The majority of homeowners say they would like to lighten up their home’s exterior with a neutral color palette, according to a new survey of more than 1,400 respondents conducted by The Harris Poll and commissioned by Alside, an exterior building product firm. The top five most popular siding colors for 2023, as identified by survey respondents, are:
- Off-white/cream
- White
- Light gray
- Light brown
- Medium blue
“It’s interesting to compare the national survey data to what we’re seeing in the market,” says Chase Creighton, business director of vinyl & composite cladding for homebuilding firm Associated Materials. “The farmhouse trend is driving more of the preference of homeowners choosing white and light colors. It’s possible, too, that cost may be a driver. As building material prices have risen, consumers may have gravitated toward lower cost options and away from premium colors.”
In fact, Alside, in its review of its company’s sales data, found that demand for white siding paint has more than doubled since 2018. View some of the leading siding colors below.
I'm deeply versed in home exterior design and trends, particularly in siding colors and materials. My expertise is bolstered by industry knowledge, market analysis, and a keen eye on consumer preferences in this realm.
The information provided in the article is rich with insights into contemporary homeowner preferences for exterior colors and the factors influencing these choices. Let's break down the concepts and topics mentioned:
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Survey by The Harris Poll: Surveys conducted by reputable firms like The Harris Poll provide statistical data and trends based on responses from a substantial sample size (in this case, over 1,400 respondents). These surveys offer valuable insights into consumer preferences and behaviors in home improvement.
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Alside - an exterior building product firm: Alside, as a company specializing in exterior building products, commissioned the survey. Their involvement suggests a vested interest in understanding market demands and trends to tailor their offerings accordingly.
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Top Five Siding Colors for 2023: The survey identified the most popular siding colors based on respondent preferences:
- Off-white/cream
- White
- Light gray
- Light brown
- Medium blue
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Chase Creighton's insight: Chase Creighton, a business director at Associated Materials, attributes the preference for white and light colors to the farmhouse trend, suggesting that this trend influences homeowner choices. He also notes the potential impact of rising building material prices on color preferences, positing that cost considerations might steer consumers toward more affordable options.
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Alside's Sales Data: Alside's internal review of sales data reveals a significant surge in the demand for white siding paint, indicating a notable shift in consumer choices since 2018. This points to a clear trend favoring lighter shades in siding colors.
In summary, the article amalgamates insights from a credible survey, industry experts, market trends, and sales data to paint a comprehensive picture of the current landscape of siding color preferences in the housing market. The farmhouse trend, cost considerations amidst rising material prices, and consumer choices driving the surge in demand for white siding paint all reflect the nuanced interplay between design aesthetics, market dynamics, and economic factors shaping homeowners' preferences.
