13 Mistakes New Franchisees Make -- And How To Avoid Them (2024)

On its face, opening a franchise may seem like a simple way to run your own business. But beware, rarely is business simple and in the franchise world the business is never really yours.

Recently I had the chance to speak with Sean Kelly, publisher of UnhappyFranchisee.com, a landing board for franchise news and discussion between franchisees who know the darker side of the industry. According to Kelly, there are quite a few enterprising entrepreneurs who have opened businesses and wished they’d done more research. Since he began his site in 2007 he’s heard many a small business horror story and identified certain mistakes and blind spots many hopeful business owners fall prey to. He’s allowed us to publish his findings here.

Whether you’re looking to open a burger joint, a gym or even an apparel shop, below are a few nuggets of wisdom to contemplate before taking the plunge.

1. The term “hot new franchise” is an oxymoron

Would-be entrepreneurs are eager to get in on the ground floor of a trendy new business. What they should do is the exact opposite, says Kelly. “The benefit of a franchise is really to buy something that’s been proven over a period of time. Hopefully something that’s been proven over different economic climates. So it’s done well in good times and in bad.”

2. Don’t buy a franchise to “be your own boss” or “control your destiny”

Franchising is based on conformity and uniformity, not freedom. As a franchisee, you do not really hold the reins. You may technically be the boss of your shop, but you must follow the orders of the home office. “Franchising is similar in a lot of ways to joining the military in that you’re going to agree to follow orders, you’re going to wear the same uniform and you’re going to march up the hill together and try and accomplish the same mission. Buying a franchise in order to control your own destiny is akin to joining the marines in order to ‘do your own thing.’”

3. Franchises fail with about the same frequency as independent businesses

The myth that franchises are less prone to failure than other small businesses is simply that. The reality is that they generally go out of business at the same rate. However, which franchise you choose can make a big difference, says Kelly. “Some franchise chains have failure rates as high as 80% to 90%, while others have almost no failures. Don’t be seduced by vague statistics or common wisdom; do careful research on the specific franchise you are considering to determine how many franchise owners are still in business through the full terms of their franchise agreements.”

4. Don’t be seduced by positive press clippings, industry rankings and awards

According to Kelly, it’s not uncommon for the members of his website to report mass unrest and failure at franchises that are being championed by the entrepreneurial press. “Stacks of article reprints and accolades from the entrepreneurial press is often more of a testament to the aggressiveness of their PR efforts than to the strength of their franchise program.”

5. Seek out franchisee complaints online

Before signing a legally binding contract with a franchise organization, it may be a good idea to see what that company’s critics have to say. For that there are message boards and news/discussion sites where franchisees can air their grievances and give advice. Kelly, who runs such a site, also recommended BlueMauMau.org. “The complaints of franchisees past and present indicate which aspects of the franchise deserve careful scrutiny, and what prospective franchisees can expect.” Know of other places to get feedback from franchisees? Comment below.

6. Hire a seasoned franchisee attorney before you sign a contract

The number of people that buy into a franchise without having a lawyer explain the contract agreement to them is astounding, says Kelly. Ignorance, in franchising, is not bliss—it’s a potential nightmare. “They’re making this huge commitment of hundreds of thousands of dollars up front, they’re securing it with their house, they’re committing to what they’re going to be doing sometimes for the next 10 or 20 years of their lives. It’s remarkable how many of them won’t hire somebody who is experienced in franchising to help them the franchise opportunity that they’re looking at or even go through the franchise agreement and explain to them what they’re signing.”

7. Be wary of free franchise “coaches” and consultants

These consultants live on the web and are ultimately a lure for the franchises that hire them, says Kelly. Best to just steer clear. “They’re third-party commissioned salespeople and brokers and they have very little franchise experience except for delivering prospects to the franchisors that they have commission arrangements with.”

8. Understand that the franchisor holds all the cards

Franchisees are not part of a larger collaborative relationship and they are not part of a team. They have essentially taken on a master and that controlling force has the upper hand at all times. “Most franchise agreements give franchisors the power to change required procedures, radically alter the product line, or require franchisees to make unexpected expenditures.” In the mountain of legalese that are franchise contracts, franchisors can even sneak in language absolving them of any number of lies and misdirection while taking away the franchisees’ right to raise a grievance.

9. Don’t expect government oversight or help

Franchisees are not consumers and not protected as such, they are considered entrepreneurs and business investors. Despite what some would-be franchisees believe, the government oversight in the industry is paltry at best. “The (Federal Trade Commission) instructs franchisors to disclose certain types of information to franchise buyers, but doesn’t check to see if they do so,” says Kelly. “If your franchisor doesn’t perform as promised or if you later feel you were lied to or misled, it’s likely that your only recourse will be to hire an attorney and file an expensive lawsuit.”

10. Understand that franchisors can succeed even if franchisees fail

Though it’s true that the home office can make more money if its various locations do well, they can rake in plenty even when they’re not. “Most franchisors receive a percentage of a franchisee’s gross sales, regardless of whether the franchisee is profitable,” Kelly explained. “Others mark-up equipment, products and supplies they require franchisees to purchase. Still others ‘churn’ franchise locations, reselling them over and over for a profit.” As an example, Kelly points to sandwich company Quiznos’ 2009 free sandwich giveaway, which brought throngs to restaurant locations demanding free food. Since Quiznos franchisees had to buy ingredients from the home office, the company would have made out like bandits had franchisees not resisted the promotion.

11. Spend time with franchisees and in franchise businesses you are considering

If you want to make an organization your life – at least for a few years – consider spending time working for it before you buy in. Getting experience and knowledge is key in making your decision. Some franchises, like Dominos, required it, says Kelly. “Speak to as many franchisees of the chain you are considering as possible.”

12. Imagine failing

It takes confidence and enthusiasm to startup your own business, even if it is an established franchise. Keeping your hopes up can lead to setting aside the idea that you could fail. Do not do that. Says Kelly: “if you don’t think you, your marriage, your family or your financial well-being could survive a business failure, you shouldn’t start a business—franchise or otherwise. It’s important to have a positive, optimistic attitude, but don’t roll the dice without considering the possible effects of the worst-case scenario.”

13, Consider doing it yourself

How much are you really getting from a larger franchise organization? Is it worth the monthly payments to the home office? A lot of franchisees come to feel that it isn’t. “If a given franchise doesn’t provide an ongoing, long-term return on your investment, consider starting your business as an independent and building your own brand,” says Kelly. “Who knows? If it’s successful you might start offering franchises of your own some day.”

For more on the best and worst franchises, click here.

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13 Mistakes New Franchisees Make -- And How To Avoid Them (2024)

FAQs

Why do most franchises fail? ›

Just like independent businesses, cashflow problems are one of the major causes of franchise failures. You can be profitable, but problems with cashflow will still sink you. Simply put, cash flow is the amount of money going out versus the amount of money coming in.

What percentage of new franchises fail? ›

But there is a problem: too many franchisors never grow into a bona fide successful franchise system. The numbers don't lie: 67 percent of all franchisors who launch don't sell a single franchise in their first two years.

What is a major drawback of becoming a franchisee? ›

1 - Costs and Fees

In addition to the initial franchise fees ongoing fees are payable by you to the franchisor. You also need to be aware that some franchisors will require you to refurbish franchisee stores to keep up with a changing image or theme. These possible refurbishments can cost in excess of $150,000.00.

What is a franchise weakness? ›

One of the weaknesses of franchises is that franchisors often require you to pay a certain minimum amount to open a new location. Franchisors may also take a cut of the profits, require you to pay ongoing management fees, or purchase products from them.

What are 3 disadvantages of owning a franchise? ›

Disadvantages of Franchising
  • Limited creative opportunities. ...
  • Financial information is shared with the franchisor. ...
  • Varied levels of support. ...
  • Initial investments and start-up costs can be expensive. ...
  • Contracts aren't permanent. ...
  • You're your own boss, but you have less individual control.
Aug 30, 2021

What percentage of franchises succeed? ›

Franchise Success Is Nuanced

Bates looked at more than 20,500 small businesses and found that 65.3% of franchises survived after four years compared to 72% of independent businesses. Retail franchises had a lower survival rate of 61.3% compared to 73.1% of independent retail locations.

How long do most franchises last? ›

What Is The Typical Length Of A Franchise Agreement? The typical length of a franchise agreement is between five and 20 years. A common reason for this general length of time is often the size of the franchisee's initial investment, though market conditions and the type of franchise can also be factors.

How long does it take for a franchise to become profitable? ›

Creating a profitable business is a gradual process. On average, businesses take two to three years to become profitable. However, many factors determine profitability — while some small businesses fail within the first year, others with low start-up costs can even be profitable in the first year.

What is the number one reason for the failure of a new business? ›

The most common reasons small businesses fail include a lack of capital or funding, retaining an inadequate management team, a faulty infrastructure or business model, and unsuccessful marketing initiatives.

What percentage does Chick Fil A take from franchise owners? ›

Additionally, Chick-fil-A has no requirements for minimum net worth or liquid assets. However, Chick-fil-A charges a 15% royalty and takes 50% of all profits for franchisees, by far the steepest structure of any quick-service brand.

How much is the average initial franchise fee? ›

This fee can be any amount above $500 (it must be above $500 to trigger the “payment” element of the FTC Rule). Every franchisor charges a different fee based on their particular business and the industry they're in. Across all franchises, the average initial fee hovers around $25,000 – $50,000.

What are the two main risks in purchasing a franchise? ›

The Biggest Risks You Need to Know Before Buying a Franchise
  • Risk #1: Fads. A successful franchisor has usually been in the industry for years, but some fresher franchise brands are doing well. ...
  • Risk #2: Location and Seasons. ...
  • Risk #3: Capital.
Sep 18, 2021

What to do if your franchise is failing? ›

Often the best answer to a franchise that is not succeeding is for the franchisee to sell the business to a third party who becomes the new franchisee for that territory. This allows the failing franchisee to terminate its obligations under the franchise agreement and under any lease.

What is an example of franchise failure? ›

7-Eleven

Founded in Texas in 1927 – today, they're the largest retailer in the world with 78,000+ locations. But after taking out to much debt in the name of expansion, they were caught overleveraged in the 1980's. They had no choice but to declare bankruptcy, and were acquired for cheap by their Japanese franchisee.

How do you get out of a failing franchise? ›

These are your options:
  1. Sell the franchise.
  2. Franchisor buy back.
  3. Walk out.
  4. Dispute resolution and mediation.
  5. Negotiating an exit.
Sep 21, 2017

How risky is owning a franchise? ›

Like starting any business, buying a franchise involves risk. Although most franchisees are satisfied and successful, some do suffer financial losses. That's why you must be particularly wary of any company that “guarantees” profit or certain success.

What are the things to consider before buying a franchise? ›

7 things to investigate before you buy a franchise
  • Learn everything you can about franchising. ...
  • Understand the franchise agreement. ...
  • Read the disclosure statement carefully. ...
  • Identify your financial risks. ...
  • Understand your territory. ...
  • Consider restraint of trade. ...
  • Find out if there are ongoing fees.

What do you call a person who buys a franchise? ›

The franchisee is the individual who purchases the right to sell the franchisor's goods or services using its existing business model and trademark.

What is the number 1 most profitable franchise? ›

Most Profitable Franchises
  1. Anytime Fitness. Anytime Fitness is a popular gym brand with a low-cost investment and high revenue potential. ...
  2. McDonald's. McDonald's franchise program is one of the most established in the fast food industry. ...
  3. UPS Store. ...
  4. Jersey Mike's Subs. ...
  5. Dunkin' ...
  6. Sport Clips. ...
  7. 7-Eleven. ...
  8. Papa John's.
Nov 1, 2022

How much does the average franchise owner make a year? ›

On average, typical franchisees make about 80,000 dollars a year, not considering tax and expenses. Only a small part of franchise owners make over $200,000 annually, more than fifty percent of franchisees make about $50,000. The industry you're operating in impacts the amount of profit as well.

What does the average franchise owner make? ›

According to a survey done by Franchise Business Review involving 28,500 franchise owners, the average pre-tax annual income of franchise owners is about 80,000 dollars. However, this number should be taken with a grain of salt bearing in mind that it could be inflated by high incomes of a few top performers.

How long does it take to break even on a franchise? ›

A high-investment, high street, high-stock franchise may take two to three years to break even. Whereas a 'work from home' franchise can start making a contribution in two to three months. Even within a single franchise, calculating the ROI or breakeven point can only be a rough science.

Do franchise owners keep profits? ›

Instead, both a franchise owner and a franchisor make money through the business' success. A franchisor makes money from royalties and fees paid by the franchise owners. A franchise owner makes money through profits received from sales and service transactions.

Do franchise owners keep all profits? ›

As a franchisee, you earn money from the franchise's profits. This means that after your overhead costs are covered, you can draw a salary from the remaining profits.

Is it hard to sell a franchise? ›

The sale of a franchised business can take considerable time to complete and you should start looking for a buyer at least a couple of years before you want to exit and be prepared to leave earlier than you plan if a suitable buyer can be found.

Is $10 000 enough to start a business? ›

Yes, 10k is more than enough to start various kinds of businesses. You can explore online stores, food businesses, home-based businesses, and service-based options.

Is it hard to be a franchisee? ›

Becoming a franchisee is a massive commitment. You'll have a lot of legal obligations, you'll spend a lot of money, and you'll work very hard. So start by checking that the franchise is a good fit for you.

What are the three types of business failure? ›

There are 3 main types of business failures: predictable failures, unavoidable failures, and intellectual failures.

What are 2 reasons why new businesses fail? ›

  • No business plan or poor planning. This reason is especially true for brand new small business owners. ...
  • Failure to understand customer behavior today. ...
  • Inventory mismanagement. ...
  • Unsustainable growth. ...
  • Lack of sales. ...
  • Trying to do it all. ...
  • Underestimating administrative tasks. ...
  • Refusal to pivot.
Mar 15, 2021

What are the 10 reasons why new business fail? ›

And once you identify these harbingers of failure, you can increase your own chance of success.
  • Procrastination. ...
  • Inadequate knowledge of regulations. ...
  • Ignoring the competition. ...
  • Ineffective marketing and ignoring customers' needs. ...
  • Incompetent employees and management. ...
  • Lack of versatility. ...
  • Poor location. ...
  • Cash flow problems.

Why does it only cost $10000 to open a Chick-fil-A? ›

Startup costs for Chick-fil-A franchises are relatively low. That's because, unlike other franchises, Chick-fil-A actually purchases the real estate and all of the equipment required to open the business, and then leases them to you via monthly rent payments.

Does it cost $10000 to own a Chick-fil-A franchise? ›

While operating a Chick-fil-A restaurant requires a relatively modest $10,000 initial financial commitment ($15,000 CAD in Canada), it requires a holistic commitment to own and operate the business in a hands-on manner. We are in the restaurant industry - the quick-service restaurant industry, at that.

What is the McDonald's franchise fee? ›

The total investment to begin operation of a traditional McDonald's franchise ranges from $1,314,500 to $2,313,295. This includes an initial franchise fee of $45,000 that must be paid to the franchisor.

What is a reasonable franchise fee? ›

On average, franchise fees range from about $25,000 to $50,000. However, these costs can get much lower or greater depending on the company you pick. You will also need to budget for ongoing payments like technology costs, marketing/advertising fees, and royalties.

What is a good royalty fee? ›

A royalty fee is an ongoing payment that is collected by the franchisor on a monthly or weekly basis. The idea behind franchise royalty fees is that franchisors do well when franchisees do well. Royalty fees typically range between 4% to 12%.

Do franchise owners set prices? ›

The ability to control a franchisee's pricing is often set forth in the franchise agreement signed by the franchisor and franchisee. Sometimes, the franchisor reserves the right to determine a franchisee's resale prices. Other times, the franchisee will have ultimate authority over its pricing.

What happens if you walk away from a franchise? ›

Many agreements will require franchisees to pay franchisors for “future lost profits” (usually labeled as liquidated damages). Franchisees may also be responsible for fees, royalties, and losing the right to operate. They are also expected to pay the franchisor for the remaining term.

Is being a franchise owner stressful? ›

Needless to say, running a franchise as a solo act - or even with great managers - can be an insanely stressful experience. This is why burnout is so common among small business owners who try to take it all on at once.

Who is liable in a franchise? ›

Franchises offer limited liability for the franchisee from any legal suits brought by customers or employees. This means that the franchise owner's personal assets cannot be affected by the outstanding debts of the franchise.

What causes franchise to usually fail? ›

A number of market environment factors such as dissatisfied customers, high cost of raw materials, as well as suppliers, increase in bank interest rates, and recession in the industry are some of the factors that contribute to business failure.

Why is a franchise likely to fail? ›

A leading cause of a franchisee failure is the franchisee being undercapitalized. A lack of sufficient working capital can be the result of a slow start-up or the franchise operation requiring more working capital than the amount disclosed in the franchise disclosure document.

Can a franchisor shut down a franchise? ›

The franchisor, however, has the power to terminate or not to renew your contract. You can essentially be fired, your franchise taken away, resulting in you holding the metaphorical bag.

What percentage of franchises fail after 5 years? ›

About 50% of all new businesses will fail within 5 years

The SBA reports that 49.7% of businesses will fail in half of a decade. Historically, these statistics have stayed consistent since the 1990s, even despite the recent COVID-19 pandemic. So in short, businesses have a 50/50 chance of survival in 5 years.

Can you lose money in a franchise? ›

A failed franchise hurts the franchisor

Of course, if things don't go well, you and the franchisor both lose money. The franchisor's losses include money that was not recovered from initially training and supporting you, plus the loss of royalty dollars that your unit failed to produce.

How do you avoid franchise failures? ›

Avoiding franchise failure
  1. Develop a robust recruitment process. Today, prospective franchisees can access franchise information from a wide variety of sources. ...
  2. Encourage business plan updates. ...
  3. Visit often. ...
  4. Maintain financial transparency. ...
  5. Create a franchisee support network. ...
  6. Work out what's going wrong.
Feb 16, 2018

How long does the average franchise last? ›

What Is The Typical Length Of A Franchise Agreement? The typical length of a franchise agreement is between five and 20 years. A common reason for this general length of time is often the size of the franchisee's initial investment, though market conditions and the type of franchise can also be factors.

What is the average return on a franchise? ›

Most people would agree that, over time, an average annual return of 5 to 12 percent on your passive investment dollars is good, and anything higher than 12 percent is excellent. But a franchise is almost never a passive investment.

Can you walk away from a franchise? ›

A franchise agreement is a fixed term contract and there is no early right to exit unless the parties agree.

Can franchise owners get in trouble? ›

Your franchise agreement can also be terminated if you fail to pay royalty fees. If you don't pay these fees on time or at all, the franchisor has the right to terminate the franchise agreement. You increase your chances of being terminated if you fail to pay multiple times.

What is a good return on a franchise? ›

The average annual income return from the business will be equal to at least 30-50% per year of the total initial investment for the franchise unit.

What is a good profit margin for a franchise? ›

The end game is profit. Franchise.com suggests that the expected range of return on investment of a good franchise should be at least between 25 percent and 50 percent.

Can you be rich owning a franchise? ›

Wealthy franchisees get to do what they want, as much or as little as they want. And they make plenty of money. That doesn't mean trillions of dollars, but relative to what they've invested, they're getting a great return. Wealthy franchisees live well.

What are the keys to success in owning a franchise *? ›

Below, we've listed 10 keys for franchise success.
  • Make sure you have enough money.
  • Follow the system.
  • Don't neglect your family and friends.
  • Be an enthusiastic franchisee.
  • Recruit the best and treat them with respect.
  • Teach your employees.
  • Give customers great service.
  • Get involved with the community.

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