What is Data Mining?
Published in · 5 min read · Jun 17, 2019
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Data mining is used to analyze data, detect patterns and relationships within it, and convert it into useful information for businesses to make better decisions. The analysis of data has occurred for centuries but has recently become prevalent since new specialty technologies have emerged into the marketplace. But, with this comes many misconceptions and myths about what data mining is, how it works, and the benefits of utilizing it.
Myth #1: Data mining is an extremely complicated process and difficult to understand.
Algorithms behind data mining may be complex, but with the right tools, data mining can be easy to use and can change the way you run your business. Data mining tools allow you to easily see and understand your data with simple to understand graphs, queries, and visualizations gives you insight as to how your business is performing. You can then identify problems and potential issues and make analytics-based decisions to improve upon your inefficiencies.
Data mining tools are not as complex or hard to use as people think they may be. They are designed to be easy to understand so that businesses are able to interpret the information that is produced. Data mining is extremely advantageous and should not be intimidating to those who are considering utilizing it.
Myth #2: Data mining is another trend that will soon die out, allowing us to return to standard business practice.
Quantitative practices have been employed by businesses for quite some time. Data mining is just a more developed practice that has come about since the beginning of the 20th century. Data is everywhere and the size of some databases are tremendous, making it extremely difficult for discovery to be done manually. With the easy-to-use functionality, cost and time reduction…