3.Agency Mascot– You can buy a decent mascot costume on eBay or Amazon for a few hundred dollars. Throw an agency T-shirt on it and walk around at public places and community events. Don't forget to get some video of all your character's appearances and post them to your social media accounts. It's a fun idea. 4.Volunteer– The hand that gives, gathers. There are many opportunities for growing your business while volunteering. You can get great PR in the newspaper, meet other local community leaders and business owners. Choose a non-profityou have some interest in since the more passion you have, the more benefit. 6. Read The Insurance Website Bible –If you haven't already read it, go download theInsurance Website Marketing Bibletoday. It's a 100% free book for insurance agents that explains everything you need to know to have a successfulinsurance websitethat drives traffic and generates leads for your sales producers. 7.Everything We Sell Sheet -One of the reasons clients don't buy more lines of insurance and refer your agency more is because they don't know what the heck you sell! I know it seems obvious to you but if you don't make it crystal clear to clients they'll only think of you for the products they already own! Create an easy-to-read one-pager that shows everything you sell and have your producers review that sheet during yournew customer on-boarding process. While you're at it, make a corresponding page on youragency websiteto email existing clients and share on social media. 8.Get a Website You Can Use– With the technology available today, every insurance agent should have a website that looks professional and lets them to easily publish and edit their own content. If there was a local emergency and you needed to get a message out to your clients, would you have to wait for a developer to process the request? Check outthis link for the most user-friendly insurance agent websitesavailable. 9. Internet Leads –I know internet leads are frustrating because the information can be inaccurate, people aren't always excited to talk to you and there's always competition. But it's hard to find an easier source of people in your market that want insurance right now. Unfortunately, there isn't one company with the best leads for every agent - it varies depending on your market. I recommend using several lead providers whiletracking ROI on your leadsbefore committing to just one provider. There's a ton of sketchy lead companies out there so be careful - Here are the best:
10. Keychain Tags – You know those thin plastic tags the grocery store, gym, and credit card companies give you? Include the agency's contact information. Customers will use it because they want your contact info in an emergency and you want it on their keys so they can refer you any time. ;)
13.Search Engine Optimization -You needa well-optimized websiteto show up on Google but it takes a lot more to rank #1. Google and Bing look at your agency's entire online footprint and rank you on business listings, reviews, content, inbound links, social media and a lot more. Most SEO guys don't understand the insurance business so I'd recommend you either learnhow insurance SEO worksand invest a few hours a week doing the work or hirea Company that Specializes in SEO for Insurance Agents. 14.
16.Local Networking Events– Chambers of commerce and professional organizations host networking events all the time and you won't miss them if you signup for their email newsletters and pay attention. Make as many connections as possible and follow up with those who can assist your insurance marketing with referrals. Networking events are always loaded with salespeople so focus on how you can be different, help those you meet and have fun. And check outthis articlefor 34 more ideas about insurance agent networking. Like These Marketing Ideas?Great! Because we have a lot more to offer agents like you. Check out these resources to
22.Sponsor a Car Show– This is a good marketing idea for any agent, but a fantastic one for any agent interested and knowledgable about cars. Like most of the advice on this page, building relationships is the key ingredient in your agency marketing strategy and this will be a fantastic way to do so.
26.Smoke Detector BatteriesUse smoke detector batteries as handouts at community events or as an incentive for prospects who get a quote from your agency. You could also make an event out of it and invite people to visit your agency for free batteries. Promote the event on your Facebook page and invite all your friends and clients to swing by for a free 9-volt. 29. 30.
35.Facebook Advertising -Ever notice those sponsored stories in your Facebook newsfeed and wonder if they could work for your agency? If done correctly the answer is yes. You can get in front of thousands of people in your target market for a fraction of a newspaper or radio ad. If you're interested in Facebook Ads but not sure how to get started, check outthis online advertising servicejust for insurance agents. 36.Wrap Your Car–Consider the possibility of having your vehicle professionally wrapped with your insurance agency logo. If nothing else, it will facilitate conversations while you're getting in and out of the car and getting stuck in traffic won't bother you as much. You could also purchase a car magnet to stick on your car whenever it is parked in a highly visible location (or in your own parking lot out by the road). 37.Burn Through Business Cards– At some point, every one of us has been embarrassed to say, “Sorry, I don’t have a business card on me right now”. That's unacceptable. From this point on, if you ever say that again you should turn in your insurance license. Instead make sure you always have at least a hundred on you at any time. Leave them in fishbowls, post them on bulletin boards, leave them with a generous tip if you have great service in a restaurant. Give everyone you meet at least two and don’t ever run out… 38.Create a Google+ Agency Page -I get it, you're already tired of all the social media stuff. Between Facebook, Twitter, YouTube, Pinterest, and whatever the flavor of the week is next month it's hard to keep up. But there's one reason you really need to play along with this one - it's Google. And even if no one uses Google+ it will help your search results.Set up your Google+ page here. 39.Hire Commission-Only Salespeople– Not many agents have the spare cash to bring on another full-time (or even part-time) producer in today's market but you may be able to bring on a commission-only salesperson. Even if you give them 100% of the sales commission the renewals, referrals, and cross-sales are yours to earn. Ads on Craigslist are free and there's plenty of people in the market for a job right now. And make sure all your new producers readthis article, it's one of the most popular articles on our site. 41.Donations for Quotes– Offer to donate a certain amount of money to a charity for every quote you get. Some of the big carriers get this one wrong by donating to a national cause. Donate to local charities and get your quotes from people that are actively engaged with the charity. Get them to post it to their Facebook page and let them do all the marketing for you.
43.Use Fiverr.com–Fiverr.comis an awesome resource where you can hire people to do all sorts of things for only $5. I've written about lots of differentways to use Fiverr for insurance marketinglike designing flyers, writing press releases, business card design, content writing, video creation and more. I can't believe what you can get for $5 and you won't either. 44. 46. 47. 49.
52.Photograph Local Events– I imagine you're already going to local community events in order to meet more people and gain local connections. Start taking pictures of the events and post them to your website and/or social media accounts. It can draw lots of people to connect with you on social media or to visit your website. It's also great for developing a connection with the local community. 53. 54. 55. 56.Insurance Leads Fishbowl– Leave a fishbowl on the counter at a business where your prospects like to shop with a sign that says you will be drawing for a gift card to the establishment. Use the cards for leads. You could even reach out to all the people who didn't win and offer a $10 gift card to the store just for getting a free quote. Everybody wins!
61.Business Networking Groups–BNIis the biggest business networking groups but there's lots of other ones too. They often limit membership to one person per industry and insurance is often filled. Take advantage if you get an opening to join BNI or another group like it. And don't forgetthe rules of networking for insurance agents. 62. 63. 64. 65. 66. 67.
70.Customer Appreciation Party- Let your best policyholders know how important you are by inviting them to a nice dinner. Use this time to market new financial products, encourage referrals, and strengthen relationships. Invite your largest premium providers and the people who help most with referral marketing. 71. 72.Market in Ethnic Publications– Studies show minority populations can be more loyal to businesses that advertise and market within their cultural media. If you speak a foreign language or someone in your agency does, selling insurance to that community can open the door to lots of referred leads. Need Insurance Marketing Help?Great! Because we're the experts. Why else would you be reading this page right now? Learn more about what we can do for your agency:
73.Local Forum Websites– Many local communities have online forums where people talk online about community events, concerns, businesses, etc. Become an avid poster and you will develop friends and insurance leads. If possible, use a link to your insurance agency website in your signature so it shows up every time you write. Since your online reputation is nearly as important nowadays as your actual one, make sure to make relevent posts rather than blatant insurance advertisem*nts. 74.T-shirts– Give them out to policyholders who will wear them. It will be tempting to buy the cheapest white shirts but remember that if your shirt is nice enough to work itself into the regular wardrobe rotation you’ll have residual insurance advertising. Make sure the agency name and service is clear. 75.Online News Comments– Become a frequent commenter on the local news website, especially on insurance/weather related stories. Don't be a comment spammer; post relevant comments. Incoming links to your website from a reliable source like the local newspaper can help the search rankings of your website and drive targeted traffic.
79Host a Baby Car Seat Event– You’ll need to getcertifiedin car seat safety installation or find someone who is. Fire departments and police departments can have certified individuals and maybe you can convince them to bring the fire truck. Young growing families are great prospects. 80.Caricature Artist– Looking for a way to get people to get a quote from your booth at local events? Hire a caricature artist to draw people while you give them a quote. Get your artist to create each drawing in the amount of time it takes you to quote. If you brand the paper with your agency for extra promotion when they show all their friends. 81.Online Yellow Pages For Commercial Leads.Superpagesis a great way to find phone contacts for commercial insurance marketing. Focus on one market (carpenters, plumbers, lawyers etc) at a time so you can improve your insurance sales strategy toward that group with each call. 82.Attend Community Meetings– Read your local newspaper or website to learn when community meetings are happening. Do good for the community and business will follow. And don't forget to wear your agency shirt. (a nice golf shirt, not a T-shirt)
86.Sports Schedule Magnets– Promo items for insurance agents only work when the item provides value. Whether it's for the local professional sports team or your local high school teams, giving people a magnet with the game schedule can be very valuable for anyone who follows the team. Try to give out all your magnets before the first game. You don't want to be heading to playoffs with a box of 5,000 regular season schedules. 88.Good Old Telemarketing- Insurance agents still do telemarketing because it still works. Focus telemarketing in the evening, give your telemarketer lots of talkpaths to use and conduct role plays periodically to keep your telemarketer sharp. Don't aim to quote and sell insurance policies right away. Respecting the prospects, making a positive impression, and gaining an x-date can be more valuable than providing an instant quote. 89.Be Visible Everywhere Online–Did you know70% of insurance consumers go onlineduring the shopping process? If your agency is not easily found on Google and everywhere else online you're missing the easiest sales opportunities! Before you even think about social media and content marketingmake sure people can actually find you online! If shoppers can't find you, they can't buy from you! 90.Handwritten Letters For Best Customers– We spend too much time with customers that pay the least money. Take a look at your commission statements and make sure you are going the extra mile for the people that support you the most. Guess who your best customers hang out with... people just like them who'd be great referrals for you. 91.Annual Policy Reviews– How can you expect policyholders to stay with you if they don't get anything from you? At least try to discuss policies with every customer every year. This helps you solidify the relationship, identify needs for additional products, and ask for referrals. Treating your book well is the best route to insurance agency marketing success.
94.Offer Free Business Coaching -Looking to make more connections in your local business community? Offer free business coaching for new entrepreneurs. It's a great way to build clout and reputation as a trustworthy business owner in your community. Maybe you can even offer free seminars and information for new business owners about being properly insured. 96.Put Your Picture on a Billboard– If you are an attractive woman this might work. For the guys – putting your picture on a billboard does not make you a local celebrity, it just proves you are vain and good at wasting marketing dollars. But hey, maybe I'm just jealous... 97.Corporate Lunch Room Quote Event– If you have any clients, friends, or business connections who work at large local businesses offer a special event where you or one of your producers has a quoting desk in their cafeteria to give quotes to employees on their lunch break. Make getting a quote as easy as possible. For example, considering encouraging people drop off their dec pages in the morning so you can have a quote ready as soon as their lunch break comes. 98.Host a Boating Safety Class– If you market it well enough, paying an instructor to teach a class in your agency or a community center can lead to a boatload of referrals (sorry). Free for all attendees may work, or give your clients a break and charge the others. Insurance marketing strategies that encourage safety are always a good idea. 99.Put Balloons Outside– Flags, balloons, streamers, whatever…Do something to draw some attention to your agency. Ask yourself if there is anything at all drawing attention to your business. Your physical location can be your greatest source of insurance agency marketing. You can buy ahelium tankfor pretty cheap on Amazon and it'll come in handy when kids visit your agency.
103.Host a Blood Drive– Raise awareness of your location by getting people to come to give blood and have a great reason to contact your policyholders besides billing. 104.Referral Marketing Program– Reward existing policyholders for sending you new clients. Don't be cheap with the referral rewards. Make sure every single customer knows about your insurance referral program and remind them every single interaction. If you haven't readThe Referral EngineI strongly recommend it. 105.800 Number Tracking– Use 800 numbers totrack the effectiveness of advertising campaigns.Kall8provides a number for around 2 dollars a month. You can tell the marketing source using caller ID. If you invest thousands for grocery cart ads, it's worth paying 25 dollars a year to track the return? My bet is you will spend your grocery cart money in online marketing the following year. 106.Messaging on Hold– Being on hold sucks. It sucks a lot less when there's something to listen to. Having a service that provides information about other products will give callers something to listen to and expose them to a much wider array of your services. Customers don't know everything you sell unless you constantly remind them. 107.TV or Radio Interviews– When insurance-related news happens locally, contact the media and offer your opinion. News reporters are just folks like us trying to meet deadlines so if they can get a quote without working hard, you can get lucky. Use your twitter account to send them a message. 108.Get Listed in GPS Devices -Wouldn't it be nice if people could pull up your insurance agency when they did a search on their handheld or factory installed GPS device? Some GPS manufacturers let you go to their website and submit a business profile. It might take you a little while though... You might consider thisservice to get your agency listed with the companies that supply information to the GPS providers. If someone's searching for insurance on their GPS device, I'd say they're pretty committed to visiting your agency! 109.Sponsor the Highway– Many highways allow businesses to sponsor cleanup efforts in exchange for a sign on the highway. Offer to do it on a section of the highway right near the exit toward your agency. If there are no nearby openings, propose sponsoring another road in town. Maybe they’ll let you put up a sign to market your insurance agency if you agree to clean up trash along the roadside. 111.Nice Car Cards- These are business cards with a car compliment written in big letters. When you see a nice car parked, leave one of the cards with your contact information on it. Have them preprinted to say “People with taste like yours value an insurance agency like mine” or better yet, hand write a personal message. People with nice cars like compliments and buy a lot of insurance. Place it on the driver side window right over the door handle with the compliment facing out. 112.Prepare Conversational Insurance Questions– How many times do we miss sales opportunities in day-to-day life? Even if you think selling comes naturally to you, prepare some questions you could ask anyone in any situation to stimulate an insurance conversation. Here’s an example: “Isn’t it amazing how fast kids grow up?” Depending on the answer, there are many insurance conversations this could lead into. Having questions ready to ask will prevent you from wasting sales opportunities by talking about the weather. Like These Marketing Ideas?Great! Because we've got hundreds more for you. All 100% FREE! Here's 3 easy ways to get new ideas to grow your agency today:
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