Why Blockchain & Crypto Companies Should be Delivering Education-Based Content Marketing
The development of cryptocurrency and the ongoing release of new blockchain projects can cause a flurry of excitement, but only for a select few in the global population. Though highly technical professionals, executives, investors, and engineers are relatively comfortable discussing blockchain technology and how it is disrupting nearly every major industry, most everyone else is left to ask themselves... “is that like bitcoin?...” If they ask at all.
We’re in the prime time for the proliferation of blockchain and crypto projects and we need to back this up with blockchain and crypto education if we want to reach mass adoption. If professionals in the industry aren’t directly educating, what we’ve seen is that someone else will be miseducating and spin otherwise useful information. The miseducation and misleading of novices within the space is more of a difficult situation to work backward from. Especially when that miseducation leads to bad experiences of losing money on an exchange or setting up an unsecured wallet that gets hacked. Newcomers should be greeted to the crypto world with quality education and helpful tools to getting started and navigating the space intelligently.
“Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.”
The current landscape of blockchain is one of constant thrill. From being able to buy real estate investment fractions to trading solar power energy with your neighbors, blockchain projects are something everyone can get excited about now and invested in at nearly any level. Once more people understand the vast opportunities in a functional, logical way -- that is when crypto will go MAINSTREAM and it will also ensure a savvier end-user base.
Before email was understood, it took roughly 6:54 minutes to explain what it was and how to send one.
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But let’s start by taking a step outside of the blockchain tech world and approach this from the outside. Blockchain and crypto began its focus on decentralization, and because of this, it has historically required a bit more self-governance with one's own accounts and assets. When you help to remove power from the hands of the middlemen, it’s imperative that you also collectively educate a wider audience on what that means for them and how they will have to take responsibility or democratically seek out safer solutions than they were previously accustomed to. Yes, of course, many are building user-friendly, safer, easy-to-use platforms, but education on the baseline of decentralization and what this means point by point will be helpful to people wishing to enter the market.
Here are 10 places people can easily begin to start transitioning their thinking to be blockchain and crypto ENTHUSIASTS, or at the very least curious lurkers. Moving the conversation from how blockchain works to what it can do for people will break down some of the mental barriers to entry. Let’s Explore!
1. Savings accounts...
that actually pay! Many savings accounts from mainstream banks are more than a joke, they are highway robbery when you do the math on depreciation vs. taxes on them. With more flexibility and creative business models in the cryptocurrency space, companies can offer more competitive rates for parking your dough. Of course, consumers should be educated on which savings accounts are safest and the exact method your interest is earned. But people should be educated on their range of options beyond and sometimes connected to fiat (your countries currency i.e. the Yen).
2. Access to investment opportunities...
previously reserved for angel investors with $1Million+ net worth. The investment landscape has drastically changed. More Venture Capitalists (VCs) are moving toward a token sale model of investing and more Initial Coin Offerings (ICOs) are opting for an easier path to fundraising. What does that mean for an average person? It means you can enter as an investor at nearly any amount you can afford. This is a huge shift in the direction of access to wealth for all… You just need to research and know which investments are most likely to be worth the risk. Here’s a handy tool from Superbloom.
3. Wealth Redistribution = Decentralization
In addition to access for investing, decentralization of current protocols, industries, and regimes means that average people will now have access to and control over way more things than before. In the 20th century, so many institutions and corporations became monopolies and oligopolies because they cornered the market and wrote the law to keep themselves as the sole entity capable of managing this aspect of society. With decentralization, many of these entities will have to shrink back down to their rightful size, while peer transaction on and build systems that empower each other.
4. Real Estate Investing Made Easy with Blockchain
REI made easier for those with limited funds to build their portfolios and with liquidity, which the market has already struggled with. It’s always been a challenge for people with below average means to gain access to real estate investing. Now with blockchain technology and smart contracts, you can use cryptocurrency as a mechanism for representing an actual asset of real estate. These bits can be broken up into smaller pieces that multiple people can come together and essentially divvy smaller pieces of the investment pie. Liquidity has always been a big challenge as well, and the token backed real estate model solves this.
5. Solar energy peer-to-peer trading.
This is huge for decentralizing the exchange for which solar producers and consumers can easily transact together on a cryptographic network. Now more people can be incentivized to participate in solar production by placing solar panels on their property. The decentralization means they are not stuck with the sell-back rate prescribed by energy utility companies, instead, fair rates can be had for both buyer and seller of solar in the blockchain-solar model.
6. Incentivize Everything...
by redistributing the power and resources back to the hands of the people. Some examples of this are Steemit, social media credits, areas where people are currently giving their rights over to Facebook and also handing over any profits to be made to someone else. Below is a snapshot of some high earning articles on Steemit, content creators are directly rewarded by readers who send money to their wallet via a link on the article.
7. Improving Democracy
Combating fraud and making voting a seamless process you can securely conduct from a digital device is the aim of some new blockchain platforms. Agora is one of those, and although there are some murky details in their recent participation in the Sierra Leone election, they are nevertheless aimed at solving the following issues that currently exist in voting systems worldwide.
8. NO MORE CHECK CASHING PLEASE!!
Educate on systems that remove the middleman from the everyday lives of people who are taken advantage of by offering check cashing at ridiculous fees. There are strategically placed check cashing places located in areas where people are kept from acquiring bank accounts -- blockchain and crypto can help to bank the unbankable and remove the thieving cash checking services that sometimes charge 29% fees to the already disenfranchised.
9. Access to Capital
Easier access to capital means more startups and small business owners in more places around the world will be able to develop their business skills and create opportunities for themselves. Below is an example of one such business model.
10. Removing the Renters Wealth Vacuum
The next sector to be disrupted by blockchain and how we view ownership rights will be real estate. Through changing the way we interpret and act out property ownership rights, real estate assets can be distributed and valued in a whole new way. Technologists are looking for ways to incorporate a more full scope understanding of land ownership rights, specifically, rights of disposition. Future smart contracts can incorporate these more equitable understandings when it comes to renters rights, subletting rights, a renter’s investment into the property as well as the property management, and finally investment into the community of a property and what that might look like for renters to build real estate wealth even as a renter.
Why Blockchain Consumer & Investor Education is Importance
It’s time to elevate the conversation from a murky understanding of bitcoin to a constructive conversation on the details of how the blockchain works and can work for you. It’s time to start discussing how blockchain will improve lives and allow for more people to get in by developing the understanding to issues that deal directly with their day-to-day lives (banking, solar energy peer-to-peer trading, access to capital, renter as owner, etc.).
The Solution to Increasing Excitement and Adoption of Blockchain to Mainstream
The solution to these current “wall between the tech advancements” and mainstream adoption is creating the content that explains and invites a wider audience to participate in blockchain projects. It’s time for ICOs and blockchain tech leaders to begin formulating their educational curriculum and execute a marketing strategy layered on top of it. We can’t expect that people will simply make new choices because they are better, we have to take the steps to guide them to the reasons why new solutions are in their favor and bring a new level of integrity to the crypto space.
Who is responsible for Educating on Blockchain & Crypto?
- Everyone involved
- ICOs
- Programmers
- Chief Marketing Officers
- CEOs
- Blockchain Leaders
- Investors
- Enthusiasts
- Ancillary products and services
What are they responsible for?
- Elevating the conversation.
- Making talking points accessible.
- Speaking at conferences.
- Conduct educational content marketing
- Create educational materials
We're bullish on blockchain! Start developing your blockchain educational marketing.
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