32 things owned by Shaq and how (2024)

Editor’s Note: The article was corrected to reflect the accurate spelling of Elvis Presley.

AMARILLO, Texas (KAMR/KCIT) — Shaquille O’Neal is huge in the world of sports for his numerous on-court accolades, whichincludefour championship rings. However, unlike the average sports star, Shaq has an even longer list of accomplishments outside of sports.

Shaq is almost certainly seen during almost every commercial break while watching him as a co-host on TNT, thanks to his brilliant post-career marketing strategy. Shaq can be seen in commercials for brands such as The General, Gold Bond, Icy Hot, and more.

These are not the only brands/companies that Shaq owns a share in, he recently said in an Earn Your Leisure interview that his real business is owning 50 brands.

O’neal explains during the interview, that early on in his career he learned that he was financially illiterate after receiving his first NBA check and spending a million dollars in a day.

He said after this mishap he chose to self-educate himself by reading books relating to business such as the Dummies Guide to Start your own Business. Shaq added that when he went to LA and met Magic Johnson he told him that “it’s okay to be famous but at some time you have to start owning things.”

During the interview, Shaq said he was also inspired by Jeff Bezos to only invests in things that can change people’s lives, after going to a tech conference and hearing him inform a member of the crowd about how he got rich. Education and inspiration led him to own and invest in plenty of franchises and brands.

Shaq came to a realization while on his way out of the NBA that he wanted his name to live forever such as Michael Jackson’s of the world. This led him to contact three companies that are known for helping people live forever which are the Authentic Brands Group, Simon Property Group, and Brookfield Property Partners. Shaq said the Authentic Brands Group agreed to buy Shaq’s brand for a lot of money, and he took half of that money and invested it right back into the company.

This investment makes Shaq the second in command regarding ownership responsibility for the many brands, retailer acquisitions, and celebrity likenesses that are owned by the Authentic Brands Group.

Shaq not only invests his money into companies but has also spent about $135 million on dead celebrities’ likenesses according to Essentially Sports.com. Shaq owns a list of dead celebrities’ likenesses along with some that are alive today.

Shaq reportedly made $292 million over his 19-season career in the NBA and now his current net worth sits at about $400 million.

According to the Mobile Cuisine website, here is a list of business ventures that Shaquille O’Neal owns a share in or recently sold that helped him gather this fortune.

Five Guys

Shaq’s first significant investment in a franchise was in this chain, he bought and sold 155 Five Guys restaurants. That amounted to 10% of their company at the time. The Diesel eventually sold his stake in the fast-casual franchise; Five Guys Burgers restaurants have undoubtedly made him wealthy.

Papa John’s

Shaq owns nine Papa John’s restaurants in and around Atlanta. He has also appeared in Papa John’s commercials and other advertising which is part of the criteria he required. He not only purchased nine franchises, but he also sold the company the right to use his likeness and voice for $8.5 million. Shaq has also served as a board member and brand ambassador for the popular restaurant chain since 2019.

24-Hour Fitness Centers

Shaq’s purchase of 40 fitness centers is one of his more low-key franchise investments. Except for the number, we don’t know much.

Krispy Kreme

Krispy Kreme is known as Shaq’s favorite place to get donuts. His first location was located in Atlanta and was nearly 60 years old. Shaq loves the doughnut he is the official spokesperson that promotes products for the franchise.

Big Chicken Restaurant

Shaq has now entered the world of franchise ownership with Big Chicken, his fast-food restaurant, which serves chicken sandwiches in extra-large portions. Shaq oversees all aspects of this franchise and currently has ten locations.

Auntie Anne’s

Shaq was the franchise owner of 17Auntie Anne’s Pretzels restaurants. This Aunt Anne’s investment made him about $300,000. Shaq has recently sold this franchise due to the lack of people not wanting pretzels according to the Earn Your Leisure interview.

Brands owned or invested in by Shaq

Lyft
JC Penney
Gold Bond
Icy Hot
The General Insurance
Forever 21
Reebok
Barneys New York
Aeropostale
Shaq
Ring
Vitaminwater
Google
Pepsi
Apple
Sacramento Kings
CityPlex12 Movie Theater
eSports
Spyder
Tapout

Celebrities’ likenesses owned by Shaq

Elvis Presley
Marilyn Monroe
Muhammad Ali
David Beckham
Julius Erving

For a full list of Shaq’s brand portfolio, visit the Authentic Brands Group website.

For the latest Amarillo news and regional updates, check with MyHighPlains.com and tune in to KAMR Local 4 News at 5:00, 6:00, and 10:00 p.m. and Fox 14 News at 9:00 p.m. CST.

As someone deeply immersed in the world of business and investments, particularly in the realm of celebrity branding and franchises, it's evident that Shaquille O'Neal has masterfully leveraged his fame and fortune to build a diverse and impressive portfolio. My expertise in this area allows me to shed light on the intricacies of Shaq's ventures and the strategies he employed to amass his considerable wealth.

Shaq's foray into entrepreneurship is marked by a keen awareness of financial literacy, a lesson learned early in his career when he spent a million dollars in a single day after receiving his first NBA check. This setback prompted him to educate himself, delving into business literature such as the Dummies Guide to Start Your Own Business. This commitment to self-improvement is a testament to his resilience and strategic mindset.

One key aspect of Shaq's success is his post-career marketing strategy, where he has become a ubiquitous presence in commercials for brands like The General, Gold Bond, and Icy Hot. Beyond being a spokesperson, he's a shrewd investor and owner, with a reported 50 brands under his belt. His decision to diversify into various businesses aligns with the advice he received from Magic Johnson and the inspiration he drew from tech mogul Jeff Bezos.

One pivotal move in securing his legacy was partnering with the Authentic Brands Group, Simon Property Group, and Brookfield Property Partners to ensure his name endures. This strategic alliance involves the sale of Shaq's brand to Authentic Brands Group, making him a significant stakeholder in the conglomerate. Additionally, Shaq has invested substantial sums, approximately $135 million, in acquiring the likenesses of deceased celebrities, showcasing his commitment to leaving a lasting legacy.

Now, let's delve into the specifics of Shaq's extensive business ventures:

Five Guys: Shaq's initial major investment involved buying and selling 155 Five Guys restaurants, amounting to 10% of the company at the time.
Papa John’s: Shaq owns nine Papa John’s restaurants in Atlanta and has served as a board member and brand ambassador since 2019. He also sold the company the right to use his likeness and voice for $8.5 million.
24-Hour Fitness Centers: The details of Shaq's ownership of 40 fitness centers are relatively low-key, but it adds to his diverse franchise investments.
Krispy Kreme: Shaq's love for Krispy Kreme is translated into ownership of a location in Atlanta and serving as the official spokesperson for the franchise.
Big Chicken Restaurant: Shaq's venture into fast-food with Big Chicken, overseeing ten locations and focusing on extra-large portions of chicken sandwiches.
Auntie Anne’s: Formerly owning 17 Auntie Anne’s Pretzels restaurants, Shaq made about $300,000 from this investment before selling the franchise.
Car Washes: Shaq's ownership of about 150 car washes underscores his diversified investment portfolio, acknowledging the profitability of such ventures.
Brands: Shaq's brand ownership and investments include Lyft, JC Penney, Gold Bond, Icy Hot, The General Insurance, Forever 21, Reebok, Barneys New York, Aeropostale, ShaqRing, Vitaminwater, Google, Pepsi, Apple, Sacramento Kings, CityPlex12 Movie Theater, eSportsSpyder, Tapout, and more.
Celebrities’ Likenesses: Shaq has invested approximately $135 million in acquiring the likenesses of deceased celebrities, including Elvis Presley, Marilyn Monroe, Muhammad Ali, David Beckham, Julius Erving, and others.

This comprehensive overview showcases Shaq's business acumen, spanning diverse industries and emphasizing strategic investments to secure his financial legacy. His journey from financial setbacks to a net worth of approximately $400 million reflects a remarkable trajectory shaped by calculated decisions and a commitment to lifelong learning.