5 Reasons To Invest In Longines Watches (2024)

Do you have a passion for luxury watches? Love to wear a well-made timepiece on your wrist? Maybe you appreciate the craftsmanship and dedication of a beautiful, Swiss-made piece?

If so, then why not have a look at watches made by Longines, a luxury watch brand with over 140 years of experience in the watchmaking industry. Longines is a well-known Swiss watch company based in Saint-Imier, Switzerland since 1832. It is also a member of the Swatch Group Ltd.

Initially, this luxury watch brand started under a different brand name, only taking the Longines monicker in 1866, in ode to the place where its factory was relocated. Today, the Longines brand offers timepieces in over 150 countries.

Longines is well-known in the luxury watch field and for good reason. This high-quality watch manufacturer has long produced exceptional watches of a wide variety.

If you need a little more convincing to invest in Longines watches, then here are five reasons why you should do so. Have a look:

1. Legacy And Heritage

Since 1832, Longines has maintained its legacy and heritage in terms of quality and design. The company has ensured that its models are updated according to the changing market demands and new technology. Over the years it has released several watches with advanced features.

In 2005, the company released the Longines Master Collection, a series consisting of mechanical dress watches. This lineup was released to honour the company’s continued legacy and stature in the 21st century.

Under the Longines master collection, the company has released a wide range of traditionally styled luxury watches with a variety of complications. Different models of this collection include automatic chronographs, power reserve displays, complete calendar displays with a moonphase feature, and many others.

The new Longines Master Collection Automaticmarks a respectable foray by the company into the world of luxury dress watches. A silver dial and brown alligator leather straps make it a perfect dress watch.

Because of its large black-coloured Hindu-Arabic numerals, this automatic model is not only striking but also easy to read. Its elegant blued steel hour, minute, and seconds hands also provide a brilliant contrast to the silver dial.

The price for the Longines Master Watch Automatic begins at ¥138,797 or $1298.08. You can wear this beautiful watch at any official functions and parties.

2. Longines Watches Symbolize Success

Those who sport a luxury watch from Longines exude qualities of style, workmanship, and professionalism. In fact, watches like theLongines Hydro Conquestare considered a status symbol and are particularly prevalent in the business world.

Longines timepieces such as the Hydro Conquest reflect the hard work you’ve put in and the challenges you’ve overcome to reach the current position you now have. They also showcase the success you’ve earned over the years and provide you with a boost of confidence.So, don’t hesitate to sport models like the Hydro Conquest when attending certain events.

The release of the Hydro Conquest marked a significant milestone for Longines as its release quickly gained positive acclaim internationally.

The back ceramic bezel of the Hydro Conquest is one of its most notable features and reflects the company’s stature in the industry. To ensure that the black ceramic doesn’t radiate a dull appearance, this watch also includes multiple surface finishes to heighten its elegance. Other aesthetic features include a matte dial, polished case, and stainless steel bezel which all make up a harmonious and visually interesting model.

Besides the features mentioned, the Hydro Conquest also includes an impressive movement, as well as a black quality rubber strap which provides the wearer adequate comfort. It retails around ¥118,334 or $1106.70.

3. Longines Watches Have Amazing Features

Like cars, luxury watches from Longines possess incredible value. Naturally, of course, depending on the model you buy, this value will eventually increase. As opposed to spending your money on a wardrobe that will soon no longer be fashionable, buying a Longines watch can be a wise investment. Just make sure you keep it in excellent condition and keep hold of its box and documentation.

If you’re looking for a watch to invest in long-term,then have a look at theLongines Conquest V.H.P. You’ll be surprised to know that this is a quartz movement watch which is a continuation of the company’s Very High Precision “VHP” watches. In fact, Longines’ affinity for quartz movements goes way back.

The Longines Conquest V.H.P. includes a perpetual calendar which means the date automatically sets itself according to the length of months and leap years. Therefore, there’s no need to fiddle with the crown positions to set the date. Meanwhile, the Longines Conquest V.H.P. also includes a “magic crown” which allows you to set the time the traditional way.

This watch’s battery is so durable that it can last an amazing five years. Not only that, but when there isn’t enough energy to keep the watch running precisely, its hands automatically go into sleep mode at the 12-hour position.

The cases of this luxury watch use high-quality stainless steel that comes in different sizes: 41mm and 43mm for the three-handers and 42mm or 44mm for the chronograph. It is also a perfect night watch, thanks to its black carbon dial and nine applied bar indexes treated with Super-Lumi-Nova. Moreover, it is water-resistant up to 50-metres.

To get this amazing timepiece, one needs to pay around ¥120,278 or $1124.88.

4. Longines Watches Use High-Quality Materials

Longines watches feature hundreds of minuscule parts that function flawlessly to power the whole model. These watches are made through the exceptional precision possessed by expert Swiss watchmakers. As such, they are the exemplar of masterful craftsmanship.

To ensure the watches’ superb performance, Longines watchmakers use high-quality materials such as 18kt gold, carbon fibre, synthetic sapphire crystal, and pure leather. Among Longines’ high-quality watches is theLongines La Grande Classique with a white dial which comes with an 18 carat rose gold case.

The Longines La Grande Classique is the product of years of innovation and design. Hence, it has an incredible style. Its supple leather band and 18 karat gold case give the wearer a feeling of sophistication. In addition, it works as a perfect jewellery piece for both men and women.

This watch features an excellent Quartz movement to ensure high accuracy. Its face is made up of a durable and scratch-resistant sapphire crystal that makes the watch easy to read whether it’s day or night. Meanwhile, its white dial which features luminous black Roman numeral, hands, and hour markers complements the watch’s overall design. Furthermore, it is water-resistant to 30-metres.

The Longines La Grande Classique can last a lifetime with proper care and maintenance. Add this watch to your luxury watches collection for a price of ¥257,315 or $2406.50.

5. Longines Watches Are Built To Last

One of the reasons why Longines watches are good investments is because they’re built to last. All Longines watches are built by hand and maintain a balance between traditional techniques and modern technological innovations. As such, they have long been considered premium watches when compared to other timepieces.

Every model of Longines passes through a quality inspection process before having a label applied to each one. The methods used in their making ensure precision and longevity. One of these watches is the Longines Heritage Military Watch which is highly durable.

The Longines Heritage Military Watch’sdesign is an ode that of the original military watch produced by Longines in 1918. This is most evident in the dial, with the 12 large numerals encircling things in a specific font. In addition to that, it features a running seconds sub-dial which gives it a different look from other timepieces. As for the movement, this watch uses a Calibre L615.3 and offers 42 hours of power reserve.

Final Thoughts

Longines is famous for its rich history, craftsmanship, and quality luxury watches. If you are planning to buy a luxury watch, then investing in Longines watches is an excellent choice.

Longines watches are available in different models perfect for any person belonging to whatever profession. You can be assured that by wearing them, you’ll feel proud of the hard work you have done.

Now that you know the reasons why Longines watches are good investments, then head out now and buy the one that suits your personality.

We hope you’re enjoying your watch reading experience. For another enticing read, check out 6 Luxury Watches For Women With Infinite Elegance.

5 Reasons To Invest In Longines Watches (2024)

FAQs

Are Longines watches a good investment? ›

In order for a watch to be officially recognised as being Swiss-made, it must have a Swiss movement, have been assembled and inspected in Switzerland and at least 60% of the manufacturing costs be domestic. This label holds great meaning in the horological industry and makes Longines watches a great investment piece.

What makes Longines watches special? ›

Yes, they manufacture high-quality Swiss-made mechanical watches and quartz watches. They are one of the more popular watchmakers out there yet they are affordably priced compared to many other brands.

Why does Longines have 5 stars? ›

Like the Spirit before it there is five stars stamped on the dial, which in the history of Longines, were synonymous with maximum quality and reliability. A 5-year warranty also proves the exceptional character of this line.

Why is Longines the most honored watch? ›

Indeed, such was their success as winner of 10 'Gran Prix' at World's Fairs (more than anyone else) and multiple Observatory Chronometer accuracy competitions, Longines' print advertising and watch boxes bore the legend 'The World's Most Honored Watch' for much of the 20th Century.

Where does Longines rank in watches? ›

Rolex Versus Longines Comparison

Longines is in position #24 of the same top 50* Swiss brands making Longines the 5th most recognizable Swiss watch brand in the world.

Does Longines hold resale value? ›

When buying a timepiece like this you are really getting every dollar's worth, especially with all the features that come with a Longines watch. Just like other luxury items, timepieces hold incredible value and of course, the better the model or the more features included, the higher the value.

Is Longines an entry level watch? ›

Longines has entry-level watches that start at a list price of $725 come at a slightly lower price than TAG Heuer who's entry-level watches start at a list price of $1000. The higher-end Longines watches go up over $16,000 and TAG Heuer has some watches that have a list price of over $26,000.

Is Longines considered a luxury watch? ›

Beginning with the Basics. Both Longines and Omega are Swiss brands creating luxury watches for people all over the world. Both are recognized as trustworthy and classy brands that can be relied on in terms of watch build and design.

Is Longines an entry level watch brand? ›

Is Longines an Entry Level Watch? Yes, Longines carries many entry-level watches that cost anywhere from $1,000 to $2,000.

What celebrity wears Longines? ›

Ambassadors and Longines personalities

The Swiss watch brand Longines is thrilled to welcome Swiss showjumping rider Edouard Schmitz to its Family. Kate Winslet, the magnificent Oscar-winning actress, joined the Longines family in 2010. Eddie is a Longines Ambassador of Elegance since 2014.

Is Breitling or Longines better? ›

Many watch enthusiasts would venture to say that Breitling is a step or two above Longines. Breitling may be a slightly less recognized brand to the average consumer, however, Breitling watches, on average, are considered a more high-end brand in higher demand.

Who wears Longines? ›

Other Longines ambassadors include fellow actors Regé-Jean Page, Eddie Peng, Zhao Liying, Kate Winslet and Olympic skier Mikaela Shiffrin.

What are Longines core values? ›

From the 1832 trading office to the twenty-first century global brand, Longines has always defended a watchmaking tradition based on the values it has upheld throughout its history: elegance, tradition and performance.

What are the 3 most prestigious watches? ›

Feature: Top 10 Most Expensive Luxury Watch Brands
  • A. Lange & Söhne. ...
  • Audemars Piguet. ...
  • Blancpain. ...
  • Breguet. ...
  • Grand Seiko. ...
  • Jaeger-LeCoultre. ...
  • Patek Philippe. ...
  • Richard Mille.

What is the most recognized watch in the world? ›

The Most Popular Watches in the World Are the Rolex Submariners. So, the most popular watches in the world based on the search number on Google are the Rolex Submariners. Today, Submariners are so popular that it's not unusual for someone to have to wait months or even years for delivery.

Which is better Longines or Tissot? ›

Longines vs Tissot: Conclusion

Tissot and Longines offer different incentives to watch connoisseurs, Tissot being the more well-rounded option between the two brands. Longines has the upper hand when it comes to brand recognition and producing high-quality, luxurious watches.

Who are Longines main competitors? ›

Longines Competitors
  • Breguet.
  • TAG Heuer.
  • Cartier.
  • Omega.
  • Rolex.
  • Rado.
  • Tissot.
  • Hublot.

Are Rado watches better than Longines? ›

They are both great options for someone not quite ready to step up to Omega territory but who want a quality dive watch. The Rado, in my opinion, provides a cleaner and more unique execution of a dive watch.

What is the life expectancy of Longines? ›

Depending on the watch, the life span of the battery inside can be anywhere from one year to five years.

Is TAG Heuer more expensive than Longines? ›

Pricing. The Longines HydroConquest is among the most affordable luxurious dive watches with prices starting at approximately $1,600. The Tag Heuer Aquaracer professional 300 automatic 43 mm watch costs approximately $3,500.

What brand watches have the highest value? ›

The most expensive watches are made by some of the most expensive watch brands in the world, including Audemars Piguet, Blancpain, Jaeger LeCoultre, Breguet, Louis Moinet, Piaget, Roger Dubuis, Vacheron Constantin, A. Lange & Sohne and Patek Philippe.

Did Audrey Hepburn wear Longines? ›

Like every great fashion icon, Hepburn's look wouldn't be complete without the right timepiece on her wrist. She is best known for wearing a Dolce Vita. It is one of Longines most famous timepieces. The Dolce Vita is a classic watch, just like her.

Are Longines watches collectable? ›

Longines is but one of the many Swiss watch manufacturers that creates watches with incredible performance and longevity, but what makes them so collectible is their connection to history. Many vintage Longines watches exude nostalgia and the classical elegance of a time long passed.

Is Omega and Longines the same company? ›

The Swatch Group is the world's largest watch company and employs about 36,000 people in 50 countries. The group owns the Swatch product line and other brands, including Blancpain, Breguet, Certina, ETA, Glashütte Original, Hamilton, Harry Winston, Longines, Mido, Omega, Rado, and Tissot.

Is Longines made in China? ›

At Longines, located in St-Imier, Switzerland, one can witness the designers and watchmakers tirelessly working toward creating Swiss Made watches of elegance, tradition and performance.

What group is Longines under? ›

Compagnie des Montres Longines, Francillon S.A., or simply Longines (French pronunciation: ​[lɔ̃ʒin]), is a Swiss luxury watchmaker based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, the company has been a subsidiary of the Swiss Swatch Group and its predecessors since 1983.

Is Longines a pilot watch? ›

Longines continues to keep a close and long-standing connection with the world of aviation. The brand has produced a large number of pilots' watches and chronographs, on-board equipment and other navigation instruments which aided the development of civil and military aviation during the first half of the 20th century.

What does the Longines symbol mean? ›

Founder Ernest Francillon lifted the name Longines from the name of the site for his new factory in Switzerland. For his factory mark, Francillon chose a winged hourglass within a double circle. The stamp was originally intended to authenticate Longines' watches and deter counterfeiters.

What is the Longines logo called? ›

Ernest Francillon brought his family's watch-making skills together under one roof in a new factory in Les Longines, Switzerland. From then on, the Longines winged hourglass was engraved on all timepieces made by the company to ensure brand recognition.

What kind of person wears a Breitling? ›

Breitling – The Tough Guy

Usually worn in combination with a leather jacket and aviator glasses, no other watch wearers try so desperately to come off as cool, having watched movies like Top Gun, Bad Boys, and Die Hard one too many times.

What rank is Breitling in the world? ›

Breitling has managed to move up one spot from 2017 to 2018, another spot from 2018 to 2019, and two spots from 2019 to 2020 — putting them in 11th place.

Has Breitling gone up in value? ›

Breitling watches are a luxury item & as such, they come with hefty price tags. However, Breitling watches hold their value well & can be expected to increase over time. They also last for years & years (some models have been around for decades).

What watch did Albert Einstein wear? ›

At least two other watches with an Einstein provenance are known: a Longines wrist-watch, manufactured in 1929 and presented to Einstein in 1931, which sold at auction in 2008 for $596,000; and a Longines pocket-watch dated 1943, now in the History Museum in Berne.

Will Longines go up in value? ›

Like cars, luxury watches from Longines possess incredible value. Naturally, of course, depending on the model you buy, this value will eventually increase.

What is the slogan for Longines watch? ›

Elegance is an attitude” is the slogan that Longines has been using since the nineties and which sums up the brand's philosophy.

What is the Holy Trinity of watch brands? ›

Also known as the 'Big Three', the holy trinity of watches includes Audemars Piguet, Patek Philippe, and Vacheron Constantin.

What is the king of all watches? ›

Discover how Hans Wilhelm Wilsdorf built the Rolex watches empire by taking a chance... The logo of the Swiss watchmaker Rolex is a five-pronged crown, which couldn't be more apt given that Rolex is the true king of watches.

What is the king of watches? ›

The Rolex brand is so ingrained in the minds of much of the world, it's hard to believe watches even existed before Austrian national Hans Wilsdorf started the company in the early 1900s.

What watch does Bill Gates use? ›

Watches of the Richest People in the World: Bill Gates Watch - Casio Duro Analog MDV106-1AV.

What is Europe's most popular watch brand? ›

The Most Popular Watch Brand Worldwide

With extremely high brand recognition, Rolex is a brand that is ubiquitous with luxury. However, it is interesting to see that Omega is more popular than Rolex in many countries. Omega dominates Eastern and Northern Europe as the most popular brand.

What is the most popular watch in the US? ›

United States of America: Rolex, Omega, and Breitling.

According to WatchBox, the top-selling model in the USA is the Rolex Datejust. They credit the model's success to its versatility in aesthetic – with a variety of case metals and bracelet, bezel, and dial configurations to choose from.

Will Longines watches increase in value? ›

Like cars, luxury watches from Longines possess incredible value. Naturally, of course, depending on the model you buy, this value will eventually increase.

Is Longines or Tissot better? ›

Tissot and Longines offer different incentives to watch connoisseurs, Tissot being the more well-rounded option between the two brands. Longines has the upper hand when it comes to brand recognition and producing high-quality, luxurious watches.

Which luxury watches increase in value the most? ›

Rolex, Patek Philippe, Breitling, and Audemars Piguet retain their value the most, followed by Omega, Oris, Tissot, and Tudor. These brands have prestige and popularity and are crafted out of high-quality materials and parts. Due to limited models and references, the scarcity of these timepieces increases prices.

What is Longines comparable to? ›

Both Longines and Omega are Swiss brands creating luxury watches for people all over the world. Both are recognized as trustworthy and classy brands that can be relied on in terms of watch build and design. Omega is recognized in the seventh position as the world's most famous Swiss luxury watch brand.

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