Marketing. Direct mail marketing isn't dead. ...
  3. Create a Website. ...
  4. Get Listed. ...
  5. Focus on Your Former Clients. ...
  6. Network. ...
  7. Be a Referral Source. ...
  8. Be Thankful.

What type of house sells best? ›

Colonial. Colonial-style homes have the highest resale factor when all other elements are equal.

How to find desperate home sellers? ›

How to Find Motivated Sellers: 7 Great Ways to Try Today
  1. Drive for dollars. ...
  2. Contact local attorneys. ...
  3. Network with county and city inspectors. ...
  4. Direct mail marketing. ...
  5. Visit For Sale By Owner (FSBO) sites. ...
  6. Check Out the Mashvisor Property Marketplace. ...
  7. Check MLS expired listings.
Feb 2, 2021

Who makes most in real estate? ›

From highest- to lowest-paying, these are:
  • Mortgage Loan Officer.
  • Real Estate Attorney.
  • Real Estate Agent.
  • Compliance Specialist.
  • New Home Sales Consultant.
  • Realtor.
  • Real Estate Broker.
  • Property Accountant.

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