170 Key Performance Indicator (KPI) Examples & Templates (2024)

FAQs

What is an example of a KPI answer? ›

This popular acronym stands for Specific, Measurable, Attainable, Realistic, and Time-bound. This is a useful touchstone whenever you're considering whether a metric should be a key performance indicator. SMART KPI examples are KPIs such as “revenue per region per month” or “new customers per quarter”.

KPIs are the key targets you should track to make the most impact on your strategic business outcomes. KPIs support your strategy and help your teams focus on what's important. An example of a key performance indicator is, “targeted new customers per month”.

For example, a leading KPI for an organization might be the cost to deliver a good/service. If the cost of labor increases, it will give you a leading indicator that you will see an impact on net profit or inventory cost.

A KPI goal is the strategic objective your company is trying to achieve, for example, double revenue in the next 5 years.

A simple KPI goal might be “shorten sales cycle length,” which tracks the average time it takes from initial contact to closing a sale. A SMART KPI goal would be “Decreasing sales cycle length by 5% each month to decrease sales costs by 15% by the end of Q4.”

KPI is a measurable value that helps organizations track their progress using a checklist toward achieving specific objectives. They provide data-driven insights into performance, allowing businesses to make informed decisions and optimize strategies for future growth.

Present your KPIs – use appropriate charts, graphs and tabular data that will present the metrics in the simplest possible way. "Keep the charts relevant, focused and in context. Present your KPIs in a logical order to keep the flow of information or the 'story' from getting disjointed," the experts say.

For example, say your business had a KPI along the lines of “make the workplace neater” or something else similarly vague. In this instance, employees might clean up their desks and make their workspaces nicer, but still fall short of the goal because there's no measurable standard.

An approved rating is from 3.50, 'good' is from 4.00, and 'very good' is 4.20 or higher. In the example above, the ratings for the website are approved, but the visitors are more satisfied with the content and the design than they are with the navigation.

What is your KPI answer? ›

Key performance indicators (KPIs) are measurable and quantifiable metrics used to evaluate and assess the performance of your company or organization's activities. It's commonly used in sales and marketing to track revenue generation, customer acquisition, conversion rates, and more.

KPI stands for Key Performance Indicator, a measurable value that shows the organization's progress toward achieving key business objectives. Organizations can use KPIs as a way to track whether their key business objectives are on track, behind, ahead, or have been achieved.

To create your first KPI, follow these steps:

Enter a name for your KPI, such as "Sales Revenue" or "Customer Satisfaction". Choose a frequency for your KPI, such as daily, weekly, monthly, or annually. Enter a target value for your KPI, such as $10,000 or 90%.

SimpleKPI is a complete online KPI software solution, providing all the functionality required to create, manage and monitor all of your Key Performance Indicators (KPI). It helps you define and measure progress towards your business success.